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📍 NYC
⚽️ 🎥 Analyst. Host. Reporter
🎤 @cbssportsgolazo @wgolazo @ionnwsl
🇮🇹 Serie A 💪🏽 Women’s 🌎⚽️
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same time, next year? 🌆⭐️❤️⚽️ 🗽

So so grateful calcio introduced me to these amazing people! And to NYC, ily & I’ll be back soon💌
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USAin’ A project that started 2+ years ago is finally live. Hundreds of meetings and calls, lots of football friends, dinners, trips across the US, many conversations with fans, experts, ex-players, Federation and most importantly the Players. Because the mission, while complex, it’s always the same… Listen to the voice of the Athlete. And for this project in particular, that was the ultimate goal. To listen, collaborate and build with the team and players that will play this World Cup. 

As a lifetime football lover - and as an immigrant kid who came to this country to help, build, and make things better than how I found them - this was a huge challenge and opportunity. Especially in times like these! My brief as Creative Director: Build an authentic and meaningful identity for US Soccer. An identity that goes beyond a kit, a tournament and trends. Something that is uniquely US, and that could help build the future of the sport in this country. And we did it.

To say that the project came with a lot of baggage, and pressure would be an understatement. Owning back the GOOD  pride aint easy nowadays, but we were bold, and determined - and knew footballl has that power. I am extremely proud of the work we delivered. Because now the US team can finally own an authentic and unique brand, look and visual signature. We built a foundation based on the iconic stripes and let the Design team run with it.

My dream and hope now is that this identity transcends this WC, and grows into something we can all look back many years down the road and feel the same pride and love we felt during the process. 

As always, a HUGE THAN YOU to the partners that trusted the ideas and process, to the designers that subbed in to land the vision, to the multiple teams that worked on this projects and friends who were part of the journey (whether they knew it or didn’t) because nothing happens without teamwork, respect, passion and discipline. ( 1 of 3 - continued)
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A bit late here… but Happy International Girls and Women in sports day 💪 the best part about this post is I have hundreds of photos with incredible women on and off the field who are such inspiring powerhouses. You’ve all inspired me to be better personally and professionally while also being there for a hug when needed most. I’m grateful to have women as colleagues, friends, mentors and who lift eachother up. I have said this for almost 2 decades now- but the more of us there are in a room, a press box, on the field, making decisions, etc., the less it becomes about our gender and more about who we are and what we bring as people. 

“When one of us shines, we all shine” - Moira Rose ✨

#internationalgirlsandwomeninsportsday #womensupportingwomen empoweringwomen
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Our resident Juventina @misscupo talks Juve's UCL chances and Weston Mckennie's future with the club.  #USMNT
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