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Mitacs

@mitacs

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Talent and research powering innovation
Talent et recherche, propulseurs d'innovation
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Webinar AlertšŸ“£ We are proud to announce our first Ask-Me-Anything webinar. Our founder, @roshnimichelle , with over 17 years of marketing leadership experience will be on the mic, ready to answer your questions. Date: 25 June 2024 Time: 01:00 PM - 02:00 PM Location: Online Highlights of this event: āœ… Tailored Strategies: Discover how Fractional Marketing can enable you to craft customized marketing strategies that align with your business goals and budget. āœ… Q&A Session: Get your burning marketing questions answered, ranging from marketing insights and planning struggles to the latest martech trends. Weā€™ve got you covered! ā€‹Donā€˜t miss out on this opportunity to learn directly from our CEO - sign up at our link in bio!
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As a women-led business, we are always inspired by the impact of women leaders who are reshaping the business landscape with their ambitions. Our founder, @roshnimichelle has been featured as one of the empowering women leaders to follow in 2024. In this interview, she reflects on her journey and shares the mission and vision of Prosh Marketing. Explore more to discover insights about not only our founder but Prosh Marketing too - and donā€™t miss out the contributions of other remarkable women leaders featured in the magazine! Read the full digital magazine at link in bio.
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šŸ“£Event AlertšŸ“£ Join us at our Founderā€™s Social at Collision ā€” an exclusive networking event for startup founders, presented by Prosh Marketing, TULA and Workplace One and Toast! This promises to be an exciting night of networking, learning and fun! Spaces are limited, so secure your spot now! Date: Tuesday, June 18, 2024 Time: 6 pm- 9pm Venue: Workplace One, 111 Peter Street, Suite 700, Toronto RSVP link in bio!
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For SMBs and startups, finding marketing talent can be challenging due to budget constraints. Partnering with institutions and hiring interns who can grow into full-time employees post-graduation offers a viable solution to this challenge. Learn more challenges companies face when hiring marketers from this Forbes Communications Council article. Read Full Article at link in bio.
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Budget limitations are almost always a hindering factor for startups and SMBs trying to grow and reach their potential customers at the initial stage. Our founder, @roshnimichelle , with wealth of experience as a fractional CMO, shares some of her secret sauce with strategies to maximize marketing impact within a tight budget. Follow the 4 steps and maximize your marketing efforts with a limited budget. Article link in bio.
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Today is #InternationalDayForBiodiversity and Ottawa Riverkeeper is celebrating with the release of our brand new Watershed Report Card! Link in bio. This comprehensive look at watershed health is the culmination of years of research thanks to you, the community who have given your time, support, and dedication to protecting our cherished waterways. In this groundbreaking report, youā€™ll learn about the intricate balance of factors shaping the health of the Ottawa River watershed. From the impacts of human development to the challenges posed by climate change, the Watershed Report Card provides valuable insights into the current state of your local rivers and streams. ā€” Aujourd'hui, c'est la #JourneĢeInternationaleDeLaBiodiversiteĢ et Garde-rivieĢ€re des Outaouais la ceĢleĢ€bre en publiant son tout nouveau bilan du bassin versant! Lien dans la bio. Cet examen approfondi de la santeĢ du bassin versant est l'aboutissement d'anneĢes de recherche graĢ‚ce aĢ€ vous, la communauteĢ, qui avez donneĢ de votre temps, de votre soutien et de votre deĢvouement aĢ€ la protection de nos chers cours d'eau. Dans ce rapport sans preĢceĢdent, vous deĢcouvrirez l'eĢquilibre complexe des facteurs qui facĢ§onnent la santeĢ du bassin versant de la rivieĢ€re des Outaouais. De l'impact du deĢveloppement humain aux deĢfis poseĢs par les changements climatiques, le Bilan du bassin versant fournit de preĢcieux renseignements sur l'eĢtat actuel des cours d'eau de votre reĢgion.
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#udeainternacional šŸ‡ØšŸ‡¦ Bienvenida a las Pasantes Canadienses en @enfermeriaudea_ šŸ¤©Nos complace anunciar la llegada de dos estudiantes canadienses que estaraĢn realizando una pasantiĢa de investigacioĢn en nuestra facultad durante tres meses.Ā  ā˜šŸ¼Estudiantes : Mariceli CastanĢƒo de Carleton University en Ottawa, CanadaĢ. ā˜šŸ¼Nikol Leiserovich de la Universidad de Lakehead, CanadaĢ. Ambas estudiantes estaraĢn bajo la tutoriĢa del profesor Edier Mauricio Arias Rojas y trabajaraĢn con el grupo de investigacioĢn GIPECS.Ā  Esta actividad se enmarca en el Programa de Becas de Movilidad MITACS, y se llevaraĢ a cabo desde el 13 de mayo hasta el 30 de agosto de 2024. @mitacs šŸ„³Les damos una caĢlida bienvenida y les deseamos una experiencia enriquecedora en nuestra facultad.
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Attention CEGEP Students! Whether youā€™re a seasoned coder or new to AI, this is your chance to shape your career. šŸŽÆ The 8-week online AI Accelerator Program starts on June 22. Seize the opportunity to redefine your future! Link in bio.šŸ”— #aiTraining #aiCareer #PaidInternships
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During the Canadian Innovation Week celebration we want to highlight a Toronto-based startup that is using a machine learning system trained to identify low bone mineral density for early detection of osteoporosis. 16 Bit was founded by two radiologists, Dr. Mark Ciceroand Dr. Alex Bilbily. Focused on revolutionizing healthcare using AI, the startup is driven by a mission of significantly enhancing the quality and accessibility of healthcare for all. @mitacs has been helpful in providing support as 16 Bit plans to scale up! #CIW24 Ā  + Ā  AĢ€ lā€™occasion de la Semaine canadienne de lā€™innovation, nous voulons ceĢleĢbrer une jeunepousse baseĢe aĢ€ Toronto qui utilise un systeĢ€me dā€™apprentissage automatique entraiĢ‚neĢ aĢ€ identifier une faible densiteĢ mineĢrale osseuse pour deĢtecter rapidement lā€™osteĢoporose.Ā Drs Mark Cicero et Alex Bilbily, deux radiologues , ont fondeĢ 16Ā Bit. AxeĢe sur la reĢvolution des soins de santeĢ graĢ‚ce aĢ€ lā€™IA, la jeune entreprise a pour mission dā€™ameĢliorer de manieĢ€re significative la qualiteĢ et lā€™accessibiliteĢ des soins de santeĢ pour toutes et pour tous. @mitacs a eĢteĢdā€™une aide preĢcieuse dans le cadre de lā€™expansion de 16Ā Bit!Ā #SIC24
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Lynette Peters is a PhD candidate in the Faculty of Health at @dalhousieu. She got involved with the Lab2Market Validate program to better understand her research audience with the support of her faculty lead, Dr. Alice Aiken the Vice President of Research, and Innovation at Dalhousie University. If youā€™re Atlantic Canadian based and thinking about different paths for your research, applications for the Lab2Market Validate program taking place this fall are now open. Apply by June 1st at the link in bio or by visiting lab2market.ca/validate.
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Businesses with a limited marketing budget usually turn to more effective and measurable marketing tactics. ROI can be one of the strongest indicators to measure your marketingā€™s success and plan ahead. Here are some recommendations by @nielsenmedia to optimize your ROI strategy: 1. Set KPIs that match your campaignā€˜s goals and pick the strategy that delivers the most ROI. Traditional channels with greater reach are not always the perfect choice. 2. Strategically analyze full-funnel effectiveness by channel to explore marketing channels that meet your objectives. 3. Develop comprehensive media planning and measurement on ROI, being mindful of the potential blind spots that marketers will encounter. For detailed industry data and recommendations, check out the 2024 Annual Marketing Report prepared by Nielsen in bio.
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Hook your audience with emotions! Did you know emotions drive B2B decisions too? Even though buyers are rational, theyā€˜re still human! Use emotions and social needs to make your products or services irresistible. šŸ’¼šŸ’„
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