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MullenLowe Design Studio

@mlds.design

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North American Design Agency of the Year
@lia_awards
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🥉 Congratulations to the Bronze winners of Entertainment Lions for Sport 2026! ✨⚽ A celebration of diverse sport storytelling where brands experiment with fandom, competition, and cultural expression.⁣ ⁣ Curfew Hostels by Tiger Beer Lepub Singapore; Fragmental Medal by Gatorade; Jell-O Mometer by Jell-O Gut Miami; Missing Managers by Xbox McCann London; Dirt Is Glory by OMO Frank London; The Triangle Theory by Doritos AlmapBBDO São Paulo; Two Way Deal by Clash of Clans David New York; Game On Ball by True Hockey Dentsu Creative Toronto; Fair Play by Ministério Público do Distrito Federal Ogilvy Health New York; Discount Chants by Mercado Libre Gut Buenos Aires; Marseille C’est Nous by Puma Way Agency Paris.⁣ ⁣ Projects that show how sport continues to evolve as a cultural and creative platform that inspires audiences worldwide 🏅🔥⁣ ⁣ #RBCannes26 #México #CannesLions2026⁣
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The Branch Museum of Design Visual Identity (Case Study) | Campaign Credits: Client: The Branch Museum of Design Design Company: MullenLowe Design Studio Advertising Agency: MullenLowe U.S. Holding Company: Interpublic Group Music/Sound Company: Evil Twin
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The Branch Museum of Design rebrand is a living blueprint, moving from celebrating architecture alone to exploring design in every form,⁠ ⁠ The Richmond, VA design museum's new visual identity, crafted by MullenLowe Design Studio, feels like a manifesto. Join the revolution and read more at PRINT with the link in the bio⁠ ⁠ Words: Amelia Nash @amelia.of.all.things⁠ Images: Courtesy of MullenLow Design Studio @mlds.design and The Branch Museum of Design @branchmuseumofdesign⁠ ⁠ --⁠ #print #printmagazine #branding #branddesign #rebrand #logodesign #logo⁠ ⁠
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How the Gables have Turned • New Logo and Identity for @branchmuseumofdesign by @mlds.design — 🧑‍💼 ABOUT THE CLIENT (Est. 2015) “The Branch Museum of Design presents innovative exhibitions, programs, and events that invite people to see the world differently. As Virginia’s only design museum, housed in a historic architectural landmark, we champion work that shifts perspectives and reimagines design’s role in shaping culture.” • 🦸 FROM MULLENLOWE DESIGN STUDIO “The new logo draws on the museum’s original blueprints. Three steep gables merge into a sculptural “B” that feels both structural and conceptual. When rotated, it becomes a house — a nod to The Branch as a home for design. Its off-center stance invites a shift in perspective — something good design inspires — reflecting both Richmond’s evolving spirit and the artists and visitors who inhabit its galleries.” • 🧑‍💻 BRAND NEW’S REACTION Overall, there is definitely a more evident design-y — if perhaps a little too hooity-toity — sensibility that I doubt was present in the old identity and everything here is more in tune with the lovely building the museum lives in. — #noted #branding #identity #2025 #brandnewbyucllc #beforeandafter #culture #floorplan #museum #sansserif
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@branchmuseumofdesign brand identity by @mlds.design CREDITS @cacabarabas @rafaelrosa, @meissnr, @itsmesammmuel, @alliehues, @cacabarabas @ray_chen0000, @erinsecoskydesign, @llewellyn.hensley, @sergiopaulo_ilustrador, @faria_andre, @muriloaof, @petersauces, @frankcartagena, @ericsreilly, @JulianneLombardi, @ktammaro, @fbrig01, @joaopazdesign, @mullenloweus, @mullenloweglobal, @mlds.design, @eviltwinmusic_us Submit your work —— DM us your project for a chance to get featured. #thegraphicaddict
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MullenLowe Design Studio brought home five #LIAAwards and one Finalist this year.     @lia_awards stands as a champion of the creative process, and these wins reflect @mlds.design’s dedication to creating with intention, craft, and unwavering obsession.    Congrats to our MLDS team and huge thanks to @artdirectorsclub for inspiring the Eyeverse and reminding us why real recognition matters.
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📺 Well-matched, well-made. It’s gotta be May. #thehype
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ADC’s 104th Annual Awards campaign identity by @joaopazdesign , @mullenloweus & @mlds.design CREDITS Agency: @mlds.design @mullenloweus Motion: @roofstudionyc Sound Design: @combustion.studio Design team: @fbrigido01 @joaopazdesign @marcimdoti @rafaelrosa @meissnr @alliehues @cacabarabas @schulbz @frankcartagena @gutoterni Submit your work —— DM us your project for a chance to get featured. #thegraphicaddict
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🦁 With less than a month to go until @cannes_lions, we're preparing by getting our hottest contenders lined up and ready for action. Scroll through to pick your favourite and find a bunch more at the link in our bio.
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Congratulations to the 2025 #ClioAwards Grand winners in Public Service 🏆👏🎉 You can see all the 2025 #ClioAwards winners at the link in our bio!
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Stared to Death • New Logo and campaign for the 104th ADC Awards by @mlds.design — 🧑‍💼 ABOUT THE CLIENT First held in 1921 by the Art Directors Club of New York, the ADC Awards is the “oldest continuously running industry award show in the world”. The ADC Awards, now part of @TheOneClubforCreativity, commissions a new call-for-entries campaign every year. • 🦸 FROM MULLENLOWE DESIGN STUDIO “The concept MLDS delivered, “Be Seen by the Best Eyes,” cuts through the noise of likes and retweets by focusing on what truly matters: recognition by industry experts whose opinions shape careers and define what’s next in the creative world. In an era where validation often feels like an endless buffet of empty calories, the ADC Annual Awards offer something far more substantial: the discerning eyes of the best creative minds in the world. These are eyes that don’t just glance but see deeply, evaluating work with the same craftsmanship and care that went into creating it. MLDS captured this ethos in a campaign that dares creatives to make work that’s impossible to look away from.” • 🧑‍💻 BRAND NEW’S REACTION by Jeff Gill So, has this campaign driven entries? I have no idea. Did it show me that, if I enter, my work will be seen by the best eyes? Barely. Is it a love letter to the industry? I’m not feeling it. It’s a fairly fun piece of style over substance that’s easier to enjoy if you don’t read the agency nonsense. • ⚠️ DISCLAIMER This is not a paid post. Brand New gets nothing in exchange from posting about these awards. There are no affiliate links. It's not a referral program. We don't do that. This project is here on its own merit (or demerit, as the case may be for you) and design awards are something we are constantly accosted by as an industry, so that's why it's here. — #reviewed #branding #identity #2024 #brandnewbyucllc #new #graphicsindustry #awards #campaign #eyes #primarycolors
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