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Photos from @thezetterhotels in Bloomsbury, with VERY GOOD interiors by @_thurstan. 

I stayed for a few nights this week and I’ll stay again for sure. The rooms are small (note that only suites have TVs) and it’s not a luxury hotel, but it’s a mighty handsome place to crash right next to the British Museum. The vast collection of vintage textiles, antiques and decorative objects really set this place apart from other mid-range London hotels with their dull identical bedrooms. In fact, its interiors are unlike any other hotel in the city. Also, it’s walkable from King’s Cross in about 20 mins (past Fortitude Bakery and diagonally across leafy Russell Square) and it has a tiny garden for sunny afternoons.

At the time of writing this, it’s still brand new and there are some spaces (including the garden) being finished off, plus the team and processes obviously feel new, so I reckon give them a month or so, when they’ve had more time to settle in. I’ll def book another stay for autumn to make the most of the open fires in the guest lounge, and cosy, rainy mornings with the woodburner and glass roof in the conservatory. 

Until 30th April, they have a link on their website for 50% off room rates until the end of the year, which brings most nights in at £190-220 for the tiny rooms, and for central London, you can’t sniff at that price!
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A few weeks ago, we hosted an intimate dinner to mark the launch of the showroom and the R.A.W Collection. A special evening, shared with wonderful people in our new space.

Thank you @elizabethmachinpr
Photography by @genevievelutkin
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Happy International Woman's Day to all the girls who make it happen at AP&Co ❣️
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