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more ideas

@more__ideas

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a creative agency
fleeting thought actualisation
@freeinourideas

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@night________vision presents: ALL or NOTHING: TK VS TS ⚡️

A passion project by @braydenmott and @michael.wood in collaboration with @baitrlgn , @tacobitez and @drtaustralia capturing one of the coolest fish on one of the coolest lures.

@drtheadz Tiny Klash vs Threadfin Salmon (feat. Jewfish)

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juxtaposition [encore]
2020
creative direction by more ideas
filmed by michael wood
catching by brayden mott, andrew langdown & alan wood
produced, directed, edited by michael wood

Following on from last week’s post of Juxtaposition, the encore version doubled down on aesthetic, pushed harder down a creative direction, and made bream fishing look fresher than ever. Take early 2000’s NBA dunk contest commentary (if anyone can name the player who left kenny and chuck speechless we can be friends), hip hop music and music videos, epic food from our favourite ramen spot, lit fishing gear and cool clothes, fire cars, covid era scenes, and a love for the Gold Coast and the fish that inhabit it, and mix that all together you get this frantic collage of energy.

The philosophy is simple: every reference should contribute and mean something, each frame should be intentional, inspiration should come from somewhere other than fishing, and push the line forward every single chance we get. These aren’t vlogs to watch once and then wait for the next upload. These are art pieces that give you something new every time you watch it, you should pick up the messaging, the intent and references throughout the edit, the whole piece should inspire conversation and get the viewers creative juices flowing. Get with your crew and make something epic to you. Post that shit if you. If the world likes it then cool, but always just do it for you. Get off that algorithm and get back to doing stuff for the love again.

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juxtaposition [2020]
featuring brayden mott, andrew langdown & alan wood
concept by michael wood
filmed, directed, produced and edited by michael wood

Juxtaposition (released August 2020) evolved out of a bigger scale film project I’d started back in 2017. That film, at the time called ‘Same Difference’ would change to ‘The Fine Line’ as it underwent drastic creative direction changes and my self-taught editing skills improved. What began as a fishing film inspired by my favourite surf films from the 2000’s-2010’s evolved into concept bending, boundary pushing, artistically supercharged provocative thought piece.

I became allergic to mediocrity and obsessed with uniqueness. Never ‘content’, always art. The Fine Line was turning into an illustration of how fishing can be infused with everything else going on in the world rapidly changing around us, present fishing in a wildly different light and also a piece to communicate thoughts and perspectives.

Then, the pandemic slammed everyone’s doors shut to the outside world. We’d been pushing what was actually possible on the fishing front, how we could film it to preserve spots, techniques and uphold unwritten laws of fishing we lived by. So much either was never filmed or only lives in archives because we never wished to ruin a good thing just to get a video out.

During the lockdowns, we would all be on the phone daily, checking in on each other, bouncing ideas around and talking about how f*cked everything was. Juxtaposition’s concept and storyboarding began in those conversations. As the weather cooled and restrictions eased, we reached for our light tackle gear for local stuff. We were back outside and bringing the concept and conversations to life. Make finesse fishing look as cool as possible, something the industry, social media community and general consensus would tell you had nothing to do with each other. Bream fishing has never been perceived as cool, but what if you repositioned it in a completely new light, aligned it with other things to compare or contrast or create an interesting effect. That’s a juxtaposition.

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LIVE NOW EXCLUSIVELY - CAST FISHING CO APP & ONLINE STORE. 🎞️ @more__ideas

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Connecting the dots between exquisite tapestry of self-love and female empowerment. #Belowbody

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Female founded, female focused. #Belowbody

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Wellness is about balance, and balance starts within. #Belowbody

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WORLDWIDE PRODIGY THROWERS 🌎🌏
THE USA FAM BREAKING DOWN THE 6” & 8” PRODIGY
THE USA FAM SLAYING WITH IT IN SALT AND FRESH

Australian version of this film coming soon! Which of our target species ya wanna see inhaling the Big Prodigy?!?!?! Let us know!!!

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@joeybadass 1999/2000 Australian tour, Brisbane show.

An absolutely epic night and unreal performance put on by Joey which featured a special guest appearance from @denzelcurryph . Had the spot going crazy.

All footage shot on iphone. Edit by @more__ideas

Enjoy ⚡️

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REFERENDUM FRAMES

Getting down to the wire in the @topwaterinvitational, with only about 48 hours left to get your vote in!

Our short film, ‘REFERENDUM’ endeavoured to challenge the norms, tell a story, offer a narrative/message based around nothing but positivity and speak on the state of the times we’re all living in! And there has been no better place to express all that than this amazing platform @topwaterinvitational!

Come on a journey with us, and if you like what we’re bringing then chuck us your 10 points! Thanks to everyone who has supported so far and been a part of the amazing conversation that has come from our film! Let’s keep it rolling!

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Our short film entry into the @topwaterinvitational Film contest, ‘REFERENDUM’ is crafted to make you look at fishing, society and the world through an entirely new lens. With each watch you’ll pick up something new, that’s for sure! Peep the film once, twice or fifty times and let’s have a discussion! There’s only one week left to view it before it vanishes so get on it!

We proper sent it far and wide to bring you all something of super high quality and substance! It’s so much more than a fishing film. Cast ya vote on @topwaterinvitational app asap!

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Crispy slo mo footage of THAT Coral Trout featured in our short film ‘Referendum’. Currently playing over on @topwaterinvitational! Go check out a 1m Coral Trout amongst a bunch of other wild times that occured during shooting our short film! Go enjoy and vote!

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