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Morin Oluwole

@morin

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Luxury & Digital Advisor | Executive Speaker | Board of Directors: @breitling @ritualscosmetics @biologique_recherche
Ex @meta Global Luxury Director

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Honoured to be named a Luxury Woman Leader to Watch for 2027 by Luxury Marketer.

Luxury has always been about balancing heritage with evolution. Knowing what to protect, what to question, and when to challenge the status quo.

Grateful to Mickey Alam Khan and the Luxury Marketer team for this recognition, and excited for what lies ahead.

#LuxuryMarketer #WomenInLeadership #FutureOfLuxury #LuxuryLeadership #LeVitruve

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CURLTURES wins the 2026 Luxury Innovation Award — Emerging Brands.

A recognition of a vision we have held from the beginning:

Textured hair was never niche.
The luxury offer built for it was.

Creating a new territory for textured hair. One of scent, care, craft and desire.

Geneva, 2026.

The category is evolving. So are its codes.

Thank you to the Luxury Innovation Summit & Awards jury for this recognition, and to Morin Oluwole, Chair of the Summit, for engaging with CURLTURES and discovering our Oil Fragrances.

#CURLTURES #LuxuryInnovationAwards #LuxuryBeauty #TexturedHair

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And just like that… CURLTURES (@curltures.official) a gagné le Luxury Innovation Award 2026 (catégorie Emerging Brands) 🏆

Contexte irréel. J’ai eu le privilège de pitcher au milieu d’entrepreneurs et de projets tous plus fous les uns que les autres : tech, IA, matériaux inédits, lab-grown diamonds, horlogerie augmentée, systèmes de traçabilité… devant un jury et une audience où se croisaient les dirigeants des plus belles maisons de luxe au monde (Bvlgari, Lalique, Breitling…).

Et moi, j’étais là avec mes “petites huiles pour cheveux” 🥲

Quel moment ! Raconter pourquoi la marque existe, défendre la vision, les choix, les produits, et dire très clairement pourquoi les cheveux texturés ont toute leur place dans le luxe…

Si vous me suivez depuis l’époque du blog, vous savez que cette histoire a commencé bien avant CURLTURES. Des années à voir les cheveux texturés traités comme des matières à discipliner, maîtriser, cacher. À entendre que c’était presque “courageux” (« rebelle » !) de simplement laisser nos cheveux pousser comme ils sortent naturellement de nos têtes 🙃

Les compliments, les questions, les projections… les remarques, les jugements, les moqueries aussi.

Alors voir cette même matière devenir, le temps de quelques jours, un sujet de luxe, d’innovation et de désir… m’a forcément touchée.

Et j’ai eu l’immense plaisir de rencontrer Morin Oluwole, Chair du Summit, et de lui faire découvrir nos Parfums Huiles. La voir les prendre en main, les sentir, s’y intéresser vraiment… énorme wow moment pour moi…

Et surtout, j’ai pu rappeler une chose que je répéterai probablement jusqu’à ce qu’on en ait tous marre : les cheveux texturés n’ont jamais été une “niche”. Ce qui est niche, c’est l’offre luxe qu’on n’a jamais vraiment pensé à créer pour eux.

Alors oui, ce prix est un immense milestone pour la marque, et pour moi. Et pour vous qui me suivez depuis si longtemps, nous avons construit ça ensemble ! Et j’ai eu l’impression de gagner avec vous sur scène.

Merci 🖤

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88 personnes réunies pour une nouvelle décennie à construire.

Les Assemblées Générales 2026 de Moi Jeu Tri ont réuni 88 personnes autour d’un même temps de gouvernance, de bilan et de projection collective.

À travers ces rendez-vous, nous avons consolidé les acquis de 10 années d’action, partagé les principaux enseignements et posé les bases d’une nouvelle phase stratégique.

- 2025 : faire le bilan et consolider.
- 2026 : structurer et transformer.
- 2027 : déployer et changer d’échelle.

Ce nouveau cap repose sur notre ambition de passer d’une dynamique de projets à des écosystèmes territoriaux durables, en renforçant notre gouvernance, nos capacités, notre expertise, nos partenariats et notre capacité à mesurer et transmettre l’impact.

Ces Assemblées ont également permis de consolider le cadre fédéral, de clarifier les responsabilités entre la Fédération et les entités nationales et de poser les fondations d’un modèle plus structuré, plus collaboratif et plus soutenable.

Merci aux 88 participantes et participants, aux équipes, aux membres et à nos partenaires qui contribuent à faire vivre cette dynamique.

10 ans d’action, une nouvelle décennie, un nouveau cap.

Construire l’impact, transmettre les capacités et transformer les systèmes territoriaux.

#MoiJeuTri #NouvelleDécennie #NouvelleÉtape #Impact #ÉconomieCirculaire TransformationTerritoriale Gouvernance Afrique

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Riyadh, and a room full of people thinking seriously about what comes next.

Honoured to have joined the KBLT Congress to speak about the future of luxury travel: from digital transformation to intelligent hospitality.

My biggest takeaway? Technology should not make hospitality less human. It should make people better at being human.

Start with the friction, not the technology. Put the customer before the algorithm. Use AI to amplify judgement, creativity and connection, not replace them.

Thank you to the @qnaintl team and to Mr. Sulaiman Al-Romi, Chairman of the Advisory Board, for the invitation and to everyone who made the conversations so rich.

Riyadh, until next time. 🇸🇦

#KBLTCongress

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And that was Day 1 of the 5th Annual KBLT Congress ❤️

From understanding the evolving Saudi traveller and what the modern luxury traveller truly wants, to conversations around AI, digital transformation, intelligent hospitality and hyper-personalisation, Day 1 brought together perspectives from across the global travel industry.

The day closed with conversations around one powerful idea: the best travel experiences are the ones where guests feel understood, their needs are anticipated, and every detail feels personal.

Beyond the conversations on stage, the Pre-scheduled One-to-One Meetings brought together industry professionals and some of the world’s hottest destinations to build new connections and explore new opportunities.

A day of ideas, insights, conversations and connections.

Advisory Board Members 2026: @sulaiman.romi | @waleedbinhuzaim | Ahmed Al Idrissi | Bader Aldail | Daniel Ponzo ( @zahidgroup )

Speakers 2026:
@morin Morin Oluwole | Mai Sabr | @s.namshan Saud Alnamshan | @_thais_pinheiro_ Thais Pinheiro 爱希 | @followyourarrow81 Rob Arrow | @nataliecrampton Natalie Crampton | Dr. James Morgan | Dr. Fares Khalid Alaboud | Shobhit Mathur | Omar Hazineh | Rawan Jalal | Ayah F. Albokhari ( @om_thiban ) | @livinghanane | Lamia Barradah

An event by: @qnaintl

#kbltcongress #saudiarabia #travelindustry #luxurytravel #miceindustry

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What Endures. What Changes. What Comes Next.
The conversation will look beyond the usual business interview.

After more than 25 years leading global businesses and luxury brands, Jean-Christophe Babin will reflect on leadership, growth, change, personal priorities and the choices that shape what comes next, both in business and in life.

Jean-Christophe Babin is Chairman of Bvlgari SpA, President of the Bvlgari Foundation and President of Geneva Watch Days.
He will be in conversation with Deependra Pandey, Founder & CEO of Luxury Venture Group.
1 October 2026 | Geneva
Luxury Innovation Summit & Awards

A conversation beyond business, and one we are very much looking forward to.

Link in the bio.

#LuxuryInnovationSummit #LuxuryInnovation #Leadership #Luxury #Geneva

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The biggest decisions at times become clearer when you stop asking where you should go and start asking what you actually want your life to look like.

In this conversation, Morin Oluwole shares how she approached the decision to move to Dubai.

It’s a reminder that the right career decision and the right life decision don’t always have to be separate. Because success means very little if the life around it isn't one you want to live.

:studio_microphone: Legacy Talks with Rosemin

#LegacyTalksWithRosemin #MorinOluwole #WomenInLeadership #Entrepreneurship #CareerGrowth

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Luxury is about time, space, and peace of mind.

@morin Oluwole explored how digital transformation is reshaping luxury travel and why the future is not about technology vs. people, but technology in service of people.

The conversation moved from personalisation to anticipation, and how AI can help connect the signals that tell us not just what a consumer wants, but what they may need.

Key takeaways:
➡️ Know your consumer better than the algorithm. Map the full journey, from inspiration to post-trip, and use CRM to close the gaps where you lose them.
➡️ Don’t make customers repeat information they have already shared.
➡️ Make your people more powerful with AI. Use technology to enhance the way teams understand and serve their guests.
➡️ AI can support intelligent hospitality by understanding guest preferences, hotel policies, room availability and service requests.
➡️ Protect what technology cannot create. AI cannot replace taste or replicate the intuition of someone who truly knows and understands their client.

Because in luxury travel, the real competitive advantage isn’t technology alone. It’s how technology helps people create experiences that feel personal, seamless, and anticipated.

#KBLTCongress #LuxuryTravel #DigitalTransformation #IntelligentHospitality #AI

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The wait ends tomorrow.🔥

1 EXTRAORDINARY STAGE. UNLIMITED INSIGHTS. COUNTLESS OPPORTUNITIES.

The biggest names in travel are heading to Riyadh for two days of insights, innovation, collaboration, and business transformation.

This is where deals start, partnerships grow and the future of travel takes shape.

The countdown is over. The moment is here.
See You Tomorrow!

Missed this edition? Join the waiting list for the next KBLT Congress before everyone else does.
(Link In Bio)

Advisory Board Members 2026: @sulaiman.romi | @waleedbinhuzaim | Ahmed Al Idrissi | Bader Aldail | Daniel Ponzo ( @zahidgroup )

Speakers 2026:
@morin Morin Oluwole | Mai Sabr | @s.namshan Saud Alnamshan | @_thais_pinheiro_ Thais Pinheiro 爱希 | @followyourarrow81 Rob Arrow | @nataliecrampton Natalie Crampton | Dr. James Morgan | Dr. Fares Khalid Alaboud | Shobhit Mathur | Omar Hazineh | Rawan Jalal | Ayah F. Albokhari ( @om_thiban ) | @livinghanane | Lamia Barradah

An event by: @qnaintl

#kbltcongress #saudiarabia #travelindustry #luxurytravel #miceindustry

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