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MD009 // January 10, 2026 // @caaa_lucerne [Lucerne, Switzerland]

Last January I set my sights on bringing the michelinman dinner series to Europe within 3 years of the first dinner. But once things started rolling I felt like it was time to take a(nother) leap. I ended up making it happen within 1 year of the first dinner.

This was my first time in Europe and it was a personal awakening of sorts. The week I spent in Lucerne was the catalyst for some big changes I’ve made in my life over the past few months and every day I’m grateful for that.

Thank you so much @officialcatalano @eleklim for having me, thank you to everybody who came, thank you to @lahunchoball for pulling up to document my (our) first eurostep, and thank you to Swiss McDonald’s 🫂🖤

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We didn’t plan this like a dinner.
We built it like a composition.

Episode One · Series Three- Final
Behind the Key’s by CAAA

BLVCK SVM
Michelinman

Music → Taste
Sound → Experience

Episode One · Series Three @behindthekeys_by_caaa
Star guest: @blvcksvm
Special guests: @foodrebelx @joannaphd @thebestchefawards
Artist in Residence @mr.goldbrush
CAAA DINEOLOGY @officialcatalano @eleklim @stefaniacatofficial
Captured and shaped by
Eliyah Reichen @eliyahreichen
Cover image by @lahunchoball
🎧 Full episode — link in bio.

This is not a dinner.
This is a moment.

Not everything is meant to be seen.
Some things are meant to be experienced

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We love our Behind the Key’s by CAAA format @behindthekeys_by_caaa —
for many reasons.
For uniqueness.
For the rare concentration of professionals and true stars of their fields.
For an atmosphere that feels like a celebration stretching over several days.
And most of all —
because during these evenings, we allow ourselves to step away from our usual culinary direction
and create an entirely new sensory language.
Unexpected. Unpredictable. Unattached to expectations.
A format with no rules imposed from the outside.
Behind the Key’s by CAAA.
Series 03 highlights:
Star guest — @blvcksvm
Artist in residence — @mr.goldbrush
Family crew — @officialcatalano @eleklim @stefaniacatofficial
Moments captured by the lens of @lahunchoball
(Video edit by a separate creator)
Podcast coming soon —
with The Best Chef Awards: @foodrebelx @joannaphd
and BLVCK SVM.

Where should we allow ourselves to break the rules next?

#BehindTheKeys
#CAAAProjects
#NewGastronomy
#CulinaryCulture
#thebestchef

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We keep moving — now through photographs.
A quick recap of Series Three — Behind the Key’s by CAAA.
Energy in every frame.
Conversations in every corner.
Moments that stay.

Star guest @blvcksvm
Artist in Residence @mr.goldbrush
CAAA family’s crew: @officialcatalano @stefaniacatofficial @eleklim
Captured by @lahunchoball

Not everything is meant to be seen.
Some things are meant to be experienced.

#BehindTheKeysByCAAA
#CAAA
#CulinaryExperience
#thebestchefawards
#LucerneNights

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Every piece of music carries its own interpretation.
Its own arrangement.
And every orchestra finds its own voice.

For Series Three — Behind the Key’s by CAAA, we translated BLVCK SVM’s Michelinman into flavor, movement, and emotions.

A kitchen in motion.
A bar in rhythm.
A room listening.

This is where sound becomes taste.
Where moments turn into memory.

Star guest BLVCK SVM @blvcksvm
Artist in Residence @mr.goldbrush

In the kitchen: @officialcatalano @eleklim
In the room: @stefaniacatofficial
Captured by @lahunchoball
Not everything is meant to be seen.
Some things are meant to be experienced

#BehindTheKeysByCAAA
#CAAA
#BehindTheKeys
#SoundBecomesTaste
#GastronomyAsArt

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It all started with a simple conversation.
— Hi Ben, how are you? You intrigued us — tell us more.
— Hi Chef. I created an album called Michelinman — every track is built around food, Michelin, and high gastronomy.
— Interesting. We love the idea. We love your rhythm. When?
— I’m open for next year.
— Perfect. Second week of January.
— Deal.
— Deal. I’ll send the details.
— We’re in.
And just like that — it began!

This is a small photo report from the final series of Episode One — Behind the Key’s by CAAA.
With BLVCK SVM @blvcksvm and his Michelinman album,
MR Goldbrush @mr.goldbrush as Artist in Residence,
and special podcast guests Cristian Gadau & Joanna Slusarczyk @foodrebelx @joannaphd , founders of The Best Chef Awards @thebestchefawards
Everything captured by Hunter @lahunchoball — thank you for freezing these moments so beautifully!
This is only the beginning.
The story will unfold across many posts.
So much inspiration.
So many meaningful conversations.
And so much gratitude for everyone who shared this journey with us.
How incredible it all was. 🤍✨

Not everything is meant to be seen.
Some things are meant to be experienced

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The Lunch has now a new address.
And it speaks the language of art.
From Wednesday to Friday,
inside our gallery space,
we open a new chapter:

À La C’Art by CAAA

A lunch format where art surrounds you,
where light, texture and flavor move together,
where every plate is served in dialogue with creativity.

From 11:45 to 14:00

we invite you to discover our à la carte lunch
inside the new CAAA space.
This experience is accompanied by the works of
our Swiss artist in residence — MR Goldbrush @mr.goldbrush

His creations carry silent intensity, refined contrasts,
and a poetic balance between strength and sensitivity.

This is not just a lunch break.
This is a pause inside art.

The menu is available on
www.pietrocatalano.ch

Welcome to À La C’Art by CAAA !
#CAAA #ALaCArtByCAAA #MRGoldbrush #ArtistInResidence #SwissArtist #ArtLunch #GalleryLunch #LucerneLunch #Dineology #ArtMeetsCuisine #CAAAExperience

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CAAA is no longer only about Dineology.
Within the Behind the Key’s by CAAA project, our space now officially opens its doors to art.
Our first artist in residence — MR Goldbrush.
His works are not just Paintings.
They are stories, layers, emotions, and silent dialogues between texture, light, and thought.
Every surface carries meaning.
feel each element, we invite you to experience the residency from Wednesday to Saturday.
enter into the world of CAAA through our doors —

from the gallery side, or directly through the CAAA space.
Two paths. One immersive world.
Welcome to the new chapter of CAAA.

#CAAA #BehindTheKeysByCAAA #MRGoldbrush #ArtistInResidence #ArtMeetsGastronomy #Dineology #SlowLuxuryExperience #LucerneArt #ImmersiveSpace #CAAAWorld

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Today was Talk Day — and the final day of Series Three — Behind the Key’s by CAAA!
Two truly inspiring conversations.
Two powerful perspectives.
And guests who made this finale unforgettable.
Very soon, the full talks will be available on our YouTube channel @behindthekeysbycaaa

Our heartfelt thanks to @joannaphd , @foodrebelx , @blvcksvm , and @mr.goldbrush for being part of this closing chapter — for the ideas, the honesty, and the beautiful exchange.
And special thanks to @eliyahreichen , who led the filming with such precision and soul.
The dialogue continues — and new chapters are already ahead!

Not everything is meant to be seen.
Some things are meant to be experienced.

#behindthekeysbycaaa
#CAAA
#BehindTheKeys
#TalkDay #thebestchefawards #blvcksvm

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The next protagonist of Series Three — Behind the Key’s by CAAA is the artist MR Goldbrush @mr.goldbrush
Born in the canton of Zug, Switzerland, creativity shaped his language from an early age — through form, design, and style.
Within his work lives a powerful duality.
‘Riflessivo’ reveals the quiet side: soft forms, gentle gradients, a dreamlike calm.
‘Aperto’ speaks in contrast — bold, luminous, unapologetic. Gold, glitter, and glamour become the voice of confidence and presence.
During these evenings, he will present a curated series of his paintings, created to accompany and visually shape these unique moments.

Throughout the days, the gallery will also remain open for viewing.

Two artistic lines.
Two inner forces.
One identity.

An artist balancing restraint and expression —
as if carrying two souls, united through art.

Not everything is meant to be seen.
Some things are meant to be experienced.

#BehindTheKeysByCAAA
#CAAA #ContemporaryArtist #GalleryExperience
#ArtInDialogue #Riflessivo
#Aperto

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We continue our story — and introduce the final voices of Episode One.
For the third and concluding series of Behind the Key’s by CAAA, we welcome
Cristian Gadau and Joanna Slusarczyk @foodrebelx @joannaphd — the minds behind The Best Chef Awards @thebestchefawards .
Born in Sardinia, a land where food is identity and memory, Cristian carries a free and rebellious spirit. Leaving home young, he discovered gastronomy not as a profession, but as culture, responsibility, and language. This journey shaped a vision that would later become More than a list — a platform where history, technique, science, and human values converge.
Joanna, PhD in neuropsychopharmacology, comes from Krakow and the world of neuroscience. Her work bridges gastronomy and science, intuition and research. Through Food Meets Science @foodmeetsscience, she connects chefs, scientists, and producers — believing that the future of food lies in knowledge, respect for land, and non-invasive innovation.
This conversation goes beyond rankings.
It speaks about culture, responsibility, and how food can shape a better world.
🎧 The podcast will premiere on our YouTube channel — link in bio.
Turn on notifications to not miss this episode.

Not everything is meant to be seen.
Some things are meant to be experienced.

#BehindTheKeysByCAAA #CAAA
#TheBestChefAwards #FoodMeetsScience
#GastronomyPodcast #culturalgastronomy
#VoicesOfGastronomy

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Bei uns im Studio passiert jeden Tag so viel mehr, als man auf den Fotos sieht.
Es ist Leidenschaft, Chaos, Kreativität, Lachen, Ideen, Kunst und Familie.
Genau das zeigen wir in diesen Videos: unseren echten Alltag bei Los Hermanos Ink.
Kein Filter, keine Show – nur wir, Tattoos und unsere Community. ❤️🖤

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Termine, Budgets und Informationen durch:
@loshermanosink oder 041 410 93 93
📍Hofstrasse 16, 6006 Luzern
📍Nussbaumstrasse 29, 8003 Zürich
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