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MullenLowe U.S.

@mullenloweus

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If it doesn't move you, move on.
📍Boston 📍Los Angeles 📍 New York

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A look back at some of the legendary Hatch Best of Show winners. Don’t miss Boston’s biggest night for creativity. The next golden hit awaits!

Join us at Hatch 65 on October 27 at Royale to celebrate the best of the best.

Get your tickets. Link in bio.

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After what can only be described as decades of OOH clichés; hustle culture, pizza, bodega, and yellow cab tropes... @degree and @mullenloweus actually hit the sweet spot. 🎯
Most NYC ads target what outsiders perceive New York life to be. But real NYC isn’t any of that. It’s 90-degree heat down in the subway, squeezed shoulder-to-shoulder with sweaty commuters.
So they gave out free deodorant sticks that doubled as an MTA ticket to meet people right where they are. #ooh #experiential #marketing #viral

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My father served in the Air Force, so this one hit a bit different.

These images are from a spot I designed a few months back, directed by Ellen Kuras and photographed by John Barr.

The brief was to tell a story about Air Force engineers working on a Pratt & Whitney F119 engine inside a Hush House.

Which of course immediately presented a problem. Hush Houses are highly specialised facilities and not the sort of place film crews generally get invited into. Active military sites come with security and operational restrictions, and they're not keen on dozens of civilians wandering around with camera gear.

So we did what we do best and built one.

One of the images here shows the empty hall we started with.

The engine is based on an F119. Since a multimillion dollar fighter jet engine wasn't in the budget, we spent days in aircraft boneyards in the Mojave Desert sourcing parts we could use for detailing. Wiring looms, hydraulic components, motors, actuators and access panels. Anything that looked the part.

Instead of recreating the entire engine, we kept the detail where it counted, the sections the actors would interact with and the camera would get close to. The centre section was built in full practical detail using salvaged aircraft parts mixed with fabricated components. @zephroprops even built in a practical hydraulic fuel line so it would drip. The rest was built to the correct scale and shape, detailed, painted grey, then extended by VFX where it made sense.

Same with the Hush House itself. We built a huge section of the corrugated augmenter tube, the 25 foot tall perforated steel acoustic walls behind the engine, the side walls, and key sections of the surrounding structure, giving VFX real textures and surface references to extend from. A lot can be added in post these days, but physical elements matter. People need something to react to, and VFX need something to build from. Major pieces that involve interaction need to be physical.

The best compliment came from the agency's Air Force advisors. They'd spent years working in these facilities, and when they walked onto set and said it felt like a real Hush House, we knew we'd got pretty close.

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Bringing the beach directly to the studio! 🏖️☀️ Sometimes the best props are the ones you build yourself. From cutting up popsicle sticks to creating the perfect foamy waves, here is a behind-the-scenes look at how I built a miniature tropical getaway for this @dove shoot. Wait until the end for the final result! 📸✨ What do you think of the setup?

#ProductPhotography #BehindTheScenes #BTSPhotography #CreativePhotography #SetDesign #MiniatureSet #DIYProps #CommercialPhotography #ProductPhotographer #stopmotion #DoveSoap #DoveBeautyBar #SkincarePhotography #FMCG #cosmeticphotography #IndianPhotographers #KolkataPhotographers #CommercialPhotographerIndia @genesis.advertising @wppmedia @wearedavid.ny @greyldn @redantler @momentumww @jtd.advertising @sampan.pathak.photography

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From the language of the deep blue to rethinking what we’re taught from youth about gender stereotypes, here’s what’s caught the attention of the Evoca team. Swipe to uncover our team’s picks →

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What’d we miss? And GO KNICKS

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A good day on set with @hondaracing_us 🙌🏼 and if you know me, you know I love a long one shot. 😉

#golikehellcrew #carphotographersclub #carcinematic #carcinematography #hrc

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The Branch Museum of Design Visual Identity (Case Study) | Campaign

Credits:
Client: The Branch Museum of Design
Design Company: MullenLowe Design Studio
Advertising Agency: MullenLowe U.S.
Holding Company: Interpublic Group
Music/Sound Company: Evil Twin

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EAST COAST TRAINS - ’THE PASSENGERS’ / TVC, CINEMA & SOCIAL MEDIA HAND DRAWN KEYFRAMES ILLUSTRATION / www.andthefamily.co.uk

With their cleaner, greener trains East coast passengers glide through the English countryside as animals rush towards the passing train to look on and observe how travelling in clean, green comfort really looks as a cockerel celebrates.

#andthefamily #animatics #storyboards #visuals illustration blackandwhite colourillustration visualizing press&poster soundproduction production design editing animation londonbased cows, crows frogs rabbits foxes cockerel deer sheep CENTRAL LONDON 24/7 +447973615318

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