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Designer Ocean Savage spent her childhood summers at Cowdray Hunt Pony Club in the South of England, and for FW26 she brought that world to New York. Presented during New York Fashion Week, PONY CLUB turned Bowery Showroom on the Lower East Side into a one-day showroom, pop-up and afterparty, where every guest left with a lanyard and, with it, a membership. In our feature, Ocean shares how equestrian codes like saddlery leather and horse-bit hardware found their way into oversized sportswear, the story behind her halftone bomber with hand-placed crystals and signature double stripe, and why community sits at the heart of the label.

Link in bio to read the full feature.

Creative Direction: Ocean Savage @oceansavage
Art Direction and Graphics: Abby J Hilton @ajh.graphics
Lookbook Photography: Jon @blackout.panda DwnTwn @meetdwntwn
Development: Thomas Raver @mustachechubbs
Visuals: Jose Peon @josepeoon
Coordination: Ananya Borle @ananyaborle
Assist: @kyo.adam, @seunggyunlee, @11cory25
Powered by: Entertainment Technologies @entertainment_technologies
Sounds: SHEKDASH @shekdash, DIABLO @diablo and AMLINSKY @amlinsky
Event Photography: Mikhail Tkachevskii @tkachevsky_
Pop-up Drinks: GNGR Labs
Afterparty Drinks: Tequila Don Ramón
Venue: Bowery Showroom

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Live, laugh, love

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LOOKS 1 & 2

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @naldo.xyz @paoxini

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LOOKS 3, 4 & 5

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @paoxini @keeleystuff @naldo.xyz

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LOOKS 6, 7 & 8

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @wesmargiela @paigemarder @remademgmt @50tattooing

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LOOKS 9, 10 & 11

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @rachelxlockhart @mustachechubbs @50tattooing

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LOOKS 12, 13 & 14

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @mustachechubbs @naldo.xyz @rachelxlockhart

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LOOKS 15, 16 & 17

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @paigemarder @remademgmt @wesmargiela @paoxini @apmmodels

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LOOKS 18, 19 & 20

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
ASSIST @kyo.adam @ioannou.rea
MODELS @naldo.xyz @paoxini @apmmodels @keeleystuff

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LOOKS 21, 22 & 23

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
NAILS @emcastnails @hocuspocusnails
ASSIST @kyo.adam @ioannou.rea
MODELS @keeleystuff @wesmargiela @rachelxlockhart

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LOOKS 24 & 25

OCEAN SAVAGE FW26 “PONY CLUB”

PHOTO @blackout.panda @meetdwntwn
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
HMUA @axel.mua.nyc
NAILS @emcastnails @hocuspocusnails
ASSIST @kyo.adam @ioannou.rea
MODELS @50tattooing @paigemarder @remademgmt

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OCEAN SAVAGE “PONY CLUB” POP UP & AFTERPARTY

POWERED BY @entertainment_technologies
SOUNDS @shekdash @diablo @amlinsky
POP UP DRINKS @gngriabs
AFTERS DRINKS @tequiladonramon
PHOTOS @tkachevsky_
@boweryshowroom

CREATIVE DIRECTION @oceansavage
ART DIRECTION & GRAPHICS @ajh.graphics
DEVELOPMENT @mustachechubbs
VISUALS @josepeoon
COORDINATION @ananyaborle
ASSIST @kyo.adam @seunggyunlee @11cory25

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