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Nader Sidani

@nadersidani

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Every brand on Earth deserves a unique identity, accompanied by authentic, intelligent, and beautiful communication. Communication does not have to adhere to stereotypical methods. Unforgettable and phenomenal communications often stand in stark contrast to the ordinary and the expected. Great communication is inherently simple and unpretentious. It is not determined by budget constraints or extravagant superficialities. An effective advertisement always stems from a straightforward idea, a smart and genuine concept that is articulated in a language that resonates with the local culture, bringing something new that can be forever associated with the brand. This is the power of a great concept when it aligns seamlessly with the true identity of the brand. Thank you, Tropicana, for placing your trust in me and in Phenomena. I would like to extend a heartfelt thank you to the dedicated ‘average fighters’ of both the creative and production teams at Phenomena. Your resilience and commitment, even amidst the chaos of the situation and challenges of this project, have made all the difference. Client: Tropicana Creative and Production Agency: PHENOMENA Creative Director and Copywriter: Sami Saab Director DP: Fadi Kassem Producer: Sari Saab Production Manager: Nidale Nakouzi Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Coordinator: Robin Haykal Production Assistant: Sam Saab Rental: Final Cut Gaffer: Fares Mrad - Johnny Mrad E Loader: Joseph Mrad Camera Operator: Sam Nassif Focus Puller: Amir Fakih Stylist: Sari Saab Editing: Youssef Germanos Actors: Hussein Kameh by Promote Yourself Joe Ramia Grading: Fadi Kassem VFX: Walid Moussa Sound Engineer: Avedis Kelzi Sound Designer: Walid Sarrouh BTS: Jean Pierre Ishac BTS Edit: Loane Saab Make up Artist: Claudine Choueiy Catering: Hayat Doner Saida A special thank you from the heart to: The Lebanese Army Hussein Trad Mohamad Trad Ahmad Trad Ibrahim Ezzeddine Hanan Daher Rita Khajikian To the entire Tropicana and Hayat Doner Saida teams Saida Municipality #Phenomena #Phenomenal #Tropicana #خبصة #خبصة_ولا_أطيب_من_هيك
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It Is Pure Love Client: The Concept Furniture Store Creative and Production Agency: PHENOMENA Creative Director and Copywriter: Sami Saab Director DP: Fadi Kassem Producer: Sari Saab Actors: Samia Moutran Rita Germanos Maya Jaafar Michel Gebran Manuel Barakat Majed Tanios Ali Sammouri Charbel Chalhoub Darine Semaan Production Manager: Nidale Nakouzi Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Coordinator: Robin Haykal Production Assistant: Sam Saab Rental: Final Cut Gaffer: Fares Mrad - Johnny Mrad E Loader: Joseph Mrad Art Director: Gabriel Moufarrej Stylist: Vicken Kendir Focus Puller: Samer Sardouk Editing: Youssef Germanos Grading: Fadi Kassem VFX: Walid Moussa Sound Engineer: Avedis Kelzi Sound Engineer Assistant: Taniel Kelzi Sound Designer: Walid Sarrouh BTS: Jean Pierre Ishac BTS Edit: Loane Saab Make up Artist: Johanna Kamar Hair Dresser: Nader Sidani Catering: Ali Sbaity #Phenomena #TheConcept #PureLove
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It Is Pure Love Client: The Concept Furniture Store Creative and Production Agency: PHENOMENA Creative Director and Copywriter: Sami Saab Director DP: Fadi Kassem Producer: Sari Saab Actors: Samia Moutran Rita Germanos Maya Jaafar Michel Gebran Manuel Barakat Majed Tanios Ali Sammouri Charbel Chalhoub Darine Semaan Production Manager: Nidale Nakouzi Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Coordinator: Robin Haykal Production Assistant: Sam Saab Rental: Final Cut Gaffer: Fares Mrad - Johnny Mrad E Loader: Joseph Mrad Art Director: Gabriel Moufarrej Stylist: Vicken Kendir Focus Puller: Samer Sardouk Editing: Youssef Germanos Grading: Fadi Kassem VFX: Walid Moussa Sound Engineer: Avedis Kelzi Sound Engineer Assistant: Taniel Kelzi Sound Designer: Walid Sarrouh BTS: Jean Pierre Ishac BTS Edit: Loane Saab Make up Artist: Johanna Kamar Hair Dresser: Nader Sidani Catering: Ali Sbaity #Phenomena #TheConcept #PureLove
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It Is Pure Love Client: The Concept Furniture Store Creative and Production Agency: PHENOMENA Creative Director and Copywriter: Sami Saab Director DP: Fadi Kassem Producer: Sari Saab Actors: Samia Moutran Rita Germanos Maya Jaafar Michel Gebran Manuel Barakat Majed Tanios Ali Sammouri Charbel Chalhoub Darine Semaan Production Manager: Nidale Nakouzi Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Coordinator: Robin Haykal Production Assistant: Sam Saab Rental: Final Cut Gaffer: Fares Mrad - Johnny Mrad E Loader: Joseph Mrad Art Director: Gabriel Moufarrej Stylist: Vicken Kendir Focus Puller: Samer Sardouk Editing: Youssef Germanos Grading: Fadi Kassem VFX: Walid Moussa Sound Engineer: Avedis Kelzi Sound Engineer Assistant: Taniel Kelzi Sound Designer: Walid Sarrouh BTS: Jean Pierre Ishac BTS Edit: Loane Saab Make up Artist: Johanna Kamar Hair Dresser: Nader Sidani Catering: Ali Sbaity #Phenomena #TheConcept #PureLove
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رواق..و هيك 🤎 #ديمة_قندلفت 🤍
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SOUNDS PHENOMENAL An engaging national awareness campaign for radio as a medium, emphasizing the impact of audio and the power of sound and music in conveying messages and resonating with the audience. It is a great honor for me and for Phenomena to be appointed by the Advertising Syndicate to create and produce an awareness campaign that underscores the importance of radio as an essential medium in our field.  This campaign not only highlights the significance and advantages of this powerful medium, especially for conveying ideas and concepts that benefit from voiced messages, music, songs, performances, and jingles, but also strengthens the solidarity among all media within our industry. I am proud to belong to the “Cliché Fighters” Community, where we strive daily to challenge the status quo and recognize the unique contributions of each medium.  It is essential to be fair and to give every medium its due recognition in our industry.  Client: Advertising Syndicate  Creative and Production Agency: PHENOMENA  Creative Director and Copywriter: Sami Saab  Director DP: Fadi Kassem  Producer: Sari Saab  Production Manager: Nidale Nakouzi  Assistant Director: Cynthia Kassis  Casting Director: Loane Saab  Production Coordinator: Robin Haykal  Production Assistant: Sam Saab  Rental: Final Cut  Gaffer: Fares Mrad - Johnny Mrad  E Loader: Joseph Mrad  Art Director: Pamela Khadra  Studio: Partamian  Stylist: Vicken Kendir  Key Grip: Elie Eid  The Voice of the Creative: Sami Saab  The Voice of the Producer: Fadi Kassem  Voice Over: Teddy Nasr  Focus Puller: Samer Sardouk  Editing: Youssef Germanos  Actors: Loane Saab - Robin Haykal - Cynthia Kassis - Sari Saab - Vicken Kendir - Nader Sidani - Claudine Choueiry - Jean Pierre Ishac - Fares Mrad - Johnny Mrad - Pamela Khadra - Samer Sardouk - Avedis Kelzi - Taniel Kelzi  Grading: Fadi Kassem  VFX: Walid Moussa  Sound Engineer: Avedis Kelzi  Sound Engineer Assistant: Taniel Kelzi  Sound Designer: Walid Sarrouh  BTS: Jean Pierre Ishac  BTS Edit: Loane Saab  Make up Artist: Claudine Choueiry  Hair Dresser: Nader Sidani  Catering: Ali Sbaity #Phenomena #Phenomenal #Media #Radio #AdvertisingSyndicate
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#يلّا_عَ_سلامة عند #سلامة_غروپ أذكى #فرن_غاز #ضيان. #أمان… وبيبرم كمان. It Even Rolls The latest of Salameh Group by Phenomena Introducing VOLA GasOven, LastingLonger, Safer, and ItEvenRolls! Thank you Hussein and Jana Salameh for your trust. Client: Salameh Group
Creative & Production Agency: Phenomena Creative Director: Sami Saab Director | DP: Fadi Kassem Producer: Jihad Ahmar Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Manager: Nidale Nakouzi Production Coordinator: Robin Haykal Production Assistant: Sam Saab Stylist: Jenny Raidy Art Director: Riwa Baroud Financial Manager: Patrick Nakouzi Rental House: Twins Camera Operator: Elie Mattar Focus Puller: Samer Sardouk Gaffer: Fares Mrad Best Boy: Johnny Mrad DIT: Joseph Mrad Editing: Youssef Germanos Grading: Fadi Kassem Sound Engineer Design and Mixing: Haitham Atmé Boom Operator: Sami Bachlion Logistics: Haidar Ismail Special Effects: Charbel Chidiac Hair Dresser: Nader Sidani Makeup: Claudine Choueiry Locations: Picture House - Julien Atallah & Test Test Rashad Nasreddine BTS: Anthony Nassar BTS Editing: Loane Saab Catering: Maison du Pain - Haidar Ismail
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It Even Rolls The latest of Salameh Group by #Phenomena Introducing #VOLA #GasOven, #LastingLonger, Safer, and #ItEvenRolls! Thank you Hussein and Jana Salameh for your trust. Client: Salameh Group
Creative & Production Agency: Phenomena Creative Director: Sami Saab Director: Fadi Kassem Producer: Jihad Ahmar Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Manager: Nidale Nakouzi Production Coordinator: Robin Haykal Production Assistant: Sam Saab Stylist: Jenny Raidy Art Director: Riwa Baroud Financial Manager: Patrick Nakouzi Rental House: Twins Camera Operator: Elie Mattar Focus Puller: Samer Sardouk Gaffer: Fares Mrad Best Boy: Johnny Mrad DIT: Joseph Mrad Editing: Youssef Germanos Grading: Fadi Kassem Sound Engineer Design and Mixing: Haitham Atmé Boom Operator: Sami Bachlion Logistics: Haidar Ismail Special Effects: Charbel Chidiac Hair Dresser: Nader Sidani Makeup: Claudine Choueiry Locations: Picture House - Julien Atallah & Test Test Rashad Nasreddine BTS: Anthony Nassar BTS Editing: Loane Saab Catering: Maison du Pain - Haidar Ismail
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#StayTuned #ComingSoon #Phenomena
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It is a great honor for me and for Phenomena to be assigned by the Advertising Syndicate to create and produce an awareness campaign for radio as an essential medium in our field. This campaign will highlight the importance and advantages of this powerful medium, especially when it comes to ideas and concepts that require voiced messages, music, songs, performances, and jingles to become effective and memorable. We should all be “cliché fighters,” challenging the average and recognizing the unique contributions of each medium. It is essential to be fair and to give every medium its due importance in our industry. Client: Advertising Syndicate Creative and Production Agency: PHENOMENA Creative Director and Copywriter: Sami Saab Director DP: Fadi Kassem Producer: Sari Saab Production Manager: Nidale Nakouzi Assistant Director: Cynthia Kassis Casting Director: Loane Saab Production Coordinator: Robin Haykal Production Assistant: Sam Saab Rental: Final Cut Gaffer: Fares Mrad - Johnny Mrad E Loader: Joseph Mrad Art Director: Pamela Khadra Studio: Partamian Stylist: Vicken Kendir Key Grip: Elie Eid The Voice of the Creative: Sami Saab The Voice of the Producer: Fadi Kassem Voice Over: Teddy Nasr Focus Puller: Samer Sardouk Editing: Youssef Germanos Actors: Loane Saab - Robin Haykal - Cynthia Kassis - Sari Saab - Vicken Kendir - Nader Sidani - Claudine Choueiry - Jean Pierre Ishac - Fares Mrad - Johnny Mrad - Pamela Khadra - Samer Sardouk - Avedis Kelzi - Taniel Kelzi Grading: Fadi Kassem VFX: Walid Moussa Sound Engineer: Avedis Kelzi Sound Engineer Assistant: Taniel Kelzi Sound Designer: Walid Sarrouh BTS: Jean Pierre Ishac BTS Edit: Loane Saab Make up Artist: Claudine Choueiy Hair Dresser: Nader Sidani Catering: Ali Sbaity #Phenomena #BehindTheScenes #Radio #AdvertisingSyndicate #Media
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Despite the challenges, we successfully made it happen in Saida for Tropicana. Thank you, team, for your dedication and hard work; it was a phenomenal shoot. I can’t wait to share the result. #Tropicana #WeMadeItHappen #Phenomena #CreativeAndProductionBoutique
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Benina: The Super in the Market Thank you Loane for this fantastic recap. Thank you to U Food SAL and the Benina team for your trust. Thank you to the entire creative and production teams at Phenomena. Despite everything, we finally made it happen! Client: U Food SAL Creative & Production Agency: Phenomena Creative Director: Sami Saab Copywriter: Sami Saab Director: Fadi Kassem Producer: Sari Saab Production Manager: Nidale Nakouzi Casting Director: Loane Saab Production Coordinators: Robin Haykal - Haya Al Hazmi Assistant Director: Melissa Karam Assistant Production: Sam Saab Rental House: Final Cut Art Director: Pamela Khadra Steadicam Operator: Mido Labban Focus Puller: Amir Fakih Gaffer: Fares Mrad Assistant Gaffer: Johnny Mrad Sound Engineer: Avedis Kelzi Stylist: Vicken Kendir E Loader: Joseph Mrad Editor: Youssef Germanos Coloring: Fadi Kassem VFX: Walid Moussa BTS: Jean Pierre Ishac BTS Editing: Loane Saab Sound Designer: Walid Sarrouh Make Up Artist: Claudine Choueiy Hair Stylist: Nader Sidani Catering: Ali Sbeity Cast: Estelle Kharssa - Nicolas Hanna - Carol Shway - Ali Osseily - Samia Moutran - Elizabeth Chahda - Georges Stephan - Ramy Karam - Mary Bou Issa - Iyane Kassem - Joe Charbel Nicolas Voice Talent: Christina Farah A special thank you to Georges Kyrillos Jessica Saâdé Nadine Kassem Rana Najjar Yves Chayeb Abed El Rahman Métro Supermarket Marc Madi Mark Sawma Nassib Dib Georges Abla #Benina #TheSuperInTheMarket #Phenomena #هيّي_السوپّر_بالماركت #BehindTheScenes
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