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Natural Hair Advocate
Transparent Hair Routines & Product Minimalist
NYC
💌: [email protected]
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We turned the stunning @nadiyaaissa into a bridal babe for @unica.thebridalshow and my God did she not disappoint. A personality and a beauty. Thank you for being such an amazing and supportive model. 🤍

Bridal hairstylist: @beatbymarie 
Makeup artist: @beautyby_bene 
Styled by: @style_by_ruvero 
Robe: @the_robe_app 
Event: @unica.thebridalshow 
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#bridalhair #hollywoodwaves #blackbride #nycbridalhair
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@unica.thebridalshow was truly an experience of a life time. Thank you @ruthieshaircafe for giving me the opportunity to come out of my shell, challenge myself and showcase my talent in front of hundreds. I got to see some of my Favs. Meet and celebrate other hairstylist coming up in the bridal industry and killing it. Forever grateful to be apart of this industry 🤍
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the curly girls are UP! 

we’re live on sephora.com and it feels surreal. the glory is His. 🖤

behind the scenes is a small but mighty team that has given everything we have to become the first extensions brand to hit the retailer in 20 years, and the first ever braiding hair product in history. 

this is a much bigger story than just us, one that’s about putting the science and the joy back into haircare for this community. thank you to everyone who has poured into me, the team, and the vision. you’ve clapped for us and lifted us where needed. now we need you to do one more thing… spend dat!!! 💳

see you in stores from the 14th aug 💋

📸 @chasehanssen 

#rukaphora #synthshift #curlygirlsclub
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club Ruka was the best welcome to New York and we’re so grateful for the small team that made this possible 🖤

you know the vibes were immaculate even when the bar staff had to join in the moment!

it all wouldn’t have been possible without our incredible partners.

photos: @chasehanssen 
dj: @yannick.jones @soundsofreality 
host: @callmetight 
events / pr partner: @thirstytheagency 

we’re live online at Sephora and will be launching in select stores 14/08/26🖤
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special faces at club ruka in New York 🗽➰

and one thing’s for sure, the curly girls know how to serve face!

#curlygirlsclub #rukaphora #synthshift
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Meji Meji with @nadiyaaissa 

Makeup @jayclaudbeauty 
Hairstylist @afro_ele_ 
Outfit @reeyahswim

Shot on iPhone 17 pro.
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