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When presented with Waymo as a subject for this campaign, the challenge was connecting it to San Francisco’s past. One day it hit me — The Cable Car! Both forms of transportation whose technology was initially doubted, now enduring symbols of the City. The next biggest challenge? Finding a way to capture them driving side-by-side. 

Client: It All Starts Here
Executive Producer: Alex Tourk & Matt Straus, Them Apples Films
Produced by: Hillary Bergmann and Anna Robertson
Writer/Director/Editor: Matt Straus
DOP: Brett Sims
Rollerblade Camera-Op: Ivan Narez
AC: Will Nail
Sound: Chuy Valadez
Gaffer: Evan Davies
Key Grip: Don Henderson
Drone: Eric Thurbor
Additional Aerials: Nikhil Gupta
HMUA: Liz Fox
PA: Julien Henderson
Locations: Ryan Wylie
Color & Sound: Roast n’ Post
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Directed a series of commercials for the “It All Starts Here” civic-pride campaign, bridging San Francisco’s rich history with the makers, movers, and innovators shaping its future. This episode features Golden Gate Bridge Ironworker, Nick Carrillo. What an office he has!

Client: @itallstartsheresf 
Executive Producer: Ground Floor Public Affairs
Creative Agency & Production Company: Them Apples Films
Produced by: Hillary Bergmann & Anna Robertson
Writer/Director/Editor: Matt Straus
DOP: Brett Sims
Surfing Footage: Paul Overstrom
AC: Will Nail
Sound: Chuy Valadez
Aerials: Nikhil Gupta
Original Music: Richie Cunning 
Color Grade and Sound Mix: Roast n’ Post
Talent: Nick Carrillo, the infamous Beach Family, Isabella Marie Davis, Jihan Lewis
Historical Footage Consultant: Skip Elsheimer
Historical Footage Colorization: Nass
Special Thanks: Paolo Cosulich-Schwartz and the Golden Gate Bridge, Highway and Transportation District
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