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strategy director @ogilvy.social.lab
co-founder @lelive.africa
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We’re breaking down our 2026 trend report: Social with Substance & the Return to Real.

Next up: The Human Algorithm.

People are placing their trust in human filters by turning to niche editors and trusted voices who offer clarity and context - and also retreating to spaces that offer more direct and curated conversations, rather than open, public comment sections.

For brands, the shift is clear:
Build for Earned. 
Engage Cultural Insiders.
Design for Dark Social. 

Download our 2026 Trends Report to explore all 5 Rules of Realness.
🔗 Link in bio.

#OgilvySocialLab #5RulesOfRealness #SocialTrends2026 #CulturalStrategy
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We’re breaking down the 5 Rules of Realness shaping social in 2026.

This week: Internet Intimacy 💘

People are craving a more intimate social experience and because of this brands need to shift from focusing on broadcasting to creating meaningful belonging.

Download our 2026 Trends Report to explore all 5 Rules of Realness.
🔗 Link in bio.

#OgilvySocialLab #SocialTrends2026 #MarketingStrategy
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Checked into Goblins Inn and found some gorgeous gremlins 🥹
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it’s out! 🎥 do you love it?

the science of African botanics and the spirit and history of Africa coming alive. our journey is built on love; we want to bring Africa to the world, celebrating beauty, diversity, and individuality. celebrating you.

#leliveafrica #skincare #africa
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You say birthday, I say PRIDE month 🏳️‍🌈 Gemini Season was ELIT Ǝ 💥
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back to up