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NATRAFORM

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NATRAFORM™
A new way to create
Plant-based floral mechanic
From the earth, returning to it
JOIN OUR WAITLIST here 👇

POSTS STORIES REELS TAGGED

Award-winning floral designer Liv Coutts of Pemberley of Malmsbury will be creating one of her signature Flower Bomb installations LIVE at Flower Summit, using exquisite, locally grown spring blooms.

And she’s taking us behind the mechanics too.

Alongside Kristina from NatraForm, Liv will demonstrate how to plan and create a large-scale, foam-free floral installation, sharing practical and adaptable sustainable techniques you can actually take back into your own work.

Expect to learn about:
🌿 Foam-free floral mechanics
🌿 Planning large-scale installations
🌿 The mechanics behind award-winning designs
🌿 Floral art, design principles + sustainable techniques
🌿 Sourcing and planning flowers for installations

This is exactly what Flower Summit is about, seeing, learning, questioning and experiencing floristry in action.

And the best part? Liv’s Flower Bomb will remain at the Summit for you to enjoy across the two days.

Want to see how an award-winning floral installation actually comes together?

🎟️ Join us at Flower Summit this November.

#FlowerSummit #WomenWhoBloom #FloralDesign #FloralInstallation #sustainablefloristry

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ARE YOU COMING TO THE BIGGEST FLOWER INDUSTRY EVENT OF THE YEAR?

This November, our flower community is coming together for two incredible days of connection, education, inspiration and conversations that matter.

Flower Summit 2026 is for the growers, florists, designers, creatives, wholesalers, suppliers and flower-loving business owners who want to learn, connect and walk into 2027 feeling inspired and ready for what’s next.

✨ Incredible speakers
✨ Real industry conversations
✨ Live demonstrations & installations
✨ Leading brands and suppliers
✨ New friendships and collaborations
✨ And a room full of people who simply get this industry.

📅 24–25 November 2026

If you’ve been thinking about coming, this is your sign.

🎟️ Grab your ticket now via the link in our bio, and share this post with your flower friends who you’d love to experience Flower Summit with.

Tag your Flower Summit crew below 👇

Come for the flowers. Leave with the connections, knowledge and inspiration to take into 2027.

#FlowerSummit2026 #FlowerSummit #AustralianFlowerIndustry #FlowerGrowers #AustralianFlorists

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ROUND TWO FLOWER SUMMIT TICKETS ARE NOW LIVE

And if you’ve been telling yourself, “I’ll grab mine later”… I wouldn’t leave this one sitting in the too-hard basket.

Round One is done. Round Two is officially on sale, and we genuinely don’t know how long these tickets will last.

Flower Summit is bringing together women from across the flower industry for the conversations, connections and opportunities we simply don’t get when we stay tucked away in our own little corners of the industry.

Growers. Florists. Wholesalers, Designers. Creatives. Industry leaders.

All in one room.

Because sometimes the next step in your business isn’t another Instagram tip or another year trying to figure everything out by yourself.

Sometimes you need to get in the room.

And this is going to be one hell of a room.

Round Two tickets are LIVE now.

Head to flowersummit.com.au or click the link in our bio to secure yours.

Don’t wait for the sold-out post. 👀

Round Two is live now. Don’t wait for the “sold out” post to wish you’d grabbed yours. Head to flowersummit.com.au or hit the link in our bio.

#FlowerSummit #WomenWhoBloom #FlowerGrowing #AustralianFlowerIndustry #Florist

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TODAY IS THE LAST DAY TO JOIN THE FLOWER SUMMIT WAITLIST.

If you’ve been watching, thinking about it, or telling yourself you’ll get around to it… this is your reminder.

The second round of tickets to Flower Summit is coming.

And if you want the chance to secure your chair at the biggest flower industry event in Australia, you need to be on that waiting list.

This is a room filled with women who grow, design, create, lead and genuinely care about where our industry is heading.

Real conversations. New connections. Bigger opportunities.

And one bloody good day surrounded by people who actually understand this industry.

Today is your LAST DAY to get your name on the waiting list and be the first to know when our second round of tickets is released.

Head to flowersummit.com.au and fill in your details.

Don’t wait until you see everyone else securing their chair and think, “Oh shit, I meant to do that.”

Get your name on the list today.

We’d love to see you in the room.

#FlowerSummit #WomenWhoBloom #AustralianFlowerIndustry #FemaleFlowerGrowers #Florist

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THIS IS IT.

Today is officially the LAST DAY to book your ticket to the Flower Summit, the biggest flower industry event in Australia.

And if you’ve been sitting there thinking…

“I’ll book it later.”

This is later. 😂

Tonight at midnight, ticket sales close.

We’re bringing together growers, florists, designers, creatives and some seriously brilliant women from across the flower industry for a day of conversations, connection, learning and looking at where our industry goes next.

Because we need more opportunities to actually get in the same room.

To meet the people we’ve followed online for years.

To talk about the things that matter.

To make connections that can lead somewhere.

And to remember that none of us needs to build our businesses in isolation.

I cannot WAIT to see this room come together.

So FLOWER COMMUNITY, if you’ve been watching from the sidelines wondering whether you should come…

Come.

Grab the ticket.

Get yourself in the room.

You’ll have plenty of time to wonder what you nearly missed tomorrow. 😉

TICKET SALES CLOSE MIDNIGHT TONIGHT.

#FlowerSummit #WomenWhoBloom #WomenFlowerGrowers #FlowerIndustryAustralia #FlowerIndustryNewZealand

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We’re down to 7 days before this first round of Flower Summit tickets closes.

And I know there are women sitting there thinking about it.

You’ve looked at the Summit.
You’ve watched what we’re building.
You’ve probably thought more than once, I’d love to be in that room.

But you haven’t quite made the decision.

So here’s my little nudge.

There will always be a reason to wait. Business is busy. Life is busy. Spending money on yourself or your business can feel uncomfortable.

But sometimes you have to decide which rooms are worth putting yourself in.

Flower Summit is bringing growers, florists and women across our industry together for conversations, connection and opportunities we simply don’t get when we stay in our own little corners.

If you’ve been thinking about joining us, don’t leave the decision until the tickets are gone.

7 days until this round closes.

Come and take your seat at the Flower Summit.

#FlowerSummit #WomenWhoBloom #AustralianFlowerIndustryEvent #Flowers #WomenFlowerGrowers

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NATRAFORM 😲😲😲💥💥💥

If you haven’t heard of @natraform yet - let this be your PSA that it’s coming, it’s Australian made and it’s going to be a game changer in our industry!

Listen to Episode 94 of The Bloom-Print Podcast (wherever you get your podcasts) to hear my chat with NATRAFORM creator Kristina Bircsak on the birth of this incredible sustainable floral mechanic!

Link in my bio 🎧

#bloomprintpodcast #sustainablefloristry #floralmechanics #natraform #floralbusiness

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You can't predict the most valuable conversation you'll have at Flower Summit.

And that's kind of the point.

Of course we're putting enormous thought into the program, speakers and experience.

But I've spent long enough in this industry to know that opportunity doesn't always arrive neatly labelled on a stage.

Sometimes it happens over coffee.

At the table beside you.

Because someone asks what you do.

Because somebody says, “You two need to meet.”

Because you hear something that completely changes how you've been looking at your business.

That's the value of getting out of your normal circle and into a room full of people who care about the same industry from completely different angles.

Those conversations matter.

Those relationships matter.

And yes, they can be worth far more than another two days behind your desk.

Flower Summit ticket sales close 30 August.

If you know you need to get into better rooms this year, this is your invitation. Get your ticket via the link in bio.

#FlowerSummit #FlowerSummit2026 #WomenInFloriculture #Floriculture #AustralianFlorist

Photo Credit @becessery_photographer

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A little Flower Summit update you need to know!

Flower Summit ticket sales are closing 30 August.

A proper heads-up. No fake “OMG RUN” urgency over here.

We're getting closer to the stage where we need to confirm event numbers and move into the next phase of planning.

So this release of Flower Summit tickets will close on Sunday 30 August.

After that, the public BUY option will come down and anyone still interested will need to join the waitlist.

If you've been thinking about coming, you've got time.

Have a proper look.

Ask us your questions.

Figure out the travel.

Talk to the person you want to come with.

But please don't assume you'll just grab your ticket whenever.

24 + 25 November 2026

Two days.

Women from across floriculture.

Conversations our industry needs.

And a room we're building very intentionally.

Ready? Get your Flower Summit ticket through the link in our bio before 30 August.

#FlowerSummit #FlowerSummit2026 #WomenInFloriculture #AustralianFlorist #FlowerGrowersAustralia

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One of the best parts of Flower Summit is already happening.

Seeing who is saying yes.

Women from different parts of floriculture.

Different businesses.

Different stages.

Different experiences.

And in November, they won't be usernames on a screen.

They'll be sitting beside each other.

Talking over coffee.

Sharing ideas.

Making introductions.

Having the kind of conversation that can lead somewhere completely unexpected six months later.

That is the bit you can't really put into a program.

And it's probably the bit I'm most excited about.

If you're already coming, tell us below.

We want to know who's going to be in this room.

Already have your ticket? Comment “I'M COMING” and tell us what you do.

FlowerSummit #WomenInFloriculture #FlowerCommunity #AustralianFlorist #AustralianFlowerGrowers

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YOU NEED TO BE IN THE ROOM.

There are some events you attend… and then there are events that change the way you think about your business, your industry and what is possible.

Flower Summit 2026 is one of those rooms.

For two incredible days, we are bringing together women from across the flower industry. Growers, florists, designers, educators, creatives, business owners and industry leaders, all coming together to learn, connect, share and grow.

Because sometimes the biggest opportunity isn’t something you find online.

It’s the conversation over coffee.
The woman sitting beside you.
The introduction you weren’t expecting.
The idea that completely shifts your thinking.
The friendship that continues long after the event is over.

This is about so much more than flowers.

It’s about community. Collaboration. Education. Inspiration. Business. Friendship. And creating a stronger future for our industry together.

If you’ve ever felt like you’re doing this alone, come and find your people.

If you’re ready for your next chapter, get yourself in the room.

🌸 Flower Summit 2026
📅 24 & 25 November
📍 Newcastle, NSW

Tickets are selling fast!

Click the link in our bio to purchase your ticket and join us at the biggest flower industry event in Australia.

We cannot wait to welcome you.

#FlowerSummit #FlowerSummit2026 #WomenWhoBloom #AustralianFlowerIndustry #WomenInFloriculture

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So… who is Flower Summit actually for?

This question comes up a lot.

And I think part of the reason is that our industry has spent so long separated into categories.

Grower.

Florist.

Designer.

Supplier.

Educator.

Creative.

But the future of floriculture isn't going to be built by keeping everyone neatly in their own corner.

Flower Summit is for women who care about this industry and want to be part of where it goes next.

You might be growing.

You might be designing.

You might have twenty years behind you or be building the next version of an established business.

What matters is that you want better conversations, stronger connections and an industry where women doing good work are actually seen.

That's who I want sitting around the tables in November.

Tag the woman you think needs to be in this room with you

Amazing photos by our queen @becessery_photographer .

#FlowerSummit #WomenInFloriculture #AustralianFlowers #AustralianFlorist #FlowerFarmerAustralia

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