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Nicole Deane

@ndeane

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💎 Founder | Creative Director @itscrystalicious
📸 Content Creator | UGC
✨ Lifestyle | Fashion | Travel | Health
📍 Syd | AUS
📧 [email protected]

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Hours by hand embellishing from start to finish squeezed into 10 seconds 💎

AM270 Pink Smoke with Red Flame Preciosa® Crystals with each one placed individually by hand.

If only the whole process was this quick 🤩

@preciosa_group_official
@crystalsbypreciosa

#itscrystalicious #preciosacrystals #blingnikes #crystalkicks #bedazzled

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The last few weeks have honestly been a lot ❤️‍🩹

Dad has been incredibly unwell, so being there with him and Mum has been my priority. Thankfully he’s now focused on recovering and getting stronger, and I’m finally getting back into things here too.

I’ve got something exciting to show for the time away… a new international supplier. 🙌🏼 Which means Nike colourways and styles I’ve never been able to offer before. Air Max 270s and Premium styles and plenty more landing over the next few days. 👀

Starting with this Pink Rise & white AM270, hand embellished by me in genuine Preciosa® Crystal Clear. Every crystal placed by hand, one at a time. 💎

Sizes 5 & 8.5.

And a huge thank you for all the messages, love for Dad and patience over the last few weeks. I genuinely appreciate it more than you know. 🥹🩷

Questions about styles, sizes or colourways? Ask me below.

Nicole ✨💎

#itscrystalicious #crystalsneakers #preciosacrystals #airmax270 blingsneakers custom sneakers, luxury sneakers, Sydney made, pink air max

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White. Ice blue Imported Air Max 270 Premium. Thousands of crystals. Zero compromise ❄️💎

Bespoke, made to order - yours to design.

@crystalsbypreciosa
@preciosa_group_official

#itscrystalicious #preciosacrystals #crystalsneakers #blingnikes #airmax270premium

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Nothing about this is fast.

Two days of painting, a top coat to set it, then hours of hand embellished Preciosa® crystals. This is what made to order actually means 💎

Any guesses on the shade/Colours?

#itscrystalicious #customsneakers #crystalsneakers #nikedunk #madetoorder

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Vitrail Light. My favourite crystal in the entire Preciosa® range 💎

A combination that shouldn’t work on paper - but does.

Made to order.

Nike Air Max 270 Premium · Light Magenta · Preciosa® Vitrail Light/Lt Siam 💜❤️

@crystalsbypreciosa
@preciosa_group_official

#itscrystalicious #preciosacrystals #airmax270premium #vitraillight #blingnikes

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You’ll meet a lot of brands in your life… but very few will obsess over the tiny details nobody else notices.

The spacing.
The crystal quality.
The finish.
The way it still looks after it’s actually been used.

After my last comparison reel, I think it’s important people understand that not all crystal embellishment is created equally.

There’s a huge difference between something made fast… and something made properly.

I’ve spent the last 20 years refining my technique because I never wanted It’s Crystalicious® to be known for “good enough”.

I wanted it to be the kind of piece people pick up and instantly feel the difference ✨

Hand embellished in Australia using genuine Preciosa® crystals.

#itscrystalicious #preciosacrystals #crystalembellished #qualitynotquantity #crystalluxury

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They might look similar at first glance… but that’s where it ends.

Mass produced vs hand embellished is a completely different standard.

Mine are placed one by one using authentic Preciosa® crystals.
Not glued in bulk. Not rushed. Not made to cut costs.

Because when it comes to crystals…
the difference is always in the detail 👑💎

@crystalsbypreciosa
@preciosa_group_official

#itscrystalicious #preciosacrystals #usvsthem #blingairpodscase #blingheadphones

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New arrivals just touched down… straight from courier to crystal queue ✨

Fresh in:
Nike Air Force 1 Blue Hibiscus (part of a 3-piece set with Pink Blossom + Red Rose 🌸🌹)
Nike Air Max 270 Premium Team Gold
Nike Air Max 270 Premium Teal Tint

* a custom Air Max 270 (childs) in Hyper Pink 💗

All completely unembellished… for now.

I’ve already started mapping out crystal colours for each pair - every detail, every placement. Now it’s time to bring them to life 💎

If you want to see how these transform (these ones are going to be special), make sure you’re following so you don’t miss the final reveals.

Which pair should I start with first? 👀

#itscrystalicious #blingshoes #airmax270 #nikeairforce1 #blingnikes

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Gold hits different ✨

2,000+ crystals.
Hand placed.
Made to stand out.

Team Gold Air Max 270 Premium 💛

#itscrystalicious #preciosacrystals #blingsneakers #airmax270premium #blingshoes

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You all understood the assignment 🤍✨

Rose officially took the win…and I have to say, it was the perfect choice. Soft, seamless, and exactly what this pair needed.

Thank you to everyone who voted and helped bring this design together. I always love letting you be part of the design process.

And even better…the actual customer voted too, so that made the final decision a whole lot easier 🙌🏼

What do we think of the finished result? 💗

@crystalsbypreciosa
@preciosa_group_official

#itscrystalicious #preciosacrystals #blingnikes #pinkdenim #blingaf1

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What no one tells you about black-on-black 👀

Once the sun goes down, it becomes incredibly difficult to see the surface properly… even with the best lighting. Black absorbs light instead of reflecting it, which means there’s very little contrast between the crystals and the base.

When you’re placing hundreds (sometimes thousands) of crystals by hand, precision matters. One tiny misplacement can throw everything off… and that’s not a risk I’m willing to take with your pieces.

This is why certain designs are always done in daylight - so every crystal is placed exactly where it should be ✨

These are crafted with intention, not rushed.

I’ll show you the final result tomorrow once they’re done.

#itscrystalicious #blackonblack #funfact #preciosacrystals #blingjordans

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Finally revealing the flower details on the Jordan Pink Bloom… 🌸✨

Each Preciosa® Crystal is hand placed, layered, and designed to stand out - this is where the sneaker really starts to come to life.

But I need your help…
I’m still completely undecided on the tick 👀
Do we keep it soft and subtle or go bold with more sparkle?

Available in sizes 4C through to US 8.5 / 7Y 💖

Also just a heads up - these won’t be restocking easily.
Once this drop is gone, importing them will come at a much higher cost.

If you’ve been thinking about them… this is your moment ✨

PS - Sorry about the tapping 🤦🏻‍♀️

@crystalsbypreciosa
@preciosa_group_official

#itscrystalicious #preciosacrystals #airjordan1mid #crystaljordan #blingnikes

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