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beauty, fashion & bridal content 💋🤎
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contributing beauty writer @adorebeauty
📍sydney, au
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Lawyer by day. Beauty creator for almost a decade. And never interested in choosing between the two.
Neha started creating at a time when putting yourself online, especially as a brown woman, still came with a lot of what will people think?

She did it anyway.

Born and raised in Sydney with strong Fiji Indian roots, she grew up surrounded by culture, tradition and Hindi. When she didn’t see much of herself in beauty and mainstream media, she started creating the representation she wanted to see.
What began around the end of high school stayed with her through a double degree, law school and eventually becoming a full-time lawyer. Beauty became the creative part of her life. A space where Bollywood, culture and makeup could all exist alongside the serious career she was building.

Ten years later, she’s worked with brands she once couldn’t have imagined, while still being clear that representation has a long way to go.
But maybe my favourite part of Neha’s story is this:
She didn’t wait for everyone else to understand what she was doing.

Sometimes you really do have to stop asking what will everyone think? and just become who you were going to be anyway.
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Wait for the reactions!! 🥰❤️

Bride @neehaaa_ 
Venue @doltonehouse 
Photographer & Videographer @rolling_canvas_ 
Socials @sydneystoryteller 
Dress @seemagujraldesign 
Styling @vip_decorating 
Entertainment @sambabrazil 
Violinist @cardisviolin
DJ @djsonu.sydney 
MC @ramis.ansari 
MUA @farehabridalstudio 
Henna @hennabymaziah 
Booth @coverstarbooths 
Cars @wow_limos 

#bolechudiyan #bollywoodsong #indianwedding #southasianbride #violinist
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The Icon Just Got More Iconic! 💜
 
On Thursday night, we celebrated @johnfriedaanz new era for haircare with talent and media in attendance. 
 
Guests enjoyed an elevated evening of bespoke canapés and premium beverages, a custom calligraphy station, curated office-inspired content moments, and exclusive access to John Frieda Ambassador @hollykingston and celebrity hairstylist @dklahair.
 
@createdbyampr partnered with John Frieda to develop a content approach across the lead-up to the event and on the ground. Using a mixed-media strategy spanning lo-fi and high-resolution capture, we created a suite of social-first assets designed to build anticipation, drive engagement and amplify the relaunch through PR, talent and owned channels.
 
In partnership with @the_createcompany, our team brought the John Frieda Magazine HQ-inspired event to life, delivering guest management, content creation and on-ground execution to capture the brand’s signature office-chic spirit.
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