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@networkgray

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Ideas die alone.
est. 2016
Brand Strategy • Creative • Content • Performance
[email protected]

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What a moment. This summer, Wild Fork went live across North America with their Summer 2026 “World Cuts” campaign and networkgray is grateful to have been the creative agency and production partner.

Most of my life’s journey has been about taking a human-centric approach, and working on this campaign exemplified that. From the initial strategy sessions with Wild Fork marketing & retail teams to the overnight shoot with our crew, every moment was defined by trust, collaboration, and a shared passion for creating something meaningful. Work that would genuinely move people and prove that food really does bring us together.

Thanks to the entire Wild Fork family for trusting us with this vision, and to our incredible crew who brought it to life.

networkgray delivered comprehensive creative production for this campaign, from strategic concept through hero film production to final asset optimization across all platforms.

Credits:
Client: @wildforkfoods
Agency: @networkgray
Executive Lead: @atifkzmi
Creative Director: @moe_cxx
Director: @_jharrison
EP: @sophiecarlin
Producer: @Corri_Plunkett
DP: @carlostigs
1st Assist: @annapdonohue
B Cam: @carsten.photography
Camera PA: @Ryanjcoburn
Gaffer: @danxwhite
Key Grip: @holdingforsound
Photographer: @alicia_shi
Set & Props: @moollyclogwell
Food Stylist: @emiliefoz
Set & Props: @yourfriendfrannn
Hero: @reymundo0

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New site for the family over at @hommefemme now live. 💻✨ We had a lot of fun bringing this one to life, fully redesigned and updated UX to make the shopping process a lot more seamless and enjoyable. Designed & Developed by @networkgray.

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Life is a beautiful journey where each person you meet can set off a domino effect that ripples not for minutes or hours but for years, even decades. We work hard so that one “yes” leads to another which leads to another. People have walked into my life and have said “yes, we’ll take a chance on you,” and that’s ultimately made all the difference. Grateful, humbled and quite frankly shocked every time I sit down and reflect on this.

As some of you may know, our agency, @networkgray, has been helping with Al-Basha's digital marketing efforts for nearly two years now. And in those two years, we also worked closely with the family to design their new location on Crooks Ave. Our recommendations were ambitious but so was their vision.

A lot of times, as creatives / agency folks, we forget that it’s not about us. It’s truly about bringing someone else’s vision to life and their vision goes well beyond these walls. I’d expect nothing less from the Palestinian family that first invested into Paterson 23+ years ago when it was next to nothing. There’s a lot left to do but I hope we succeeded here in doing exactly what we said we would.

I am beyond proud and honored to be on this journey with a team that’s moved with such humility and selflessness. It just makes moments like this that much sweeter.

@eatalbasha on Crooks opens today with the first day’s reservations already sold out, Alhamdulilah. Seating will continue to be limited for now but please hit the link in their bio and support Paterson’s Original Middle Eastern restaurant.

#albasha #albashacrooks

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