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Niamh Kelly

@niamhkellz

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LDN // @thegoatagency
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WAKE ME UP, WHEN SEPTEMBER ENDSSSSS 🖥️ Dell conference for IFA in Berlin 🍞 Yes we have a life size cut out of Paul Hollywood, and yes we compared heights with the office 🍾 Got dressed up for the GIMAs 🎬 Madi teaching our US Influence Lead how to be an influencer 🎤 Our Global VP of Growth spoke it IAB UK 🧑‍⚖️ We object! BTS in the courtroom with Betfair 📸 WPP Media took over the lifts (too much time spent looking for ourselves) ☝️ OMG they look familiar! 🕶️ Filming with Matt is never boring 🍻 Making the most of the last roof top drinks 🤳 Lift selfie of the month ☀️ NIVEA sun 🇳🇱 In Amsterdam visiting our client Rituals 🍝 Dinner in the city 🧠 Ever had a brain massage? We have! #September #OfficeLife #CorporateLife #AgencyLife #PhotoDump
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Go FAQ Yourself! 💥 Welcome to Go FAQ Yourself, where we’re answering all your burning influencer marketing questions... Today, our Global Head of Campaign Governance and Delivery (Influencer), Niamh Kelly, will be FAQ-ing YOU! FAQ: How can FMCG brands find success with influencer marketing? #FMCG #FMCGMarketing #InfluencerMarketing #MarketingInsight #MarketingTips
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Back in the city where I first fell in love with fashion… Full circle moment being in Bristol this weekend for a wedding and it hit me this is literally where I found my style, before building the petite brand was even an idea, before the 5’1” struggles turned into a business, this city is where I first properly fell for fashion. but if I’m honest, the real starting point goes back further than that - my grandmother was a dressmaker. I used to watch her for hours, pins in her mouth, making things from nothing. I didn’t clock it at the time but that’s where the actual love of clothes came from. Bristol is where I turned that into my style. she’s where it started at all. It’s wild being here now, older, taller in confidence if not in height, building something of my own. same streets, completely different me. If you’ve ever gone back to the place that shaped you - you know that feeling. tell me below 👇
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We were suited, booted, and boogied the night away! 🎷 What a fun evening celebrating all our award nominations, our win for Asahi, and all the incredible talent in the industry. Nothing will beat our very our Joe McGeehan seeing himself on the big screen (and winnng an award might I add) which may be the soul reason we felt this needed no audio…👏🏻 Thanks to @influencermarketingawards for having us! #InfluencerMarketing #GIMA2026 #AgencyLife
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pov: the receipts from our matcha marketing morning 🍵 🧾 #RaisedOnInfluence #ContentCreators #CreatorEconomy
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We came for the matcha; we stayed for the marketing tea 🍵 This week on the vlog, we’re taking you inside our Raised On Influence: Matcha Marketing Morning event, where we spill the matcha on how creators can break out of their niche and what makes a creator partnership actually work in 2026... This week: 🪜 How content creators can go beyond their niche 🔬 What brands like Henkel are really looking for in creator partnerships 🫶🏻 Why the strongest creator communities aren’t always the biggest 🤭 The power of micro creators #ContentCreators #RaisedOnInfluence #CreatorEconomy #Community #CommunityMarketing
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Raised on Influence: Matcha Marketing Morning 🍵 Yesterday, we brought together 15 incredible niche micro creators for our UK Raised on Influence event. Over matcha, brunch and some very honest conversations, we unpacked how creators can transcend their niche, build meaningful brand relationships and understand what brands are really looking for in 2026. From agency insights and a behind-the-scenes look at Henkel, to an open Q&A with absolutely no gatekeeping, the room was full of ideas, questions and conversations you won’t find anywhere else. One creator summed up exactly why we do this: “Influencing can be a lonely career, but you’ve given us a space to connect, learn and feel heard.” 🥹 And honestly? We couldn’t ask for more. A huge thank you to everyone who joined us, Henkel for partnering on the event, and to our brilliant speakers, Caoimhe Stein, Niamh Kelly, Cameron McIntyre, Elle Kelley and Chrisleen Garcia! 🧡 Extra shoutout to Emily and Molly for bringing the event to life 👏 #RaisedOnInfluence #CreatorEconomy #InfluencerMarketing #ContentCreator #CommunityMarketing
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Let us reintroduce you to... 🐐 Big news from the herd: Niamh Kelly has been appointed our new Global Head of Campaign Governance & Innovation (Influencer)! 🥳 As influencer marketing gets bigger, more global and, let's be honest, a whole lot more complex, the need for consistency, smart governance and operational excellence has never been greater. In her new role, Niamh will work closely with our global clients and markets to help raise the bar across influencer activations worldwide, driving greater quality, consistency and rigour at scale. In Niamh’s words: "Having grown alongside Goat and the influencer marketing industry since my time as an intern, I’m thrilled to step into the role of Global Head of Campaign Governance and Innovation at a time when the industry is bigger and more truly global than ever, delivering best-in-class, worldwide success for our clients." Having already played a key role in delivering standout multi-market campaigns at Goat, there’s no one better placed to help shape how we scale influencer marketing across the globe. Huge congratulations to Niamh! From intern to Global Head, what a journey. 🐐 We can't wait to see the impact you'll make in this next chapter. 🧡 #InfluencerMarketing #Leadership #InfluenceEverywhere
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Quick trip to the UK 🇬🇧
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2016 beauty trends: our lips dry, our eyelids neon, and our highlighter shining brighter than the sun... These are the products influencers made us buy in 2016 vs 2026! Inspo: @Betchesstyle #2016Makeup #2016vs2026 #InfluencerMarketing
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WE’VE BEEN SHORTLISTED!! 🪩 For the Global Influencer Marketing Awards: 🥃 Best Cultural Moment or Entertainment Activation: Cuervo 🏉 Best Influencer-Led Content Series or Franchise: Asahi 🍬 Best Consumer Goods Campaign: Mentos 🥛 Best Use of Micro, Nano or Niche Creators: Minor Figures 🌟 Rising Star of the Year: Niamh Kelly 🌍 Global Influencer Marketing Agency of the Year Congrats to everyone nominated 👏🏻 #GlobalInfluencerMarketingAwards #GIMA #InfluencerMarketing
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This week at Goat: 📺 We may or may not have ended up in a Paramount+ documentary 🌶️ We launched work for one of TikTok’s favourite noodle brands ⚽ We debated whether footballs should be square 🎤 We packed out a SXSW London roundtable despite competing with Michelle Obama 🇬🇧 UK All Hands gets an upgrade Just another quiet week, really. P.S. Do we think Jamie was named after Zoey 101? #AgencyLife #SXSW #OfficeLife #OfficeVlog #TheGoatAgency
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