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Age is just a number. Authenticity is timeless. 💫

Major congratulations to our very own Jennifer Foyle - President, Executive Creative Director - @americaneagle & @aerie, on being named to the @forbes 50 over 50 list. 

From transforming Aerie into a $2 billion powerhouse to pioneering the unretouched Aerie REAL movement more than a decade ago—and now extending that commitment into the AI era—Jen embodies what it means to lead with passion, bold conviction and heart.

Jen—thank you for continuing to inspire us all as a dreamer and visionary shaping the future of retail. You’re proof that staying true to yourself never goes out of style! ✨
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Spring you popped off
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WAIT…is this real?

12 years after launching the @aerie REAL platform, we gave it a little zhuzh. 

Back in 2014, no retouching changed the game. In 2026? The game looks…different. Feeds full of generated faces. “Perfect” bodies that give you the heebie-jeebies. Now the question is: what’s even real anymore? 

We’re evolving “real” for a new era with 100% Aerie Real, Aerie’s renewed commitment to never use AI-generated bodies or people. And who better to lead it than someone who’s been reclaiming “real” on her own terms for decades, someone no prompt could ever generate? That’s @pamelaanderson 

We connected the dots alongside Aerie and brought this promise to life by putting two worlds in contrast: a cold, uncanny, artificial void vs. the warmth and energy of a real Aerie set. 

We led the creative, scripting, casting, social, and PR with our very real, very human team of creatives. 

Our key takeaway? You can’t prompt this. Like, actually. 

Credits:
CLIENT: @aerie 
CREATIVE: @weareshadow 
CASTING: @weareshadow 
PRODUCTION: @huffmancreative 
DIRECTOR: @gemmadwarren 
DIRECTOR OF PHOTOGRAPHY: @kellyjeffrey 
PHOTOGRAPHY: @adrianmartinn 
PRODUCTION DESIGNER: @fried_zackini 
CHOREOGRAPHER: @jorgedorsinville 
STYLIST: @alikornhauser @erincrittling 
GLAM: @seijinyc @fulviafarolfi @lauredansou @loftjet 
EDITOR: @tinyendlessdots 
GFX: @badidea.nyc 
VFX: @infinite__vfx @mosemgmt 
COLOR: @shmowells @ethos_studio 
SOUND: @edgardelambre @8__represent
HERO TALENT TEAM: @donotatum @brandonthomaslee @dylanjaggerlee
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After nearly two decades with @americaneagle @Aerie and @Unsubscribed, I’m closing this incredible chapter and stepping into the next one with a full heart and endless gratitude. 💫
What a journey it’s been. I’m so proud of all we accomplished together — because it truly took a village. From launching powerful brand moments (remember the concert on the TWA tarmac?!), to 54 press previews (pre-COVID!), to countless unforgettable store events, major press wins (AE on the cover of Vogue! And my dear friend Brooke Shields and her girls in Aerie swim which had a major impact on the brand!), thousands of thoughtful partnerships, tons of photoshoots and of course, the launch of #AerieReal which changed the industry in 2014 — no retouching, just real. 
At AE, denim became a must-have. At Aerie, we helped redefine industry standards. And most recently, at Unsubscribed, we encouraged thoughtful, intentional fashion. I’ve had the privilege of helping shape brand narratives that matter — and I’ll never take that for granted.
I can’t even begin to thank everyone who’s been a part of this ride, there are soo many, but a special shoutout to my incredible internal and external loyal partners who’ve been by my side through it all:
@colltrugg (16 years!) ❤️
@symaspeaks (12 years!)❤️
@lisettesf77 + the amazing @weareshadow team (17 years!)❤️
And Jen Foyle @niffyfoyle — thank you for your belief and support over the past 30 years, at Gap and at AEO. 🙏❤️
To my family @franco_r_dicarlo @julietdicarlo @adrian.dicarlo — thank you for being my daily rock and constant inspiration. I love you more than words can say! ❤️🙏
Excited for what’s next! 🚀 #liveyourlife #aeriereal 
Ps…I wish there were 1000 slides in the carousel and that still wouldn’t be enough to capture all these incredible memories!! ❤️❤️❤️🙏🙏🙏 🦅👖💚
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