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NotMe

@notmefilms

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𝗠𝗔𝗗𝗘 𝗜𝗧 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓
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Director’s Cut for my recent work with Edita
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New Ad Alert! 🇪🇬🏋️‍♀️ Edita celebrates Egyptian determination in its latest campaign, “راعي كل ما هو مصري”, featuring weightlifting champion Sara Samir, Mohamed El Menyawy, Hania El Hammamy and Mostafa Asal bringing the spirit of supporting Egyptian talent to the screen. Creatively brought to life by Mention, with Refaat Refaat as Executive Creative Director, Shady Nagy as General Manager, Mostafa Ra’fat as Account Director, Mariam Abdelkareem as Account Executive, and a creative team featuring Seif Eldin Ahmed, Mostafa Galil, Sherif Ashraf, Seif AbdElwahab, Selhalaby, Hani Badir, and Hussein Nabil. Directed by Abdulrahman H. Nasr and produced by NotMe Films, with Peter Abuelkhier as Executive Producer, Shams El Sawaf as Producer, Younes Mohamed as Head of Production, Perry El Shinnawy as Line Producer, Salma Abozaed as Assistant Producer, Mohamed Hashem as Production Manager, Mohamed Aboelella as Director’s Producer, and Rime El Sisi as Account Director, alongside production team members Mido and Ahmed Sameh Amin. Cinematography by Moaz Abas, with Cherine Halaby on art direction, Salma Adly on styling, Mohamed Abdel Aziz as 1st AD, Mostafa Abas as 1st AC, photography by Ezz Elmasry, and sound engineering by Ziad Ezzat. Casting was handled by Aliens Casting Agency, with Moustafa Elhawary as Casting Director, while Batcave Studio and Ahmed Nader handled sound studio work and mixing, with Rafik Adly on voice-over. Post-production by PYMK Studios, with Sarah Abouzeid as Managing Director, Rawan El Khamissi as Post Producer, Abdelrahman Sameh on editing, Essam Abdel Salam on color grading, Ahmed Hani as DIT Supervisor, and Menna Mohamed as DIT.
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Check who’s lifting before offering advice. Or don’t. Challenge Mode: ON. 🥇 Second up: MohamedElmenyawy @editafoodindustries راعي كل ما هو مصري 🇪🇬 The sweet half of the game, fueling champions who carry Egypt’s name. Loula Selim kareem_shafy Nesma Sakr ymmansour @mention_mea @influencegroupmea @seiftheminime @llvllostafa @shady_nagyy @mostafa.galil @sherifashraf.11eg @seifmohamedx @elhalaby @hanibadir @husseinnabil_m @mariam__abdelkareem @notmefilms @filmedbynasr 🎬 @shamselsawaff @peterabuelkhier @moazabas @by_cherinehalaby @salmas.wardrobe YounesMohammed Mohamed Hashim @zozzeia #Edita #MohamedElmenyawy #Olympics #CreativeDirection #advertising
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Money Fellows did not need to teach people a new financial behavior. It needed to change what an old one could mean. With Circle, the familiar Game’ya becomes a bridge between generations. The creative builds on that tension, showing how the same habit can move from financial necessity to personal intention, giving saving a new role without asking people to abandon what they already know. That is what makes the positioning interesting. Money Fellows does not reject familiarity to feel more relevant. It uses familiarity to make new relevance easier to accept. #ThinkMarketing
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MoneyFellows’ new campaign takes the old idea of the savings circle and moves it away from the usual emergency-money image. It is not just for an operation, a sudden expense, or a financial situation everyone around you immediately understands. It can also be for a phone, a bag, a trip, a giant bear in the living room, or any goal that makes perfect sense to you even if the whole family needs a minute to process it. That is where the campaign finds its comedy. In one copy, a hospital visit turns into a debate about whether a Circle is just a gam’eya with a newer name, while another copy pushes the idea further with Joulz and personal goals that range from practical to proudly ridiculous. The situations are absurd, but the insight underneath them is simple: people do not only plan money when they are in trouble; they also plan it because they want something. MoneyFellows is not rejecting the traditional gam’eya. It is upgrading its role. “Circle or gam’eya” becomes less about what people call it and more about what it can now do for them. The campaign makes financial planning feel familiar, flexible, and personal, turning every goal into something you can actually structure. Written and directed by Hakeem Kamal, creative agency Wiseman Agency, produced by NotMe Films, and cinematography by Adnan Abdul Hak.
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two years in a row? 👀
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Latest for @moneyfellows - (Circle) Written and directed by: Hakeem Kamal @hakeemkamal_ DOP: Adnan Abdul Hak @dido0o____ Agency: @wisemanagencyeg Production House : @notmefilms Executive Producers: @shamselsawaff - @peterabuelkhier Creative & Operations Director: @rimeelsisi Producer: @salmaabozaed Assistant Producer: @yassinehaider__ 1st Assistant Director: @a____zayed____ 2nd Assistant Director: @nourmahgoubb 3rd Assistant Director: @salmazaatarr Art Director: @mariammekawy_ Stylist/Costume Designer: @salmaadly Head Of Production Managers: Younes Mohamed Production Managers: Mohamed Nasef Production Team: Serag Elden , Ahmed Sameh, Kamelia Medhat, Tarik Hamzawy , Mostafa Nasef Focus Puller: @ismail.anzour95 Gaffer: @jimmys.light Camera / Assist Team: HD Camera Rental Styling Team : @rodayinaa Sound Engineer: @morsico Casting Agency: @keevaagency BTS: @palestino_youssef Post House: @pymk.studios Managing Director: @sarah_abouzeid Editor: @mahmoudd_magdyy_ Colorist: @essamabdelsalamm Post Producer: @rawanelkhamissi DIT Supervisor: @ahmedd.hani8 DIT: @menna._moohmmed Online (VFX) : @genuine.pixel
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Latest for @moneyfellows - (Goals) Written and directed by: Hakeem Kamal DOP: Adnan Abdul Hak @dido0o____ Agency: @wisemanagencyeg Production House : @notmefilms Executive Producers: @shamselsawaff - @peterabuelkhier Creative & Operations Director: @rimeelsisi Producer: @salmaabozaed Assistant Producer: @yassinehaider__ 1st Assistant Director: @a____zayed____ 2nd Assistant Director: @nourmahgoubb 3rd Assistant Director: Salma Zaatar Art Director: @mariammekawy_ Stylist/Costume Designer: @salmaadly Head Of Production Managers: Younes Mohamed Production Managers: Mohamed Nasef Production Team: Serag Elden , Ahmed Sameh, Kamelia Medhat, Tarik Hamzawy , Mostafa Nasef Focus Puller: @ismail.anzour95 Gaffer: @jimmys.light Camera / Assist Team: HD Camera Rental Styling Team : @rodayinaa Sound Engineer: @morsico Casting Agency: @keevaagency BTS: @palestino_youssef Post House: @pymk.studios Managing Director: @sarah_abouzeid Editor: @mahmoudd_magdyy_ Colorist: @essamabdelsalamm Post Producer: @rawanelkhamissi DIT Supervisor: @ahmedd.hani8 DIT: @menna._moohmmed Online (VFX) : @genuine.pixel
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We Made IT Together 🎥💫
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