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nüumagoo

@nuumagoo

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welcome to the nü world.
crafted in Cape Town, South Africa
dm to shop or visit @_akjpstudio
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How to clean your fine jewellery 💫 Please note that this method could dislodge stones but is great for silver and gold ⭐️
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it’s always a good time to treat yourself 🩵 enjoy 15% off your next @projectdyad purchase online with code SISIPHO. OR come say hi at the Dyad Winter Studio Sale this Saturday 27 June, 10am–2pm at the studio ✨ either way, a win is a win!
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Birthday hike ❤️😤🙏 thank you to everyone that made the day feel special x
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Performative male outfit 😮‍💨 Outfit Breakdown: Trousers: @zaraman T-shirt: @cosstores Belt: @dukedexter Loafers: @maisonmargiela Fragrance: @lelabofragrances Rings: @nuumagoo & @justfOOls Cap: @neweracap -
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work bag details
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a stellies memory ft. mother dearest.
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What makes a brand desirable today? It’s no longer just products. It’s atmosphere, ritual, and meaning. Nuumagoo offers a compelling case study in how contemporary brands build emotional and cultural value before commercial value. Through sculptural jewellery, restrained visual language, immersive showcase nights, and participatory moments—such as sigil-like tattoo flash—the brand moves beyond adornment into something more intimate: imprint. What is being sold is not only an object, but a way of seeing, a way of belonging. In a saturated digital landscape, Nuumagoo chooses coherence over noise, intimacy over scale, and world-building over direct persuasion. The result is a brand that feels less consumed and more experienced. This is where desire becomes deeper than aesthetics.
It becomes identity. La Luna Ville Case Study Series
Dissecting brands shaping contemporary culture, design, and perception. #Nuumagoo #BrandStrategy #CreativeDirection #JewelleryDesign #ContemporaryDesign LuxuryBranding VisualCulture MarketingStrategy LaLunaVille CreativeEconomy
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Photographer @eliebenistant Styled by me Hair and makeup @neveenscello Model @clauretteee Art director @fred_benistant Photographer assistant @_viktor_verana_ @gloss_artist_management @bossmodelsa
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Simple outfit idea for spring 💆🏽‍♂️ Outfit Breakdown: Trousers: @dieselsa Shirt: @evokeamore Belt: @gant Loafers: @maisonmargiela Fragrance: @acnestudios Rings: @so.shell.jewellery & @nuumagoo Tote: @lemaire
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Photographer @eliebenistant Styled by me Hair and makeup @neveenscello Model @clauretteee Art director @fred_benistant Photographer assistant @_viktor_verana_ @gloss_artist_management @bossmodelsa
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Simple summer fit 💆🏽‍♂️ with some color Outfit Breakdown: Trousers: @cosstores T-shirt: @merzbschwanen Belt: @dukedexter Sneakers: @maisonmargiela Fragrance: @perfumerhlondon Rings: @so.shell.jewellery & @nuumagoo Tote: @lemaire
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