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Design Director @feeldco
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This is only a glimpse of my last trip to NYC. 🗽
This time last year, my immediate team at Feeld was only four people. This year there were so so many of us! 

Launching @feeldco fresh new brand was an immersive experience. 
We were immersed in the brand strategy for months, building the blocks of our visual identity, tone of voice and storytelling. 

To work on such a project and to finally see it be released into the world has been a highlight of my career. 
The road was never linear or predictable,and we still got all the way here. 

I always say I have the easiest job as in comms and PR because I believe in what we do at Feeld - I just say things as they are! It is incredibly rewarding to think that our product can be part of people’s personal growth and transformation. It’s only with curiosity and through others that we get to know ourselves better. 

Congrats team, this is really the best! 🫶🫶🫶

Photos Deonté Lee/BFA.com & personal archive 
Style by @wintagme
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Big s/o to the @feeldco team and @made_thought on this awesome rebrand. Had a lot of fun working on this for these past few months. Proud of the whole team! @ny___omi @harrybowley @juliaqwelch @juanbuscarons @pdoubleet and everyone else at Feeld who has worked tirelessly on this great rebrand effort. 🎉🎊🍾🥂
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fall 2022 - summer 2023
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🧡
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creative team hang, @pdoubleet nailed the brief 🐱🍷🦪 #croatia #catsofcroatia #dubrovnik
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back to up