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Another year, another user conference! Still amazed that this many people willingly fill a room to hear me talk about fantasy football and my cats

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What do you want to see more of in the daily vlogs?

Follow @ironcowboyjames for more!

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Last night was the @observepoint 2025 Awards Gala. Humbled to be recognized twice.  One, as the Account Executive of the Quarter - Closed 257% of quota. And Two, chosen as best representing one of our cultural beliefs; ‘Choose Optimism’ It was a pretty good night. Stoked for what 2026 will bring. Big thx to @jdjeppson @johnpestana @jlwilkscpa & @shawn.madsen.5 for believing in me And @sarahcyoga ofc

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The Rapid Exchange Track at Utah Business Forward will keep you engaged and active with more than a dozen business experts throughout the day. Enjoy five-minute speed interviews with five leaders on their big career pivots in the Rapid Insights portion.

Leaders participating in Rapid Insights include:

🗣️ Chris Baird of OptConnect
🗣️ Tunisha Brown of IMPACT-Magazine
🗣️ Silvia Castro Bennett of Suazo Business Center
🗣️ Allyse Jackson of Beehive Meals
🗣️ John Pestana of ObservePoint

Get tickets through our link in bio 🔗 We'll see you there!

Presented by @dentonsglobal

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Meet the solution providers empowering marketing leaders address their business needs.

@braze | @moengage_global | @thetradedesk | @observepoint | @rhi_emarsys

12 November 2025 | Riyadh,KSA

Final sponsorship opportunities available. Slots are closing fast, head towards the LINK IN BIO for more details.

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We celebrated after @vibemartechfest with our 'Bowling Bash' company function co-hosted with our partner @ObservePoint to socialize and enjoy the laughs with our close friends and colleagues while we engaged in some friendly bowling competition 🎳.

We're already looking forward to next year's #VMF event in #Dubai and our Bowling Bash company function!

#VibeMarketingTechFest #Marketing #Martech #BowlingBash #UAE

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We'd like to thank @vibemartechfest for organizing one of the world's world’s largest and most influential gatherings for marketing, technology, product, CRM, revenue, and CX leaders in Dubai last week!

e-CENS was pleased to team up with @ObservePoint to explore the latest technology trends, strategies, and cutting-edge tools shaping the marketing landscape and connect with innovators as we networked, exchanged insights, and redefined the future of marketing through the power of technology.

We celebrated afterwards at our 'Bowling Bash' company function co-hosted with our partner @ObservePoint to socialize and enjoy the laughs with our close friends and colleagues while we engaged in some friendly bowling competition 🎳.

We're already looking forward to next year's #VMF event in #Dubai and our Bowling Bash company function!

#VibeMarketingTechFest #Marketing #Martech #BowlingBash #UAE

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Day 5 (Stage 4): The final stage.

I’m rarely—if ever—in contention at this part of my career. I’m here for a good time.

Nobody cares if you’re ripped, 10 pounds over, rich, poor, or whatever status you think matters. When you’re out there suffering on the bike together, it becomes about so much more than watts, cleared sections, or time splits.

At almost 50, it’s about the memories, the conversations, the shared suffering. Life is about moments. Ten years from now, we won’t be talking about who took first—we’ll be talking about the laughs, the people, and the adventure.

If you’re not out living life, I challenge you to do an audit. What’s really important to you? What do you value most?

So thankful to have had such an amazing team out there on course with me, especially my teammate @erichinman. Huge thanks to @roadid and @4islandsmtb for the gift of memories in Croatia.

#4IslandsMTB #GratefulToRide #MomentsThatMatter #Teamwork #IronMindset

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I love being able to ride bikes in beautiful places with amazing people. What an incredible trip to Croatia racing @4islandsmtb and being able to ride on and experience different islands. They weren’t lying when they said it’s rocky, but made for some epic riding!

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Day 4 (Stage 3): What a gift today was!!

Do you ever wake up and wonder how you got to where you are in life? Are you fully accountable for all the good and all the bad that’s happening in your life right now?

I was so filled with gratitude today as we rode our bikes through the historic hills of Croatia. I was overwhelmed by the history of the world and everything generations before us have done to make our lives what they are today.

Grateful for family, friendships, and experience.

Oh—and the biking? Also pretty epic.

#dontsucktoday #4IslandsMTB #gratitude #cycling #racing #success

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Day 3 (Stage 2): They call today the Queen Stage—longest distance, most climbing, and it definitely earned the name.

Eric and I decided to leave the start line chill and just have a smooth day. We’re not first, we’re not last, which means we’re having fun!

The views today were absolutely epic… but those views come with a cost. And that cost is vertical gain. So glad we took it easy at the start because the last 6 miles were TOUGH.

The coolest—and most miserable—part was a 2k climb up a road built by the Romans. Probably 10x worse than the worst cobblestone you’ve ever ridden. At one point I was suffering and thought, “Well, at least I’m not pushing a wooden-wheeled cart with the king’s chest up this thing.”

My @ari.bikes was insanely good again today and handled everything perfectly.

The final descent was so rough I had to pull over once because the arm pump was so bad I wasn’t sure I could even brake.

What a great day of suffering. Thanks team!

#4IslandsMTB #queenstage #croatiatrails #aribikes #cycling #athlete

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We’re happy to announce our involvement as exhibitors at @vibemartechfest (VMF) Dubai in partnership with @observepoint

Join us as we network at one of the world’s largest and most influential marketing tech conferences with the expected turnout of:

☑️350+ marketing professionals, C-suites, decision-makers, and thought leaders
☑️ 250+ leading brands across 25+ industries
☑️40+ industry pioneers and visionaries as keynote speakers

@ecens.data and @observepoint will be offering free advice and consultations focused on improving digital customer experiences and how to simplify and scale growth marketing efforts.

Hope to see you at the Vibe Marketing Tech Fest (VMF) in Hilton Dubai Palm Jumeirah (Booth #16) on April 23–24!

#Vibe #Dubai #VibeMarketingTechFest2025 #Marketing #Martech

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