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offbeauty.kr

@offbeauty.kr

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똑똑한 소비의 시작, 오프뷰티
Off Price, On the Beauty!
⠀
⚡️ with 배민! 첫구매 혜택 OPEN !
⚡️ 홍대점 Brand Week 4주차 시작 !

POSTS STORIES REELS TAGGED

이탈리아에서의 모닝 겟레디윗미!

좋은 아이템을 차분히 많이 소개해드리고 싶었는데 아시죠..평일 출근길엔 그런거 할 시간 없고 눈 뜨기 바쁜 아침이라

여행와서 공복운동하고 조식 먹으러 가는 영상을 담아봤어요🤍🪽

영상에 나오는 썬겔과 아이링클 크림은 @offbeauty.kr 에서 저렴하게 구매했습니다!참고🙋🏻‍♀️

#오프뷰티 #grwm #fyp #스킨케어 #크림

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💌OPURIS POP-UP VISIT EVENT💌

오푸리스 팝업스토어에 방문하고,
나만의 감각으로 팝업 현장을 멋지게 촬영해 홍보해주세요 📸

오푸리스 팝업스토어의 매력을 멋지게 촬영해
인스타그램에 업로드해 주신 분들 중 선정된 분들께 선물을 드립니다!

📌참여방법 l HOW TO PARTICIPATE
1️⃣ @opuris_official 인스타그램 채널을 팔로우 해주세요
2️⃣오프뷰티 성수메가팩토리점에서 진행되는 오푸리스 팝업스토어 현장을 방문해주세요
3️⃣오푸리스 팝업스토어 현장을 나만의 스타일로 촬영해주세요
4️⃣촬영한 콘텐츠를 @opuris_official 태그하여 인스타그램에 업로드해주세요
※ @opuris_official 태그까지 완료된 콘텐츠만이 참여 인정됩니다.

📌이벤트 정보 l EVENT DETAILS
1️⃣ 이벤트 참여 기간 : 10.23 ~ 10.31 (10.31까지 업로드 된 콘텐츠에 한 해 선정)
2️⃣ 선정 발표 : 팝업스토어 종료 이후 개별 DM 안내
3️⃣ 선정 인원 및 상품 : 게시물 이미지 확인 부탁드립니다.

🚨유의사항🚨
*당첨 발표 시점 비공개 계정이거나 오푸리스 계정을 미팔로우한 계정 및 게시물을 삭제한 계정은 선정 시 제외됩니다.
*잘못된 주소지 정보 전달로 인한 경품 재발송은 불가합니다.
*개인정보 기준 중복 당첨자는 인정되지 않습니다.
*본 이벤트는 국내 거주자에 한해 참여 가능합니다.
*콘텐츠 완성도 및 이벤트 참여 기준에 따라 적합한 콘텐츠가 없을 경우, 당첨자가 선정되지 않을 수 있습니다.

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最大90%OFF!?
ここなら韓国オンライン最安値より安い📢
@offbeauty.kr
有名ブランドから日本ではまだ浸透してないブランドまで取り扱ってたよ!
中国語、日本語対応スタッフ常駐なのも嬉しい✨
めちゃくちゃお得に買えるからデイリーアイテムもここで揃っちゃった!
オリヤンや薬局行く前に絶対チェック🫰🏻
ソウル国内に30店舗以上あるからみんなも是非行ってみてね🛍️
わたしが行ったのは明洞スクエア店🏬
明洞駅6番出口から徒歩2分
#beatyoutlet#offbeauty#韓国旅行#オフビューティー#明洞

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Olive Young checked off. Where next? 👀

Seoul’s beauty shopping has a few more stops worth saving:

💙 Ready Young — bring your skincare questions
💚 Doremi — ask about skin analysis
🏛️ OWM — browse a pharmacy with a museum mindset
🛒 Medi Kingdom — explore a much bigger pharmacy
💜 Off Beauty — hunt for a deal you’ll actually use

Only have an afternoon? Pair Ready Young and Off Beauty on the same Myeongdong street.

Save this for your Seoul trip. Full guide—with locations and shopping tips—in the comments ↓

#ADropOfSeoul #SeoulBeauty #KBeautyShopping #SeoulTravel

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@offbeauty.kr 오프렌즈 1기가 추천하는 AUTUMN SKIN RESET

날씨가 추워지면서 부쩍 신경 쓰이는 피부 컨디션••
요즘은 스킨케어도 조금 더 꼼꼼하게 챙기는 중이에요!

쿨링감으로 산뜻하게 진정 케어를 도와주는 @clearix_kr 쿨 베리어 크림과 피부 장벽 케어를 고려한 @clenox_official 약국용 마이크로 스피큘 300으로 나이트 스킨케어 루틴 완성 🤍

건조해지는 계절, 피부 컨디션에 맞춰 꾸준히 관리해 보세요 🛀🏻

#offbeauty #ofriends #오프뷰티 #스킨케어루틴 #환절기피부관리

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🍂 My Autumn Skin Reset Routine 🤍

As the weather gets cooler, I like to give my skin a little extra care. My evening skincare routine is all about taking my time, layering my skincare, and creating a moment of self-care at the end of the day.

Featuring CLENOX as part of my autumn skincare routine ✨

What’s your must-have step in your skincare routine this season? 🤍

#OFFBEAUTY
#OFRIENDS
#오프뷰티
#스킨케어루틴
#CLENOX

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A little happiness.
#fyp #seoulbeauty #shopping #happybaby

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#EVENT 캣츠랩 X 오프뷰티 상륙!🐱💜

온라인에서만 만나던 캣츠랩 베스트템을
이제 오프라인에서도 직접 만나볼 수 있다냥!🎉

📍 오프뷰티 홍대 · 고척 · 명동 ·
대전 · 청량리 · 신촌 · 청주점 등

캣츠랩의 오프뷰티 입점을 기념해
특별한 댓글 이벤트를 준비했어요🎁

고양이 이모지 😺 + 가장 갖고 싶은 아쿠 키링을
댓글로 남겨주시면 추첨을 통해 총 15분께
[틴트 3종과 섀도우 2종]으로 구성된
퍼스널 컬러 맞춤 키트를 선물로 드릴게요!💜

· · ────────────── · ·

📍 참여 방법
1. 캣츠랩(@catslab_official) 팔로우
2. 해당 게시물에 😺 고양이 이모지 + 원하는 아쿠 키링 이름 댓글 남기기
3. 게시물 스토리 공유 및 리그램 시 당첨 확률 UP!

📍 이벤트 기간 : 10/21(수) ~ 10/28(수)
📍 당첨자 발표 : 10/29(목), 개별 DM 안내
📍 당첨 인원 : 총 15명
📍 당첨 혜택 : 캣츠랩 퍼스널 컬러 키트 (5종 중 택 1)

🎁5가지 키트 구성

💛 틴트냥 | 봄웜
픽싱 온 01 + 워터톡 03 + 블러 립 01 + 섀도우 02, 09

💗준비냥 | 여름쿨
픽싱 온 03 + 워터톡 02 + 블러 립 04 + 섀도우 01, 08

🤎 러닝냥 | 가을웜
픽싱 온 08 + 워터톡 07 + 블러 립 12 + 섀도우 05, 16

💜 방전냥 | 겨울쿨
픽싱 온 10 + 워터톡 06 + 블러 립 09 + 섀도우 12, 13

🤍 박스냥 | 뉴트럴
픽싱 온 05 + 워터톡 01 + 블러 립 07 + 섀도우 03, 04

· · ────────────── · ·

* 본 이벤트는 국내 거주자에 한해 참여 가능합니다.
* 비공개 계정 및 캣츠랩 공식 계정 미팔로우 계정은 당첨 대상에서 제외됩니다.
* 당첨 안내는 캣츠랩 공식 계정 DM을 통해서만 진행됩니다.

#캣츠랩 #catslab #오프뷰티 #댓글이벤트

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뷰티 시장의 경쟁 구도가 달라지고 있다🧴

소비자들이 화장품을 구매하는 장소가 점점 세분화되고 있습니다.
올리브영 중심이었던 뷰티 유통 시장에 다이소, 약국, 뷰티 아울렛, 편의점까지 새로운 플랫폼들이 존재감을 키우고 있는데요.

약국은 전문성을, 다이소는 가격 경쟁력을, 뷰티 아울렛은 할인 혜택을 앞세웁니다. 편의점은 일상 속 접근성을 무기로 뷰티 제품의 구매 접점을 넓히고 있죠.

주목할 점은 각 채널이 단순히 판매처를 늘리는 데 그치지 않는다는 것인데요. 기존 뷰티 전문 매장을 찾던 소비자와는 다른 수요를 공략하거나, 기존에 화장품을 구매하지 않던 순간까지 새로운 소비 기회로 만들고 있다는 점입니다.

결국 유통 채널의 확장은 브랜드에 새로운 기회인 동시에, 소비자의 선택을 얻기 위한 경쟁의 확장이기도 합니다.

앞으로는 얼마나 많은 곳에 입점하느냐보다, 각 채널을 찾는 소비자의 구매 동기를 얼마나 정확히 이해하고 공략하느냐가 중요해질 것입니다.

앞으로 뷰티 시장의 판도를 바꿀 유통 채널은 어디일까요?
여러분의 생각도 댓글로 남겨주세요. 💭

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수면 부족 + 새벽 3시 기상 + 풀데이트 = 피부 직격탄 맞은 날⚡️
거기에 낼 중요한 데이트까지 있어요😪

진짜 피곤함 맥스 찍은 날이라 세수하기도 지친다...
하지만 낼 피부 뒤집히는 꼴은 못 보니까 3분만에 빠르게 진정케어 들어갑니다💆🏻‍♀️

여러분만의 나이트 스킨케어 꿀템 있으먼 공유해주세요🤩

@clearix_kr @dr.melaxin_korea @novaderm_official

#offbeauty #ofriends #오프뷰티 #스킨케어루틴 #환절기피부관리

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저랑같이 환절기 나이트케어 하실 분••🌙🌃 @offbeauty.kr

요즘 지쨔 피부 너무 건조하지 않나용 ₍˘т т˘₎
그래서 기초템들에 더 신경쓰게 되는데요

오프뷰티에 이럴 때 쓰기좋은 촉촉 피부구원템들이 많더라구요ꜝ

먼저 첫번째, @vtcosmetics_official
브이티 PDRN 리들샷 100

시카리들과 식물성 피디알엔으로 피부흡수를 돕고 속부터 탄탄하게💚

오프뷰티에 다양한 브이티 제품들이 많아서 좋더라구요

두번째, @clenox_official
클레녹스 LED+EMS PRO 샷

빨간색 LED 테라피와 미세전류에 고농축 크림을 담아 촉촉하게 홈케어 가능해요

특히 오프뷰티에서 1+1 만원대니깐 오프뷰티 가면 꼭 사야하는 필수템❕

마지막으로 @dr.melaxin_korea
닥터멜락신 멜라씨이 페룰릭 코어 멀티밤

제가 좋아하는 밤 제형이라 언제든 바르기 간편하고 촉촉해서 건조한 날에는 꼭 바르는 애정템이에요✨

환절기라구 똑같이 스킨케어하지 말고 꼭꼭 더 신경써서 하기로 해요🥰🥰

———

#오프뷰티 #환절기 #피부관리 #nightroutine #추천

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🍂🤎 AUTUMN skin reset
@offbeauty.kr

건조하고 민감해지기 쉬운 가을철, 촉촉하고 건강한 피부를 위한 4단계 스킨케어 루틴 ♥

Step 1.
@novaderm_official
NOVADERM Peptide Therapy Revitalizing Booster

세안 직후 느껴지는 속당김을 바로 잡고, 무너진 유수분 밸런스와 피부 장벽을 탄탄하게 채워주기 위해 첫 단계로 선택했어요

Step 2.
@clearix_kr
clearix Cool Barrier Cream

차가운 바람과 일교차로 예민해진 피부에 깊은 수분과 영양을 공급하고 부드럽게 진정시켜 주기 위해 얹어줍니다.

Step 3.
@clenox_official
CLENOX LED + EMS synergy care

바른 제형이 겉돌지 않고 피부 깊숙이 흡수되도록 도와주어 다음 날 아침 쫀쫀한 피부 결을 만들어 주려고 사용해요.

Step 4.
@clearix_kr
Clearix Calming Barrier Sun Gel

피부의 보습을 든든하게 지켜주는 선겔로 마무리해 줍니다.

💬 Real Review
환절기엔 장벽 케어 ➔ 진정 보습 ➔ 깊은 흡수 ➔ 보습 유지 순으로 차곡차곡 레이어링해 주는 게 속건조 잡는 치트키예요 🤍

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