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Some behind the scenes and playful expressions from our identity for @oriana.nyc ✨ @jessibrattengeier @jessejohanning @thispopshitpop @suuyoungy @vividehning
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Some more images from the case study for @oriana.nyc. In addition to designing the identity for the main restaurant, we also worked on their Listening Room — a gorgeous space with immaculate vibes, where guests can book private dining and listen to vinyl from their huge collection. The type system was really put to use in the printed collateral for that space. Thanks again to the core team for this fun one @jessejohanning @jessibrattengeier @suuyoungy @thispopshitpop And of course interiors by @christianigolden and Modellus Novus Photography by @william.jess.laird
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Brand identity and brand system for @oriana.nyc , a new wood-fired restaurant on the corner of Mott and Broome by Eleven Madison alums @chefandyquinn and @cedlovesbacon.  Oriana means sunrise, or dawn, the foundation of the identity. The primary mark is a sun-moon drawn from the language of heraldry, depicting the moment golden light arrives and the moon and sun briefly share the sky. The logotype is a custom adaptation of Ferum by @thispopshitpop and @office.typing — a revival of Walter Tiemann's Mediaeval. A stacked variant was developed for vertical applications, echoing the exterior architecture. The system is deeply informed by the interiors, designed by @christianigolden. The portals in the restaurant's walls, both intimate and open, inspired the ornate frames and thresholds that act as dividers throughout the collateral. A holistic project from the ground up: strategy, identity, signage, menus, music, web. Architecture always considered. It's one we're particularly proud of, and a massive effort by our team. More case study to come 🌞 Core design team: @jessejohanning @jessibrattengeier @suuyoungy @thispopshitpop Special thanks to @catherinediff and Alley Corp, @vividehning on the design support, @kashcopy and @rebeccavandesande on the strategy and many more who made this dream project a reality. Photographs by @william.jess.laird and @evansungnyc. Interiors by @christianigolden and Modellus Novus.
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