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Each country has its advertising nuances. Both are exciting, with their share of highs and lows and pros and cons.

Yet, the contrast in creative approaches is both enlightening and thought-provoking. On many occasions, I feel like Pakistani advertising has moved on from the tried and tested, good old, maybe even ‘fun’ ways of doing advertising.

Read the complete article ‘For the Sheer Fun of It’ by Oswald Lucas // @oswaldluca on Aurora’s website.

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Labor of love… and a partnership we cherish. Presenting PSO Predators campaign which took some time in the making and some sleepless nights. Co-produced with RAM Films by Zain Faisal and Nadeem Abbas, this film was shot across 3 provinces of Pakistan.

Stimulus Team: Sami Qahar, Zain Faisal, Nadeem Abbas.

Director’s Team: Rizwan Maalik, Hafsa Chauhadry, Muneer Bhatti, Aamir Mughal, Shoaib Salman, Tayyab Iqbal and Aun, Bilal, Shahzad, Kamran Ismail, Irfan Qazi.

RGB Team: Omer Javed, Oswald Lucas, Ahmed Faruqi, Osama Kalam, Abdullah Mushtaq.

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CRAZY winds where heaters and blankets were not enough but the laughter and baatein were still warm and cozy ♥️♥️♥️. I love you guys so much! Thank you for making the effort to stay connected. It was awesome. Time for warm tea with honey before hitting the bed as I see all of us coming down with a cold now 🙈🙈. It was worth it though ♥️♥️♥️ #Love #MeetUps #GoodVibes #PositiveEnergy

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From us to them, it is really about how we raise our next generations - Since the last 15 years Indus hospital (IHHN) has been providing quality and free care, the only multi disciplinary health network of Pakistan without a cash counter in its vicinity.
It is time to teach the ones next in line to help, reach out and give to those who don’t have enough.

Lets come together as a nations and share what has been given to us with others in need and remember that our children will learn by example and follow suit.

IHHN TVC
Director: Umer Adil

DP: Muaz Iqbal
Aerial shoot : Farrukh
Gaffer: Atif
Focus: Shariq
Camera & Gear: Light Source & LCG
B roll: Iqbal M

Assistant Dir: Adeel Akbar
2nd AD: M. Aamir Qureshi

Production Controller: Matlub & Kashif
Line Producer: Ayub Tariq

Production Designer: Beenish Umer
Art Team: Sumaiya Saiyed & Lujane Pagganwala

Photography: Kohi Marri

Talent: Ashley George
Stylist: Khadijah Khan

Voice Over: Munawwar Saeed
Edit: M. Arsalan
Grade: Ahmed Ali
Sound Design & Post Production: Visual Shop

Executive Producer: Hot Water Bottle Films

Agency Credits:

RG Blue Communications
Account Director: Anusha Khan
Client Service Manager: Raied Farid
Business Manager: Namrah Saeed
Chief Creative Officer: Oswald Lucas
Exec Creative Director: Muhammad Ahmed Faruqi
Group Head Design: Muneer Bhatti
Creative Group Head: Shaun Joseph
Senior Visualizer: Saad Hussain Siddiqui

Synite Digital
Creative Director: Sidra Salman
Associate Creative Director: Ella Hussain
Senior Creative Executive: Asad Khan
Business Director: Shoaib Hasan
Senior Account Manager: Saman Farook
Account Executive: Mesam Fawad

Client Credits
Indus Hospital & Health Network:
Sahar Suleman - Marketing Manager
Afifas Batool - Head of Marketing & Communications
Mashhood Rizvi - Executive Director Communications and Resource Development

#IHHN #hotwaterbottlefilms #IndusHospitalHealthNetwork #AapAurIndusSathSath #Savinglivestogethere #zakat
#flooddonation

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Celebrating Pakistan’s 75th Anniversary.
This year RG Blue along with Zindigi highlighted the disturbing social behaviors in our society that play a major role in impacting the majority’s mental health. Let’s turn those frowns upside down, and embrace each other with positive vibes.
This year, #azadhaizindigi
@zindigi.official

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What a week it was! When you stop caring what you look like, how many hours of sleep you get, whether you are sitting up straight at a desk or slouched on a sofa. It all becomes irrelevant when you are in a safe space with your team of dreamers + warriors surrounding you preparing for the hunt and kill ahead. When you can brazenly share your thoughts knowing the space is safe enough that everyone around you understands that the choice of words may falter but the emotion, faith and resolve around it is pure and well meaning. When every single person around you is integral to the journey and they know and own that too. We make the strongest bonds. And those bonds are what gets us through this crazy thing called life. Laugh, cry, fight, tease, dream, support bravely! So excited about the journey ahead with this crazy talented and hardworking bunch! 2022-2023 is going to be even better InshAllah ♥️🙌 #Work #Love #Life #ALittleBitOfCrazy @rg_bluecommunications

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A round of positivity, good energy and good vibes all around. Sharing our wins, our work and the pride we have in the team that gets things done.
#RGBlue #WhatWeDo

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Six days of a larger-than-life production.
Ups and downs and teamwork that ensured we pushed through to an irresistible temptation. The all-new Suzuki Swift 2022.
#TemptationComesAlive #RGBlue #WhatWeDo

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🤣🤣🤣

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RG Blue is proud to launch Zindigi (powered by JS Bank)- an app to make your zindagi simple.
Ab Zindigi sey zindagi ko simple karo! #zindigi #simplekaro #rgblue #thatswhatwedo

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@get_repost @waqaralie..... Presenting you to the official poster of Pakistani first Webseries •Enaaya• 💥
Directed by: @wajahatraufofficial sir

Subscribe @erosnow website or application and watch all the episodes of #Enaaya! ⭐️ #Mehwishhayyat #Azfarrehman #Asadsiddique #rababhashim #faryalmehmood #waqarali #shaanbaig
@yaseenlakhani @anuragkashyap10 @zoieakhtar @faroutakhtar @girish.hule.casting.inc @girishhule @samirtewari @aabidshaikh @lalits1711 @apniisp @runway.pakistan @hellopakistan @okpakistan @hipinpk @divamagazinepakistan @dailypaperazzi @paperazzimagazine @gt_magazine @sundaytimes @entertainment.popcorn @buzz.entertainment @pakiumdotcom @allpakdramapage @pakserials @pakistanicinemaa @lollywood_style360 @entertainment_buzzz @dekhlotv @mangobaaz @fhmpakistan @samreensays @neelguha @aneesbazmee @iamonir @pakistani__celebrities @celebdhaba @pakistanidramacelebrities

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