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Otis Oat M!lk

@otisoatmilk

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Grown in New Zealand, made in New Zealand.

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At the start of winter, Creative Wave helped bring the It Must Be a Ritual campaign to life for @otisoatmilk

Filmed at @lakehaweastationliving , the campaign brought together the morning rituals of the outdoors and coffee.

We brought the campaign together alongside an incredible crew, with stills captured by @briwoolnough

The campaign has generated some incredible results, with 30,000+ giveaway entries, 8,000+ cartons sold.

Here are a few of our favourite shots and some behind the scenes.

Video: @oscarsear1e
Stills: @briwoolnough
Talent: @tomcaulton @villmalotta @lilsbay
Client: @otisoatmilk

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September 26 ✌️

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THIS WEEK AT SOCIAL STRIDERS 🏃‍♀️☕️

Three cities, plenty of ways to get moving.
And as always, absolutely no requirement to be fast.

Whether you’re here for the kilometres, the coffee, the hot chips, the post run drinks or just the people, there’s a spot for you 🤝

📍 Christchurch
📍 Auckland
📍 Dunedin

This week we are teaming up with @adjodunedin for another free porridge bar thanks to @harrawaysnz and @otisoatmilk followed by giveaways from @shoeclinicnewzealand 🫶🏼

Walk it, jog it, run it. Come solo or bring the crew. Just show up.

Swipe through for your city’s lineup 👀
See you out there 💛

#socialstriders #socialrunclub #runclub

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DUNEDIN, WE’RE BACK 💙🥣

Join us at ADJØ on Saturday 10th October from 8:50am for a Social Striders walk/run, followed by FREE porridge, giveaways and plenty of good vibes ☕️🏃‍♀️

And this one wouldn’t be possible without the legends behind it 🫶

A huge thank you to @otisoatmilk , @harrawaysnz , @shoeclinicnewzealand & @adjodunedin for supporting our Dunedin community and helping us put on a morning that’s all about getting people moving, meeting new faces and enjoying a good feed afterwards.

Whether you’re chasing a PB, getting back into running, walking with friends or just here for the porridge, you’re welcome. 💙

📍 ADJØ Dunedin
🗓️ Saturday 10th October
⏰ 8:50am onwards
🏃‍♀️ All paces welcome
🥣 Free porridge + giveaways

Bring your mates. We’ll bring the porridge. See you there 💙

#socialstriders #socialstridersdunedin #runclubdunedin #giveaway

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Just wrapped a pretty fun one for Otis Oat Milk

What looked like a simple giveaway was actually a custom system handling everything from receipt uploads and entry approvals to fraud checks and the winner draw.

The results:
30K+ confirmed entries
8K+ cartons purchased
$35K+ attributed revenue
22%+ landing page conversion

Most importantly, it made the whole campaign easy as for the Otis team.

Planning a giveaway? We’re releasing a special giveaway package this month. Get in touch to join the waitlist (:

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It’s almost opening week for Takapuna!!!

Here are the specials we are bringing to the Boul for our first few days, because what better way to celebrate than with good food and good humans.

Come in and celebrate with us 💚

Big thank you to our long time suppliers for making this possible 🫶🏽

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@race_tekapo shakeout 2026

Hosted by @another_running_club & @otisoatmilk

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⚡️RACE TEKAPO SHAKEOUT⚡️
FRIDAY 18th SEP 5:00PM
MEET AT THE RACE VILLAGE

All welcome. Just turn up.
Come for a run, or just come for a brew & a yarn.

For all runners, supporters or anyone who’s keen for a shakeout run, we will be running around the lake front for a total of 4km (out & back format to suit those who want to run a shorter distance). Afterwards it’s chance to have some banter, share some stories and embrace the night before atmosphere together.

We will have some oat hot chocolates, and spiced chai lattes by @otisoatmilk available, along with some spot prizes to giveaway for those who took part.

Hosted by @another_running_club & race ambassador @jaredvanvianen

See you there.

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Slow mornings w me & my homemade Mont Blanc.
1. Beautiful day for a walk

2. Attempted my own Mont Blanc (iced oat honey latte w/ orange juice lol)

3. Grabbed a coffee from @parkhyattauckland cafe

essentials…

my gorgeous doorstep.

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ニュージーランドで育ったオーツが、
日本のカフェで一杯のラテになる。

その一杯の向こうには、
育てる人、つくる人、淹れる人、
そして楽しむ人がいる。

違う場所。
違う物語。

でも、一杯のOtisでつながっている。

Grown here.
Poured there.
Shared everywhere.

ニュージーランドから、日本へ。
そして、世界へ。🌱☕️🌏

From New Zealand oat fields to café counters across Japan, Otis has made a few friends along the way. 🌱☕️

Growers, makers, baristas, and everyone enjoying their favourite cup.

Different places. Different stories. But together, we’re growing the Otis family.

Grown here. Poured there. Shared everywhere.

From New Zealand to Japan — and everywhere Otis brings people together. 🤍

#otisoatmilk #oatmilk #ニュージーランド #オーツミルク #人とのつながり

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here’s to us, aotearoa.
two morning rituals that meet on the first sip, shot over two days at Lake Hāwea Station.

@otisoatmilk x @creativewave.nz

stills @briwoolnough

location @lakehaweastationliving

thanks team, epic shoot.

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The V60 Champs are back and bigger than ever!

Seven events. Four countries. One global celebration of brewing.

This year, the V60 Championship is heading across Australia, New Zealand, Singapore and the UK, bringing together brewers to put their pour-over skills to the test.

With a mystery Allpress micro-lot in play and a trip to Japan up for grabs, it all comes down to what you can do with a V60.

Think you’ve got the perfect pour?

Hit the link in bio for dates, locations and all the details.

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