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Otto Resource c/o Adam Barnard

@ottoresource

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Open Tools for Technical Observation
Digital design archive and radical research facility
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“Flags” Adaptable pillars with a folder esque attachment and garment mounts. Completed for @ottoresource and @grocerycopenhagen Function Complex II last August. Only took me 10 months to post the final result….but couldn’t have enjoyed the project more. A massive thanks for the trust @adammarkbarnard @gabysees Perfect photos by @n.vig.c
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The gallery above is a recap of the visual explorations published throughout the month of February, and aims to frame rebellion not as spectacle, but as a generative framework across garments, graphics, and sound. From Rammellzee’s weaponized letterforms and Christopher Wool’s destabilized painterly surfaces, to Bob Thompson’s rejection of allegorical expectation and Underground Resistance’s militant minimalism, they collectively demonstrate how visual languages have evolved through distortion, appropriation, and circulation. • #ottoresource #ottoresourcevisualessay #ottoresourcepurplelabel #visualresearch #designreferences
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“Flags” model 2025, adaptable scenography for function complex II with @ottoresource @grocerycopenhagen @gabysees
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”Resonanz” deals with the search for meaning. In a world of constant acceleration, it describes the longing for a world that responds. A film by @maximilian_semlinger and @philippleeheidrich for the @ottoresource Purple Label Creative Direction and Product Development Adam Mark Barnard @adammarkbarnard Dye and Treatment Lead Giovanni Bruno @gio_3runo Project Management and Support Henry Vieler @henryvieler Casting Support Maria Defant @mariadfnt Cast Joan Azrael @joanazrael Andris Braeuer @andybraeuer Wolfgang Defant @wolfi_defant Sven Durst @sven_durst Kwane Loebach @kwame_loebach Saron Negasi @saronzekarias Jon Mundhenk @jonno911 Hannah Rettl @ha.n._.n.ah Jana Vanek @janamvnk Julian Weigl @juli_weigl Music Tutu Ta @tutu___ta ”The Shrine“ Title Graphics and Typeface @nayangrafquartier.projects & @zeittype Special Thanks Flora Cadzow Philipp Maiburg Dustin Müller Yannick Müller @ynnckmllr Ciao Wang @superme08
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Visualizing the passage of time through dye for @carharttwip and @illstudio last year. • #ottoresource #ottoresourcepurplelabel #carharttwip #illstudio #tatemodern
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Commemorative “Praxis” T-shirt, designed in collaboration with @adammarkbarnard for the occasion of Function Complex II. Set in @abcdinamo’s Gravity SemiCondensed.
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As part of our inaugural ready-to-wear collection, “cAsual busineSS”, we proudly collaborated with the @ottoresource Purple Label on two limited-edition pieces. Building on Otto Resource’s interpretive approach, we recalibrated the Mekaniker Jacket and Staff Shirt—renamed the Kontor Shirt for this collection—through new materials and conceptual cues that quietly bolster the broader “cAsual busineSS” narrative. Marking the eighth official Purple Label release, the capsule leans into a shared fascination with British heritage, sport, and casual culture, and seeks to balance refinement and everyday utility. The Mekaniker Jacket is rendered in a durable, polyurethane-coated cotton and features a slim, track-top–inspired fit, full-zip stand collar, and expandable hand pockets, with unique dart placements throughout. The Kontor Shirt returns after its “Function Complex” debut in a baby-blue and grey farmer’s check, helping underline the aesthetic language central to our buying program and retail identity. The Grocery x Otto Resource Purple Label Mekaniker Jacket and Kontor Shirt are now available exclusively online at grocerycopenhagen.com and in-store: Elmegade 21, 2200 Copenhagen N
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07.25 - 12.25 in sum 1st 📸 @miybloom 🙌
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The Grocery and Otto Resource Purple Label for Diemme capsule is now available again through a very limited restock. Featuring the bold Collalto Hiking Boots in vivid red and the sleek Movida ’92 Sneakers, the release foregrounds research-driven design and a nuanced engagement with (sub)cultural references, exemplifying Otto Resource and Grocery’s ongoing exploration of physical, conceptually informed products. Available online at grocerycopenhagen.com, diemme.com, and in-store at Grocery, Elmegade 21, Copenhagen, Denmark
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As part of our first-ever ready-to-wear collection, “cAsual busineSS”, we’re proud to present a collaboration with Otto Resource Purple Label on two special pieces.⁠ ⁠ Our aim wasn’t just to expand the collection, but to draw on Otto Resource’s interpretive approach—one that doesn’t seek to reinvent an established design language so much as quietly recalibrate it through new textiles, treatments, and contextual cues. For this capsule, we also leaned into their long-standing fascination with British heritage, sport and casual culture, exploring how those influences could be reframed through the lens of Grocery.⁠ ⁠ Marking the eighth official Purple Label release, Otto Resource revisited the Mekaniker Jacket and Staff Shirt—both first revealed at this year’s Function Complex exhibition. The Mekaniker Jacket is rendered in polyurethane-coated cotton and features hallmarks of British heritage and casualwear: a slim, track-top–inspired fit and full-zip stand collar meet large expandable hand pockets, and unique dart placements. These details subtly link it to the broader “cAsual busineSS” line, where refinement and everyday utility share equal footing.⁠ ⁠ The Staff Shirt—renamed the Kontor Shirt for this collection—returns after its debut in bright yellow, now in a baby-blue and gray farmer’s check. The textile nods to the heritage, slubby references central to Grocery’s buying program and retail identity. Two oversized chest pockets reference surplus military garments and “old sport” utility, while quietly tipping a hat to Katharine Hamnett’s iconic cut-and-sew work.⁠ ⁠ What makes this collaboration compelling is its embrace of the “ordinary.” Each silhouette rewards closer observation, reflecting Otto Resource’s ongoing commitment to reinterpret familiar forms in fresh, unexpected ways—with a wink that says, “Yes, it’s been done before—but here’s your chance to live it again.”⁠ ⁠ The Grocery x Otto Resource Purple Label Mekaniker Jacket and Kontor Shirt are now exclusively online at grocerycopenhagen.com and in-store:⁠ Elmegade 21, 2200 Copenhagen N
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#advancedjacketresearch Last night, @Carharttwip invited to the @Tate Modern to celebrate 50 years of their iconic Active Jacket. Half a century is a long time for any garment to stay relevant, especially one designed for work. Most pieces fade or get reimagined until they barely resemble what they once were. The Active Jacket didn’t. It stayed constant, solid, quietly evolving with the people who wore it. The exhibition, Sedimental Works, created by @carharttwip and @IllStudio , explored this endurance in a beautiful, almost geological way. Rather than nostalgia, it felt like an excavation of culture. Layers of history, labor, protest, and style compacted into one form. Walking through the space, it was clear that the show wasn’t about fashion in the usual sense. It was about how an object, made for function, can absorb meaning over time. Inside Tate Modern, the atmosphere was calm and reflective. Columns of material and light rose like time markers, tracing the jacket’s journey from Detroit to Berlin, from worksite to dance floor, from protest to runway. What started as a piece of workwear has turned into a symbol of identity and resilience. The jacket’s design hasn’t changed much, but the lives it’s lived through have. @carharttwip also released a book that looks back on those fifty years, and it feels just as considered as the exhibition. It reminds you that durability isn’t only about how long fabric lasts, but about how meaning accumulates through wear. Each jacket tells its own story through every mark and fade. I’ve always admired @carharttwip for continuing to refine workwear without losing its essence. Their technical developments feel purposeful, never performative. The Active Jacket, in particular, has always stood out to me as a kind of quiet perfection. Something that doesn’t need to announce itself, yet becomes more significant with time. This anniversary felt less like a celebration of the past and more like a meditation on continuity. How one simple piece of clothing can become part of who we are, and keep moving with us, decade after decade. 📸 @alker
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@ottoresource is proud to have led the design and production of @grocerycopenhagen’s first-ever ready-to-wear collection, “cAsual busineSS”. Together with long-time partner and friend @francescomoggi, we set out to create a collection that reflected Grocery’s trademark wit—equal parts cheeky, ironic, and casually irreverent. If you know the team, you know nothing is ever too serious. The name itself was actually born en route to a restaurant in Milan with a “business casual” dress code. The absurdity of this in relation to us made us burst out laughing—looking around the car and realizing that what we were all wearing, far more casual than business, perfectly embodied what the collection needed to be. In that spirit, the clothes are anything but boring. Despite their deeply referential nature, the collection avoids plain colors and predictable cuts—reframing what an “in-house” collection from a multi-brand store can be. The result? Vibrant, daring pieces that actively challenge the aesthetic tropes Scandinavia is often reduced to. And while “reinterpreting tradition” has become a tired phrase in fashion press kits, here it genuinely applies. Archival mechanics’ uniforms are refined into sporty silhouettes and knitted polos nod to Denmark’s naval past, all held together with a functional, energetic undertone. The color palette deserves its own mention too. Carefully chosen to recast familiar shapes with a playful perspective, it gave us the chance to revive the kinds of products that have stayed in our memory after years spent studying collections, visiting showrooms, and handling garments up close. Whether it’s the whimsical spirit you’ll notice when worn, or the bright tones that make you stop scrolling for a brief moment, that spark of excitement is what defines this collection. Not “new”—because really, what is new anymore?—but exciting. And exciting, we can certainly do! Thank you @n.vig.c, @lukassikjaer, and @jacob.warming for your unwavering trust, and for always being the first to believe in the ability of Otto Resource. “cAsual busineSS” launches tomorrow, October 1, 2025, in-store at Grocery: Elmegade 21, 2200 Copenhagen N
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