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The international all-paddlesports magazine (sea kayaking, canoeing, rec boating, kayak fishing, lake touring)👇🏻

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From recreational tourism to regular paddling: how do we bridge the gap?

A recent study conducted by the French Canoe and Kayak Federation (@ff_canoekayak) among tourism professionals estimates that nearly 3 million people in France paddle on an occasional basis. Across Europe, that potential audience probably exceeds 15 million people. Yet this huge exposure to paddle sports still converts into relatively few regular independent paddlers or club members. Why is that?

During this conference at The Paddle Sport Show, federations, brands, tourism professionals and specialist media shared their perspectives and explored how this huge pool of occasional participants could become the next generation of regular paddlers.

Watch the replay on Kayak Session TV on YouTube. Though the conference is in French, you can watch it with automatic subtitles in any language 👉 link in bio

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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Community as a cornerstone of our sports and our market!

Attracting new paddlers is one challenge. Giving them a reason to stay is another. At a time when sporting habits are becoming increasingly individualized, community may be one of the most powerful tools we have for retaining participants.

Drawing in particular on the experiences of @_rallycrew_ and Canua, this conversation at the 2026 Paddle Sport Show explored how community can become a genuine driver of long-term participation—and ultimately of a stronger paddle sports market.

Watch the replay on Kayak Session TV on YouTube 👉 link in bio

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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W tym roku odwiedziliśmy międzynarodowe targi sportów wioślarskich The Paddle Sports Show w Strasburgu.
Pojechaliśmy tam, bo uwielbiamy kajaki, bo lubimy wiedzieć co się dzieje w branży, bo chcieliśmy spotkać się ze znajomymi i nawiązać nowe znajomości.

Impreza była świetna. Doświadczenie bardzo ciekawe.
Było nam mega miło być wśród niewielu obecnych na targach polskich firm. Choć z drugiej strony... Polaków tam trochę było:

@kanokajaki - największy w Polsce sklep kajakowy
@wigkayakscom - polski producent świetnych kajaków morskich
@rospuda.pl - wypożyczalnia kajaków w Raczkach
@cariboukayaks - polski producent kajaków 2, 3 i od niedawna także 1 osobowych
@bartoszczauderna - znany na całym świecie, utytułowany polski kajakarz górski
@jackson.kayak.europe - produkowane w Polsce kajaki górskie znanej amerykańskiej marki
@stormmride - fartuchy kajakowe (na kajakach Caribou)
Widzieliśmy też - na jednym ze stoisk - kajak @aquariuskayaks

Cieszyliśmy się ze spotkań z producentami zagranicznymi, od których pochodzi nasz sprzęt:
@palmequipment - korzystamy z ich kamizelek, fartuchów i wielu akcesoriów oraz ubrań
@aquabound - mamy od nich świetne wiosła
@perceptionkayak @wavesportkayaks @mypelican - mamy kajaki ich produkcji

#thepaddlesportsshow #lubelskiekajaki

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Making the next generation a priority!

During this conference at the 2026 Paddle Sports Show, Paul Robertson (@palmequipment), Pete Astle (@peakpaddlesports), Jutta Kaiser (@paddlepeople_official), Bartosz Czauderna (@jackson.kayak.europe), and Mira Kodada (@joykayaks) explore the initiatives that can bring a new generation onto the water and, crucially, keep them paddling.

Watch the replay on Kayak Session TV on YouTube 👉 link in bio

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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Una mattinata passata in SUP, suonando la campana tibetana, con un buon caffè sulla tavola e un'alba pazzesca!

#darksidesup
#yogadaily
#campanatibetana
#tibetansingingbowl
#coffeesup

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Can events take our sport to the next level?

The Paddle Sport Show was also a chance to host a series of conferences covering a wide range of topics around paddlesports.

In this session, Lily Simonffy, Sandra de Ugarte, Ben Campbell, Anna Bruno, Mira Kodada and Joel Doux discuss how to create events that not only attract new paddlers, but also encourage them to stay involved.

Watch the replay on Kayak Session TV on YouTube 👉 link in bio

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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There was just so much to discover at the Paddle Sports Show in Strasbourg last week!

Check out all our INSIDE videos to follow @bruyess and @lucien_schbr as they explore everything new and trendy for the upcoming season 👉 Paddler Guide TV on YouTube

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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Paddle Sports Show 2026

@cariboukayaks @kayakzonepl

Photo: @erika_jaand

#cariboukayaks #thepaddlesportshow #P2S2026 #kayaksession #paddleguide

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WRAPPED: Paddle Sports Show 2026

We hope you had a great time! You can find videos about all of our exhibitors on the Kayak Session, Paddle World, Paddler Guide and Paddle Sports Show websites.

Huge thank you to everyone who came to share our beautiful sports this year 🙏

#P2S2026 #kayaksession #paddleworld #paddlerguide thepaddlesportshow

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2027 INFLATABLE PRODUCT OF THE YEAR: @nrsweb - Blayzr Packraft

Awarded yesterday at the Paddle Sports Show in Strasbourg. Check out the product description on PaddlerGuideTV on YouTube!

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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2027 WHITEWATER PRODUCT OF THE YEAR: @dragorossikayaks - Naga

Awarded yesterday at the Paddle Sports Show in Strasbourg. Check out the product description on PaddlerGuideTV on YouTube!

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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2027 DEALER BUZZ AWARD: @spade_kayaks - Shakti

Awarded yesterday at the Paddle Sports Show in Strasbourg. Check out the product description on PaddlerGuideTV on YouTube!

#P2S2026 #kayaksession #paddleworld #paddlerguide #thepaddlesportshow

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