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Pao Bassol

@paobassol

12.9K
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Brand Storyteller
Conceptual Illustrator
Packaging Designer
📧 [email protected]
👤 @paubassol
POSTS STORIES REELS TAGGED
Lulanest 🐧 A children’s brand where the promise is the design brief. Warm, safe, toxin-free, and emotionally close: that’s what Lulanest says it stands for, and @paobassol’s identity is built to carry it. What works: a clear, honest positioning gives the design something real to express, which is rarer in baby branding than it should be. What to look for: how the softness holds up across packaging and small formats without drifting into generic pastel territory. Which part of the brand would you want to see first? Brand identity: @paobassol for Lulanest #BrandIdentity #BabyBrand #Branding
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A visual universe designed for @milodomek_ by @paobassol #bountyhuntersarchive #graphicdesign #illustration #branding #graphicdesigncommunity
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Spotted ➝ ⁠Brand identity for KILMALCOM by @paobassol - #posterdesign #posters #dailyposter #inspiration #graphicdesign #visualcommunication #typeposter #printisntdead #posterday #graphic #type #posteraday #graphicdesign #illustrator #goodtype #printdesigns #design #printdesign #postereverday
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Kilmalcom by @paobassol A mini brand for fine goods, curious finds, and everyday things worth keeping. The identity plays two personalities against each other, a tall, hand-inked display wordmark stamped inside a raw geometric badge (complete with "TRD" and "MKT" bookends, like a vintage trade stamp), paired with a soft, looping script logotype for business cards and quieter touchpoints. That contrast - architectural block lettering next to a flowing signature-style mark gives the brand range: bold enough for apparel, refined enough for stationery, without ever feeling like two different companies. The dusty blue-grey and warm rust color palette, plus uncoated card stock and Home & Kitchen category tags, root the whole system in something tactile and considered exactly the "everyday things worth keeping" positioning it's going for. Designer: @paobassol #BrandIdentity #Wordmark #Illustration #Branding #LogoDesign #Typography
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What if every walk felt a little more joyful? 🐕✨ Peppy Step turns the personality and energy of dogs into a playful identity, combining hand-drawn typography, bright colours and friendly graphics for a walking app made to get you moving. Studio/Designer: @paobassol
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Good information changes everything. That is a big claim. The brand had to live up to it. 🤍 Jochi is a platform helping ABA professionals compare salaries, explore opportunities and make better career decisions. Real decisions. The kind that affect people’s livelihoods. @paobassol approached the branding with exactly that weight in mind. When the product promise is clarity and trust, the identity cannot afford visual noise or clever misdirection. Every decision has to earn its place. The typography, the mark, the colour — all of it working toward the same thing. A brand that feels trustworthy before a single word is read. That is harder to design than it sounds. And more important than it gets credit for. Utility or personality which matters more when designing for a professional platform? 👇 Logo & Identity: @paobassol for Jochi #LogoDesign #TypeDesign #Wordmark #VisualIdentity #MarkMaking
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KILMALCOM a mini brand for fine goods, curious finds & everyday things worth keeping. by @paobassol
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Steps, sniffs, repeat: an app identity built around a dog named Stevie Peppy Step is a playful dog-walking app built around a simple idea: make every walk feel more joyful. Designed by @paobassol , the brand identity takes its cues from Stevie, the brand’s own dog, translating her warmth and personality into a visual language that’s friendly, energetic and distinctly canine without ever tipping into the literal. At the centre of the system sits a hand-drawn wordmark that carries all of that character in a single gesture, paired with a bright, tactile palette, playful illustration and simple graphic elements that extend from app screens to collars, totes and stickers. The result is a cheerful, wearable identity that gives Peppy Step real personality and makes the everyday ritual of walking the dog feel a little more fun.
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Another project spotlight from @paobassol for Indexing Co. The invisible infrastructure powering on-chain payments. Animated in Arqé using 3D motion template. Full project at @paobassol 

 Create these animations at: arqe.ai
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Another project spotlight from @paobassol  for Indexing Co. The invisible infrastructure powering on-chain payments. Animated in Arqé using 3D, Flicker, Deck, Orbit and Spin motion templates. Full project at @paobassol 

 Create these animations at: arqe.ai
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A beautiful project from @paobassol for T. Keys. Making buying, selling, and renting feel simpler, friendlier, and easier to navigate. Animated in Arqé using Carousel and Flip motion templates. Full project at @paobassol Create these animations at: arqe.ai
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From sketch to system. A rebrand built for better decisions. ✨🤍 @paobassol gave Jochi a fluid script identity that carries the warmth and confidence a career platform needs, starting with a pencil sketch and building outward from there. ✨ Brand Identity & Logo Design: @paobassol for Jochi #VisualIdentity #BrandingDesign #LogoDesign #TypeDesign #CreativeDirection
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