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PARHELA

@parhela

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Made in London
Luxury with a Conscience ๐ŸŒ
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Getting up close & personal with @parhela as winter is coming โ„๏ธ PARHELA pieces available in store!
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Out and about #LFW @londonfashionweek @britishfashioncouncil
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๐Ÿค+๐Ÿ
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๐™ธ๐š—๐šœ๐š™๐š’๐š›๐šŠ๐š๐š’๐š˜๐š— ๐Ÿถ๐Ÿถ๐Ÿถ๐Ÿน \\ ๐€๐ฅ๐š๐ฉ๐ฉ๐ฎ๐ณ๐ก๐š ๐๐š๐œ๐ค๐ฐ๐š๐ญ๐ž๐ซ๐ฌ, ๐Š๐ž๐ซ๐š๐ฅ๐š, ๐ˆ๐ง๐๐ข๐š Onboard a local houseboat navigating the Alappuzha backwaters (2012), Kerala. ๐™ป๐™ด๐š‚๐š‚ ๐™ธ๐š‚ ๐š†๐™พ๐š๐™ฝยฎ | #PARHELA
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๐š‚๐š™๐š’๐šŒ๐šŽ ๐šž๐š™ ๐šข๐š˜๐šž๐š› ๐š ๐šŠ๐š›๐š๐š›๐š˜๐š‹๐šŽ \\ ๐“๐ก๐ž ๐‘๐ž๐œ๐ข๐ฉ๐ž First step is to source the perfect blend of ingredients. These include the finest fabrics from mills in ๐—œ๐˜๐—ฎ๐—น๐˜†, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป and ๐—ฃ๐—ผ๐—ฟ๐˜๐˜‚๐—ด๐—ฎ๐—น. Then we add our high quality trims to compliment our in house custom designed hardware. We then combine all these crucial elements at our ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ป based ๐— ๐—ฎ๐—ป๐˜‚๐—ณ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ผ to ensure the quality and durability of our products. Our garments are crafted to elevate your style and leave you craving for more. ๐™ป๐™ด๐š‚๐š‚ ๐™ธ๐š‚ ๐š†๐™พ๐š๐™ฝยฎ #PARHELA
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๐™ธ๐š—๐šœ๐š™๐š’๐š›๐šŠ๐š๐š’๐š˜๐š— ๐Ÿถ๐Ÿถ๐Ÿถ๐Ÿท \\ ๐Œ๐š๐ซ๐ซ๐š๐ค๐ž๐œ๐ก, ๐Œ๐จ๐ซ๐จ๐œ๐œ๐จ (๐Ÿ๐Ÿ–.๐Ÿ๐Ÿ.๐Ÿ๐Ÿ) Taken in a historic Riad built in the late 19th century in the old town of Marrakech. This particular Riad was recently renovated to uphold traditional standards and is filled with inspiring colours and textures. ๐™ป๐™ด๐š‚๐š‚ ๐™ธ๐š‚ ๐š†๐™พ๐š๐™ฝยฎ #PARHELA
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๐™ธ๐š—๐šœ๐š™๐š’๐š›๐šŠ๐š๐š’๐š˜๐š— ๐Ÿถ๐Ÿถ๐Ÿถ๐Ÿธ \\ ๐„๐ฅ๐ž๐ฉ๐ก๐š๐ง๐ญ ๐‘๐จ๐œ๐ค, ๐€๐ฅ ๐”๐ฅ๐š, ๐Š๐’๐€ Also known as Jabal Alfil this monolith red sandstone structure has been shaped by natural erosive forces over millions of years. ๐™ป๐™ด๐š‚๐š‚ ๐™ธ๐š‚ ๐š†๐™พ๐š๐™ฝยฎ #PARHELA #SaudiArabia #SandStone #RedRock #InspirationOfTheDay
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๐™ฟ๐™ฐ๐™ป๐™พ ๐š‚๐™ฐ๐™ฝ๐šƒ๐™พโ  โ  Bursera graveolens aka Palo Santo \ Holy Wood \ Holy Stick. A wild tree native from the Yucataฬn Peninsula to Peru and Venezuela.โ  โ  For centuries, Palo Santo has been burned for spiritual purifying and energy cleansing. Stemmed from Incan spiritual ceremonies, the ritual involves burning Palo Santo wood to alleviate stress, reset energy, clear negativity and restore tranquillity.โ  โ  Our Palo Santo is ethically sourced from Peru.โ  ๐š„๐™ฝ๐š…๐™ด๐™ธ๐™ป๐™ธ๐™ฝ๐™ถ ๐š‚๐™พ๐™พ๐™ฝ #PARHELA
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๐๐ฎ๐ซ๐ฏ๐ž๐ฒ๐จ๐ซ๐ฌ ๐จ๐Ÿ ๐‚๐จ๐ง๐ฌ๐œ๐ข๐จ๐ฎ๐ฌ ๐‚๐ก๐ข๐ฅ๐ฅ๐ฐ๐ž๐š๐ซ.โ  PARHELAยฎ is the new multidisciplinary luxury label that blurs the line between original '๐œ๐ก๐ข๐ฅ๐ฅ-๐ฐ๐ž๐š๐ซ' and luxury fashion staples. โ  Fuelled by a distinctive sartorial approach to fabric curation and transparent eco-responsibility, we are here for the kindred spirits seeking a new equilibrium with an introspective lifestyle and a long-term vision of fashion. โ  โ  ๐…๐š๐ฌ๐ญ ๐Ÿ๐š๐ฌ๐ก๐ข๐จ๐ง ๐๐ž๐ฆ๐ž๐ฌ๐ข๐ฌโ  We produce pieces at a slow pace, side-stepping the traditional overwhelming fashion calendar and challenging the buy-it-all thinking of modern consumerism. Simply put, we craft sartorial, wholesome and understated pieces to live chill + explore + laugh + work and simply be 'in'.โ  โ  Enter the Silent Chillwear Era.โ  ๐™ป๐™ด๐š‚๐š‚ ๐™ธ๐š‚ ๐š†๐™พ๐š๐™ฝโ  โ  โ  โ€ข Framed by โ€” @luciaomcโ  โ€ข Made on Earth โ€” Acacia Tree, 2013, Molatedi Gate, South Africa ๏ฟฝ
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