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Pat Hoffman

@pat.hoffman

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📍 Canmore, Alberta Canada
Working for @sherpascinema
Watch The Mighty Quay now on YouTube ⬇️

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Starting a business is not always easy. There are days when you question every decision, every email and every leap. But as soon as we reconnect with our community, we’re reminded exactly why we started this business, what we love, and the legacy we’re trying to leave behind.

A huge shoutout to the entire crew at The North Face Off-Trail Challenge for an incredible day! #cleanenergy #flomoto #werundifferent #flomotoarmy #cleanenergydrink

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Shoutout to @samuel.dickie & @nic.abma & @thenorthface_trail for the BEST Saturday morning event. I was riding the high all day because I had so much fun 🤪

Day consisted of 4 legs starting and ending from the tents where UTMB live stream was playing (obviously). The 24k went by so fast thanks to our fun crew, and BONUS we all walked away with matching shoes!!!

Another successful Saturday of elevation and long kms in the mountains 🫶

Also am I the only one who struggles getting into my run belt??

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A little behind the scenes from a busy summer at Sherpas.

The crew has been putting in the work on a few projects we’re excited to share. For now, a glimpse at what’s been happening behind the camera. More soon.

Photos by @joshsegeleski

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Here’s to more runs with rad shoes, rad beer and even radder people ❤️❤️❤️ #run #shoey #0%beer #banff #gravelshoes @pat.hoffman 🎥🎥

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Trending audio ❌ heavy breathing ✅

A crisp high 5 to anyone who can guess my avg heart rate just by hearing me breathe 🙌

PS im obsessed with the new @buffofficial socks

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Just some things over the last 3 months that have made me smile

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We couldn’t have drawn this one up any better.

Thank you to everyone who came out for In Bloom. The energy was unreal and it’s all because of you. Big thank you to Salomon for the support and the shoes. We love this community more than we can say. Until next time 🌼

Video by @pat.hoffman

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Meet Collective Creator, Pat Hoffman 🎿
From snowboard roots to switching it up on skis, Pat’s all about trying something new.

He runs home laps at Lake Louise, charges deep days at Revelstoke, and has his eyes set on Jackson Hole. Old-school vibes in his headphones, chocolate in every pocket, and a “Hell yeah buddy!” when it’s firing. “Put the damn skis on, and go like hell.” Safe to say, he does.

We're stoked to have @Pat.Hoffman as a creator in our collective. 🤝

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Long runs are much better when dogs are present 🙂‍↕️

Getting lucky the past few weeks with glorious weather (even though the trail conditions have been v questionable). SPRING IS SO CLOSE I CAN ALMOST TASTE IT!!!! 🌷

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WHAT A DAY ☀️❄️
Today was easily my fav ski day of the year - vibes were high, snow was fresh, and crew was fantabulous 💅

Legs are tired and heart is full!!!!! How did we get so lucky that this is our life!!!!!

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The Mighty Quay is officially live on YouTube!

We’re incredibly proud to finally share this film. A story 100 years in the making. What began as a celebration of a mountain became something much bigger: a film about the beginnings of skiing in the Canadian Rockies, and the people who have shaped Mount Norquay from generation to generation.

In association with @travelalberta
In co-production with @mtnorquay

🎿 Watch The Mighty Quay now
🔗 Link available in @sherpascinema & @mtnorquay bios

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The Mighty Quay: A Century Carved in Snow
Coming soon to YouTube.

For a century, snow has fallen the same way on these slopes and yet nothing has stayed the same.

This is where skiing found its footing in the Canadian Rockies. Where pioneers climbed with wooden skis, ski jumpers flew, racers charged, snowboarders reshaped the mountain, and generations learned their first turns.

The backyard of Banff.
The family hill.
The proving ground.

The Mighty Quay is a story of 100 years, of the people who shaped this mountain, and the stories passed down from boot to boot, season to season. For most locals, Norquay isn’t just a ski resort, it’s part of who they are.

A look back at a century of skiing, and forward to bold ideas and a future that will inspire the next generation for the next 100 years.

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