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Patricia Choux

@patriciachoux.perfumer

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NOSE. Inspired by childhood in Burgundy and travels across the world | Crafting scents with vanilla, jasmine, and wonder.

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@dana.anecdotes and I grew up in this industry together. Twenty years of the same rooms, the same hard lessons, and early AM phone calls that start with “I have an idea.”

She’s built beauty brands for other people that whole time. One of them was @beingfrenshe now past $250M in sales, which I had the pleasure of working on with her.

Now she’s the founder. @anecdotesbyartists launched @sephora in September, and she threw out the fragrance brief. No benchmarks, no olfactive targets. She gave each perfumer one question: what have you always wanted to make, and why?

I spent a decade on the fragrance house side. Freedom like that almost never made it to market. Briefs follow what consumers already like. Dana can break the rules because she spent twenty years writing them.

The full conversation is on Time to Glow Up.

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You’re nosey, we like that👃 Swipe to learn something new!

#sephorabrand #gourmand #vanillaperfume

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From mystery anecdote number 2, to a full bottle in my collection. 🥹

I smelled The Villainelle before I knew the name, notes, perfumer, or even what the bottle looked like. I just knew I wanted more of it.

🧊🔥Iced juniper, vanilla and incense. Cold at first, then warm from within. And created by perfumer @patriciachoux.perfumer

This is exactly why I love discovering fragrance blind.

Would you have picked number 2, too?

@anecdotesbyartists @sephora
#fragrance #perfume #fragrancecommunity #vanillaperfume #perfumereview

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A scent she describes as her self-portrait, the Vanilla Queen herself (iykyk), Patricia Choux challenged herself to reinvent the typical vanilla fragrance. The result? The Villainelle🧊 Find it now only @sephora

#sotd #sephoraperfume #sephora #vanillaperfume

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I’m so excited to talk about Anecdotes by Artists because they’re doing fragrance in such a unique way — you’re not just wearing a scent, you’re experiencing the story behind it.

Founded by Dana, the concept brings together fragrance and storytelling, with the first collection featuring perfumer artist Patricia Choux.

I got to experience all three scents, and these two women are truly artists. 🤌🏽
I matched each fragrance to its story, and honestly… they really do take you on a journey.

🍰 Wild Cousin Warm, boozy, sweet, and gourmand with rum-soaked cake, crème Chantilly, davana, and oakwood. This one literally transported me to a spicy family gathering 😂 — and the compliments were nonstop.

🥶 The Villainelle My favorite. An unexpected icy vanilla with iced juniper, vanilla crystals, vanilla resin, and incense smoke. As a therapist, I’m drawn to fragrance that can actually provoke an emotion, and this one really spoke to me. My career and experiences in Alaska gave me plenty of moments where I felt misunderstood or like I was still finding my place, so the story behind this one hit differently.

🍓 Painted Petals A bold, expressive fruity floral with strawberry leaf, pink rhubarb, jasmine, and tuberose milk. And that strawberry dry-down?! Seriously… to die for. 🍓

I’ve gotten compliments on all three, the wear time is amazing, and I love that every fragrance tells a completely different story.

Because sometimes you don’t just want to smell good… you want your fragrance to make you FEEL something. ✨

@anecdotesbyartists
@dana.anecdotes
@patriciachoux.perfumer

#AnecdotesByArtists #sephora #fragrancelover #perfumecommunity #fragrance

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How many mods does it take to finish a fragrance? How do you know when it’s done?

This question came up during our masterclass recently, and the answer is usually the most interesting part of the story.

There isn’t a magic number.
There isn’t a straight line.

Some fragrances come together quickly. Others take dozens of modifications and countless conversations.

The journey is often the best part.

Let’s go back in time and follow the evolution of The Villainelle, starting with Patricia’s very first submission in November 2024.

#anecdotesbyartists #sephorafragrance #perfumer #newatsephora

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The story behind ‘The Villainelle’ formally known as ICE QUEEN (Mod 34) 🧊👑

Have you ever been completely misread by someone?

Patricia, often perceived as cold, when in reality, she’s incredibly warm and sweet.

When creating from a place of complete creative freedom for @anecdotesbyartists , she decided to tell that story through scent.

The idea that became an olfactive self-portrait and form of therapy. True to the life lesson of what you perceive at first isn’t always what you get when you come closer. I love how you all are now able to see how she translated that into the fragrance💙.

#sephora #fragrance #perfumer #anecdotesbyartists

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Before she was The Villainelle, we almost called her something else.

The fragrance took 30 + mods to get just right and landing on the final name was a process of its own.

But before a fragrance gets a final name, it has many different working names. Each new iteration of a submission from a fragrance house is called a “mod,” bringing the scent one step closer to its final form.

The mods get a name, usually linked to the idea behind the fragrance. Ours were no different, which means the name @patriciachoux.perfumer gave the very first mod holds a little clue to where The Villainelle began.

Can you guess what she called that very first mod?👀

As for the final name, we tried on a lot of names along the way. Eventually The Villainelle won, but Vanilla Bitch was a close second.

Drop your guess for the ORIGINAL name from Patricia below. We’ll pick 3 people who get it right to try The Villainelle (Winners must be following @anecdotesbyartists) 💙

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She was sweet for exactly 3 seconds.
Then The Villainelle entered the chat. 😎🤎 💙@anecdotesbyartists @dana.anecdotes @patriciachoux.perfumer #anecdotesbyartists #vanillafragrance #sephora @sephora #thevillainelle

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I won samples of the new @anecdotesbyartists @dana.anecdotes collection with @patriciachoux.perfumer ! This is such a cool collection, and the fragrances are beautiful. #fragrance #perfume #indiefragrance #nicheperfume #indieperfume

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