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Paul Barry Design + Art Direction

@paulbarrydesignstudio

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DAKS Autumn Winter 2026 is inspired by the architecture of London.

The concept explores the connection between fabric and structure, revealing how tailoring, texture and form echo the geometry and ever-changing character of the city. This collection brings together British heritage and modernism, reinterpreting the iconic DAKS House Check for today.

Concept, Design + Creative Direction @paulbarrydesignstudio⁠
@paulbarrydesign
@jakeomarshall
@rorysalva

Photographer @willwaterworth
DOP by @markadcockdop⁠
Styling by @Kristenneillie
Hair by @stephenlowhair⁠
Makeup by @martilattanzi⁠
Nails by @louimarie_nails⁠

⁠Production + Casting @iconlondon⁠
Location - @bankinghall

Models @azanrdo @katya_gray

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Research for our SS26 DAKS campaign.

Looking at British artists and their studios — spaces defined by thought, craft and quiet individuality.

Creative direction often begins with listening carefully to what has come before.

#CreativeProcess #DAKS #BritishArt #ArtDirection #paulbarrydesignstudio

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20 years.
20 faces.
One extraordinary journey.

Thank you to every team member, collaborator, client and talent who helped make PBD what it is today.

There’s a lot of love in these images.

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Some of my favourite images for @boodles 💍

Art direction: @paulbarrydesignstudio @paulbarrydesign
Production: @iconlondon
Set design & styling: @bettinavetter
Photo team: @bibby__alex, @lukeskin_ & @jeanne_buchi

Thanks to @walterschupfermanagement @malgosiachalas

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Fabulous new campaign for @boodles
Photography @katiehammond_photography
Concept, Direction & Design @paulbarrydesignstudio
Styling @bettinavettner
Retouching @ground_floor_studios
Production by @iconlondon

#stilllife #jewellery #photography #luxury #ﬁnejewellery #boodles

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@robertosipos for @dakslondon AW25 Campaign
Concept, Design, Creative Direction: @paulbarrydesignstudio @jakeomarshall
Photographer: @willwaterworth
Director of Photography: @markadcockdop
Stylist: @giulioventisei
Hair Stylist: @stephenlowhair
Makeup Artist: @martilattanzi
Nail Artist: @louimarie_nails
Production and Casting: @iconlondon
Location: @themildmayclub
🎶🎶🎶
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@jasonsoul1 #soulartistmgmt #model #malemodel #fashion #style #soulsquad #soulartistmgmt #modelsofsoul #returnofthemalesupermodel #soulsquadwayup #fashionphotography #photography #daks #dakslondon #mildmay #themildmayclub

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Roberto Sipos for DAKS AW25/26
#RobertoSipos #mra #mramodels❤️ #mraboys👦🏻👦 #mratop🔝 #campaign #Daks #collection #aw2526

Concept, Design + Creative Direction by @paulbarrydesignstudio
@dakslondon AW25 Collection

Photography by @willwaterworth
artistryglobalagency
DOP @markadcockdop
Styling by @giulioventisei
Hair by @stephenlowhair
Makeup by @martilattanzi
Nails by @louimarie_nails
Production + Casting by @iconlondon
Models @robertosipos @models1
With thanks to our location @themildmayclub

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Dancing for @dakslondon AW25 Campaign 🪩

Concept, Design + Creative Direction by @paulbarrydesignstudio
@jakeomarshall

Photography by @willwaterworth
DOP @markadcockdop
Styling by @giulioventisei
Hair by @stephenlowhair
Makeup by @martilattanzi
Nails by @louimarie_nails
Production + Casting by @iconlondon
Location @themildmayclub
Models & Dancers
@robertosipos @models1
@sarahhartog @premiermodels
@chrisbeldain
@monika.czainska
@durassie
@s0phiebishop

Thanks to the lovely team 🙏

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Daks SS25 Campaign
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@dakslondon @hughlaughtonscott @grace.cloverr
created by @paulbarrydesignstudio
@charlottehadden @markadcockdop
@ursula_lake @stephenlowhair
@martilattanzi @iconlondon
@asiahouse_london
Nails by me #trishlomax using @manucurist

・・・
#lomaxloveslacquer #dakslondon #fashioncampaign

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Hugh
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@dakslondon @hughlaughtonscott @grace.cloverr
created by @paulbarrydesignstudio
@charlottehadden @markadcockdop
@ursula_lake @stephenlowhair
@martilattanzi @iconlondon
@asiahouse_london
Nails by me #trishlomax using @manucurist

・・・
#lomaxloveslacquer #dakslondon #fashioncampaign

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Grace
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@dakslondon @hughlaughtonscott @grace.cloverr
created by @paulbarrydesignstudio
@charlottehadden @markadcockdop
@ursula_lake @stephenlowhair
@martilattanzi @iconlondon
@asiahouse_london
Nails by me #trishlomax using @manucurist

・・・
#lomaxloveslacquer #dakslondon #fashioncampaign

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Hugh
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@dakslondon x @hughlaughtonscott
created by @paulbarrydesignstudio
@charlottehadden @markadcockdop
@ursula_lake @stephenlowhair
@martilattanzi @iconlondon
@asiahouse_london
Nails by me #trishlomax using @manucurist

・・・
#lomaxloveslacquer #dakslondon #fashioncampaign

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