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Perry Haydn Taylor

@perrybigfish

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Husband, dad, crap musician, and chief stoker at big fish - a brand consultancy that starts, transforms and grows brands
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THIS was crazy to find out… @60pallmall @annaeden.go @joshbrand @catharina_eden @sarinacaterina Location- 📍60 pall mall @perrybigfish @bigfishlondon #connections #connection #secret #podcast #viral
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With the evolution of AI, advertising agencies are fucked 🤖 Do you agree? #fmcg #growth #threats #darwin #survival 🦍🦍🦍 listen to the full episode NOW via Spotify & Apple Podcast
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Are men in trouble? @bigfishlondon Streaming now via Spotify & Apple Podcast.
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How has obsession served you? #addicted #euntrepreneurship
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Perry thinks typography should be made part of the national curriculum @bigfishlondon Streaming full episode now via Spotify.
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“If someone’s always disgruntled — hire them.” That’s what Perry Haydn-Taylor, founder of big fish, says about building teams that drive real innovation. Restless people challenge assumptions. They ask better questions. And they rarely settle for the first answer. In this episode of Brand Growth Heroes, Perry talks about what makes a great founder-partner dynamic, why he was “basically unemployable,” and how that made him the perfect ally for bold entrepreneurs with big visions. New episode out now. Link in bio. #BrandGrowthHeroes #BigFish #PerryHaydnTaylor #ChallengerBrands #StartupCulture #CreativeThinking #RestlessCuriosity #FounderMindset #BGHPodcast #Podcast
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🎯 Clarity × Focus × Effort = Growth big fish founder Perry Haydn-Taylor shares the only formula you need for building a brand that actually lasts. And it’s not just commercial growth, it’s ethical growth too. This mindset has powered the rise of Gü, Sipsmith, Tyrrells & more. Now it’s yours. ⬇️ 🎧 New Brand Growth Heroes episode live now. Link in bio. #BrandGrowthHeroes #BigFishBrands #StartupTips #FounderMindset #PerryHaydnTaylor #SustainableGrowth #ClarityFocusEffort #ConsumerBranding #podcast
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🚨 Founders, listen up. 🚨 You’re pitching your startup and want that big valuation... but haven’t made a sale yet? big fish’s Perry Haydn-Taylor says it’s his least favourite conversation, and here’s why. It’s not just about passion or potential. It’s about knowing your audience and where you are in your growth cycle. 🧠 Before you walk into that pitch: → What do they really care about? → Are you asking for capital, credibility, or category buy-in? → What are you actually offering in return? 🎧 Hear the full conversation on Brand Growth Heroes — now live. Link in bio. #brandgrowthheroes #foundertips #consumerbrands #challengerbrands #startupfunding #bigfishbrands #perryhaydntaylor
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🎙️ NEW EPISODE LIVE 🎙️ He’s helped build brands like Gü, Sipsmith, Tyrrells & more. Now, big fish® founder Perry Haydn-Taylor joins us on Brand Growth Heroes — and he’s not holding back. 🔥 In this episode: → The Power of Three: clarity × focus × effort → How to reframe your category to win → Why founders need to sell smarter, not harder This one’s for every brand builder who wants to scale with purpose — and actually move the needle. 🎧 Listen now. Link in bio. #BrandGrowthHeroes #BigFishBrands #ChallengerBrands #FounderTips #BGHPodcast #PerryHaydnTaylor #ConsumerBranding #LiveNow #podcast
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We got an expert session on how to build brands people feel, not just see on a shelf, in our recent Brand Growth Heroes Mini MBA fireside session with... 🔥 James Averdieck (founder of Spooners Desserts & CEO of The Coconut Collab) and Perry Haydn Taylor (founder of Big Fish). ✨ Top takeaways: - Find the magic moment: James built brands by tapping into emotional cravings - the Gü moment for indulgent, grown-up desserts, and the tropical escape of The Coconut Collab. It’s all about how you want your consumer to feel. - Ask why does the world need this? Perry reminded us to keep asking this uncomfortable but critical question. Who are you’re serving, why do they care, and what’s missing in the category? - Obsess over your super consumer: Talk to them. Ask deeper questions. What do they say? Think? Feel? Buy? Then bake that into every single brand touchpoint, from product to packaging. - Packaging is your TV ad : With no media budgets, your pack is your advertising. Make it speak. Make it sell. - Are consumers ‘bragging’ about you? What matters is how your brand makes people feel - not just in the moment, but about what your brand says about THEM. If they brag about it, you’ve won. 💡 Finally, Perry introduced his Power of 3 rule: Whether it’s a tub of coconut yoghurt or a dog treat made with insects, these three rules apply: clarity, focus, effort and a pinch of madness. Massive thanks to James & Perry for the inspiration, honesty, and wisdom. Brand building never sounded so fun (or hard-earned). #BrandGrowthHeroes #BGHMiniMBA #FiresideChat #ChallengerBrands #MarketingWisdom #ConsumerLove #BrandMagic #bigfish
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2024 the best yet. More to come next year.
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Snickers Used To Be Called What?! #hungrypodcast #perryhaydntaylor #marathons #snickers @perrybigfish
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