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Design & Fabrication ⚒️💡🖱️🏁
🗽Queens | 🌴 Los Angeles
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An unforgettable build for our client @lallyevents, transforming over a million square feet of Oakland Arena and Coliseum grounds into a living, breathing experience for @block.xyz. Thousands of people. Endless moving parts. Pure precision.

Backed by expert teams and proven know-how, Whalefilm guides projects from concept through design, fabrication, and installation, delivering seamless execution, lasting client impact, and experiences guests never forget.

Huge thanks to every partner, fabricator, and freelancer who made it real — it truly took a village.

Partners & Collaborators:
Event Agency | @lallyevents 
Venue | Oakland Arena & Coliseum
Lighting/AV/Production | @owlvisionllc 
Design + Fabrication + PM | @whalefilm
Catering | @componereevents + @offthegrid
Beverage | @winemeatscheese 
Tent + Rentals | @hensleyeventresources 
Square Block Design | @nveexperienceagency

Fabrication:
@whalefilm | @brownunited | @vxdesignsolutions | @pinksparrow | @11thstworkshop | @square_la | @boovaradesigns | @alchemyschild

Graphics: @a3visual | @lovenoteslove | @redblissdesign | @inklingprint

Content: @whalefilm | @imperialproductions | @57thstreetmotionworks 
Photo | @damionhamiltonphoto

Production Support:
Swag | @oaklandish + @arjsoiree
Vendor Meals | @pepita.catering
DMC & Logistics | @terramardmc
Hair & Makeup | @sherrielong
Activations | @makersbrandingstudio + @acsilkscreen
Registration | @vfairs
Florals | @flowerduetla
Equipment & Site Support | @unitedrentals_entertainment
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Celebrating what can be accomplished when people come together. 

Commissioned by our team for LinkedIn’s New York City offices, @marksengbusch’s milled tessellating wood patterns change course as they shift and evolve, sweeping across the elevator bay on Level 16 - a flowing array of fragmented parts, coming together to create a whole.

“Pattern is a vehicle for color. Abutting different patterns symbolize emerging cultural connections. There is a beautiful clash when mismatched matrices collide. I see it in Gee’s Bend quilts, the glitch of an analog video game. Kuba cloths from the Democratic Republic of Congo and even in the cacophony of two records mixed poorly.”

Marks piece is designed to resonate with, and represent, the vast, diverse community of collaborators that pass through Level 16 on a daily basis - a celebration of the innovation and progress that can be accomplished when they come together.

Swipe to explore the piece, and to go behind the scenes of Mark’s process ➡️

Cover image by @nicschefmanproductions
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I had such a fun morning with all my Norrie & Norfie friends! Thanks to Sarah @worldofwilloughby & Jodie @alfie.coast for making it happen!  Also a big thanks to @shotby.sof for having an eye for terrier excellence! A great photographer understands that every terrier has a best side and that’s Sofia 📸! and Oh thanks to @benlenovitz for such a fun pawtrait of me 🎨 and my uncle Harlan @harlandebell for being part of this special day!

Thanks to @hudsonyards & @weareoptimist for the great location! There was even a podium where we got to pose as “Winky” from Best in Show…🎶God Loves a Terrier! Thanks @pinksparrow_ @laureneaustin for that! This was the best day ever!  I’m a lucky little Norwich! 

#norwichterrier #dogsofinstagram #norwichterriersofinstagram #dogslife #dogfriends
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