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Netflix In • Social Identity • View the complete project on Behance 

A fresh take at @netflix_in social identity. Explored new visual languages in collaboration with the good friends and the coolest people at @poppythispoppythat .

The global brand assets and the cultural impact of Netflix itself formed the core of the design direction. Every visual decision stemmed from the guidelines ensuring cohesion with the global identity.

The primary challenge was to accomodate the media-heavy social presence into layouts and versions to keep visual storytelling flexible yet memorable. 

This core challenge branched into the neo-brutalist and gamified tags with a mix of editorial treatment while blending all of it under Netflix’s global visual umbrella.
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District Play x Interrogation

Client: District (Play)

Agency: Poppy Co & Scope of this
Writers: Siddhartha & Varun Chounal @mostlyoptical 
Director: Varun Chounal @varunchounal 
Producer: Ishita Mehta @ishitaa24 
DOP: Vaisakh Manoharan @vaisakhmanoharan 
Talent: Naman Mukherjee & Mohit Mohan @namanmukherjii @mohittmohann 
Casting: Shivam Gupta Casting (SGC) @castingshivam @sg_casting 
Post Production: Poppy Co @poppythispoppythat
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