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Creativity Decoded X AMA Psalmist. 

There’s something special about getting to step outside the work and speak about the thinking that made the work possible.

I had the honour of joining an incredible room of high level professionals at Nigerian Breweries to unpack the journey behind our multiple Cannes Lions Award winning Campaign - Vaseline and The Real Nigerian Prince. From the creative thinking to the execution, and ultimately, a piece of work that has travelled the world and earned recognition on some of its biggest stages. I also learnt so much from other campaigns from industry stakeholders present. 

Moments like this also make me incredibly proud of what we’re building at APV @amapsalmistvisuals The work is travelling further, the rooms are getting bigger, and we remain committed to building a company capable of doing exceptional work at the highest level.

Thank you, @riquesafrica_ and team, my leader @presitge for the invitation and the honour. To the entire Nigerian Breweries @nigerianbreweriesplc team, thank you for the warmth and hospitality, and to the astute professionals in the room, thank you for the privilege of sharing our work and process with you.

@jeffreyoba and @esosaonanefe Thank you for showing up for the moral support. It meant a lot.

Looking forward to sharing even more about the process, people and thinking behind the work.

#CreativityDecoded #AMAPsalmist #APV #AMAPsalmistVisuals #Speaker
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