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Anthony Toma

@producertoma

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Sundance Winning Producer 🏆
Co-Owner & Head of Production @deadbeatfilms
British Iraqi
"All you can take with you is that which you've given away."

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Travel. Reimagined.

Modern travel is full of unnecessary friction: wasted time, missed moments, and constant stress. Vertical Aerospace’s vision is a future where travel gives that time back.

For @verticalaerospace latest campaign, we developed a cinematic, character-led film grounded in relatable, everyday moments. By following the stories of different people navigating busy lives, we first reveal the obstacles they face before showing how Valo enables them to move beyond them.

Filmed over some of the hottest days of the year on record, with four company moves and a hangar shoot featuring the aircraft model, it was an ambitious production - but our incredible team absolutely delivered, and we’re thrilled with the results.

The future of electric flight is closer than you think, and we’ve loved helping bring that story to life.

Director: @deadbeatboris
Senior Producer: @producertoma
Producer: @lldenisall
Production Manager: @willmakesfilms_
1st ADs: @lauraprast_film & @rilhopedro
2nd AD: @henryling.13
Runner: @badanton
DOP: @lorenzolevrini
1ST AC: @anildurucamera
2ND AC: @andrepintoo
DIT: @elliotino
Grip: @mf_vandal_
Jib Operators: @matt_baker_jib & @benreasonfilming
Gaffer: @matthegaff
Sparks: @baileylawlesss & @gabrielemang0 & @stephenallwright
Production Designer: @setsisters
Art Assistant: nerissagill_proddesign
HMUA: @francescajcingram
Make-Up Assistant: @franmakeupartistry
Stylist: @aartthie
Wardrobe Assistants: @tillyhopcraft & Megan Bundy & @maireadcorrystyling
Casting Director: @nmlcasting
Editor: @deadbeatboris
Grade: @maraciorba @ @harborpictureco
Music Composition & Sound Design: @toddspeakmansound
Motion Graphics: @jacobcharleselder
Cast:
Business Mum: @hinishapatel_
Golfer: James Barton-Steele
Business Professionals: @gayanehlara & @donald_sze
Pilot: @aeroarchive
Golfer Friend: @haiderabdullahofficial
Air Stewardess: @ellielyes
Luggage Handler: Adam Wakely
Father: Cyrus Farzad
Son: Rye Vo
Driver: Rajesh Ram
Extras: @talent_talks
Camera Kit: @vmi.tv

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don’t walk to @ninamarylebone. run. 💘

swipe for my favs 🍝

bluefin tuna e melone 🔥

sterling tini 🍸

cacio e pepe 🤍

chicken milanese 🫶

parmesan butter for the house focaccia. unreal.

boozy tiramisu al cucchiaio 🫠

@nonobounds in his element 😏

stracciatella brunt cheesecake 🍰

tini number 3 ✌️

food coma 🙅‍♀️

@ninamarylebone ❤️‍🔥

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𝐓𝐚𝐛𝐥𝐞 𝐀𝐛𝐫𝐨𝐚𝐝 - 79th Cannes Film Festival

Captured on Super 8mm, paying homage to the original disrupter spirit of the French New Wave, we took a look back at our best bits from the eye of the riviera storm, and all the chaos and tables in between.

Featuring: @ameliaoloughlin_ @edward_zorab @ellen_frg @mathiaslefevre @producertoma @lauraprast @tyler_richards21 and many more friends far too chic to be filmed.

Shot and edit: @edward_zorab
Film Scan: @on8mil
Stock: @kodak_shootfilm
Special thanks: @gabriellecdc

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Cannes fam 💃🧑🏻‍🩰🕺

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Launched Who’s Here? development slate of films exclusively at Festival de Cannes 2026 | In pursuit of the “WE FUCKIN’ DID IT!!” moment

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Excited to share the next wave of films from our latest campaign with our long time client @vinted 🚀

This time we leaned fully into the mockumentary world. Luckily, we had the perfect person behind the camera for it: our resident funny man, @brook_driver!

Director - @brook_driver
Senior Producer - @producertoma
Producer - @lldenisall
Creative Director - @deadbeatboris
1st Assistant Director - @lauraprast
Runners - @sonia_amini & @katehoodd & @henryling.13
DOP - @deadbeatjack
1st AC - @dbesinska
2nd AC - @aidagarciavega
VFX Supervisor - @jacobcharleselder
Gaffer - @runlight_film
Sparks - @asanokure & @anttijrigs & Connor Baskerville
Spark Trainee - @willfiisher
Sound Recordist - @sononaut_
Production Designer - @setsisters
Art Assistants - @francesvonfleming & @bibibaker
Prop Hand - @anutley
Stylist - @aartthie
HMUA - @francescajcingram
Cast - @benwelford92 & @christina.adams2
Casting - @nmlcasting
Cat - Loki @ @urbanpawsagency
Vinted Creative Producer - @raubaite
Vinted Creative Director - @jessie______james
Vinted Creative Copywriter - @aiti.vr
Vinted Art Director - @asta_ostrovskaja
Editor & VFX - @jacobcharleselder
Sound Design - @sononaut_
Colour Grade - @maraciorba @ @harborpictureco
Storyboards - Thayen Rich

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A taste of summer ? ☀️🥂✨🎨🪻🍀🤸🏽‍♀️

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48 hours to make a cinematic, emotive docu-style ad capturing a world first for electric aviation?

Challenge accepted.

We’ve been working with pioneers of electric aviation, @verticalaerospace since 2021, back when the aircraft existed as CAD drawings and big dreams. Capturing the world’s first ever two-way transition flight this week felt like a true full circle moment.

When Director @deadbeatboris called for five camera units on the ground, a chase helicopter shooting slow motion, and a second helicopter rigged with a Red Raptor operated by the legends at GB Helicopters, it was no small ask.

For producer @producertoma, it was a serious logistical challenge, but he pulled it out the bag.

It’s been an honour to document Vertical Aerospace’s journey so far, and we’re excited for the next chapters ahead.

Director: Boris Thompson-Roylance @deadbeatboris
Producer: Anthony Toma @producertoma
DOP: Lorenzo Levrini @lorenzolevrini
Camera Operators: Tomas Soltonas @tomsol, John Letsinger @john.letsinger, Adrian Cabello @adrian.cabello
Camera Operator & Spark: Harry Basey @harrybasey
1st ACs: Oscar Harrison oscarharrisonfilm, Connor Hutton @connorjhutton_film, Anil Duru @anildurucamera
2nd AC: Falco Caldeira @alwaysslatin
Camera Trainee: Connor Sweetman @connor_sweetman_
Sound Recordist: Adam Hurley @soundrecordist.uk
On-site Editor: Jacob Elder @jacobcharleselder
Aerial Unit: GB Helicopter @gbhelicopters
Editor: Boris Thompson-Roylance @deadbeatboris
Colour: Joseph Guy @josephalexanderguy
Sound: Todd Speakman @toddspeakmansound
Equipment hire: @vmi.tv

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Behind the monitor, watching the future take shape.

From latest shoot with @verticalaerospace capturing a glimpse of what electric aviation will look like.

Always a pleasure working with the brilliant team at Deadbeat Films
@deadbeatfilms @deadbeatjack @deadbeatboris @producertoma @lldenisall @aidagarciavega @alrice_

#focuspulleratwork #behindthescenes🎬 #ilovefilm #commercialshoot #aviation

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3 years of Patch Studio. I love you guys.

What started with a camera, a few actors, and a lot of trial and error somehow turned into this.

Thousands of headshots.
Film rolls, digital frames, last-minute dropout slots, studio chaos, rooftop shoots, short films, giveaways, new friends, old friends, and a whole lot of coffee.

Thank you to every actor, agent, creative, assistant, and collaborator who trusted us with their face, their work, and their time.

This studio exists because of the community around it.

Thank you everyone who has supported, been apart of, and trusted our work.

Year 4 — let’s go 🪐

PS.
I’m in L.A USA 🇺🇸 NEXT WEEK - send us a dm if yo want some pictures (tell your friends in LA) xxx

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Thank you @bifa_film. Had almost given up on film & then I got on Springboard… This phenomenal cohort & scheme has reignited that dying flame. Thank f**k! Turns out I ain’t done yet… 💃🏼

📸: BIFA / Nikki Wills

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@oneclubrow 🍸 and good company 🙅‍♀️

#oneclubrow #londoneats #londonfoodscene #londonburger

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