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Profumoir - Biblioteca Olfattiva

@profumoir

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La Biblioteca Olfattiva
Le Esperienze
La Casa Profumoir @casaprofumoir

POSTS STORIES REELS TAGGED

Out now in @nytimes ✨

My Visuals, with words by @lisaabend .

Lilac, Amber and a Touch of Vanilla: A Perfume Lover’s Guide to Florence

In the Italian birthplace of modern fragrance, a writer visits master perfumers and fragrance shops, and concocts her own autumnal scent.

A big thank you to everyone who made this piece possible, and especially to the photo editor Jessica White💥
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https://www.nytimes.com/2026/10/19/travel/florence-italy-perfume.html?unlocked_article_code=1.J1E.f3Um.GDVbhcNSm0ds&smid=url-share
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@profumoir @santamarianovella1221 @aquaflorfirenze @lorenzovilloresi @anticaerboristeriasansimone

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A place where fragrances and notes come together in harmony, and every scent tells a story of memories, emotions, and moments once forgotten… 🌿✨

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Rome’s newest fashion store is nearly 500 years old.

You can now try on a coat under a 16th-century fresco. For nearly five centuries, Palazzo Ruspoli has stood on Via del Corso. Now, @massimodutti has turned more than 2,000 square meters of the palazzo into its new Roman flagship, with historic details restored by specialized artisans.

Beyond the clothes: The Olfactory Archive with Florentine perfumers @profumoir, flame-worked glass by @piaglassworks, a reading room curated by Leporello Books, and 21 Roman addresses illustrated by Apartamento.

Would you visit for the architecture alone? Save this address for your next trip to Rome.

📍 Palazzo Ruspoli, Via del Corso 418, Rome

Photography: Courtesy of @massimodutti

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NYC

Donna Karan gave women Seven Easy Pieces. What does she consider essential now?

In our conversation, Donna speaks about the people who shaped her, the purpose behind Urban Zen, and a life that has never been only about fashion.

The full interview is in print and on Casa Greige Society. Link in my bio.

Photo: Russell James

#donnakaran #urbanzen #fashioninterview
#womeninfashion Donna Karan

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In an age of globalisation and mass production, the truly local has become something of a rarity. The small shops that still keep things in-house, the artisans who have remained tied to their craft, and the objects you can only really find in the city where you discovered them.

As a fashion lover and stylist, I have a few well-kept secrets I make a point of seeking out whenever I travel. On a recent visit to Florence, I made my usual scouting stops — searching for distinctive fashion pieces, old-world scents, beautiful writing objects and accessories with a sense of place.

A little Florence edit, from my address book to yours.

Luciano
the gloves, ties and silk scarves spot. I buy from them for years and will continue returning every time. Now it is only his wife that runs the shop and she always keeps the most interesting pieces for me.

Spezierie Palazzo Vecchio
Artisanal perfume and cosmetics shop with very unique smells to add to your collection

Their hyaluronic acid is rumoured to be loved by Kanye West and I personally share that opinion. Always on my list to buy.

Loretta Caponi
A dreamy store of silk, lace and hand made embroidery- their artisans create the most stunning gowns, dresses and bed linens. You can personalise the colours and shapes to your liking. An absolute heaven.

Recollection by Albrici
One of the most incredible vintage stores I have ever been to. The collection of Chanel alone has me in a chokehold. A little tip- ask for the showroom across the street, that’s where the most important pieces are kept.

L’Ippogrifo Stampe D’arte
Family owned, magnificent art etchings and hand engraved illustrations. Can’t resist to take one home.

Profumoir- Biblioteca Olfattiva
Incredibile perfume shop, conceived by Daniele Cavalli, offers an out of world sensory experience. The pure singolar extracts are like nothing I have smelled before. ‘Satanel’ is another favourite of mine.

Signum Florence
Go for beautiful paper, personal notes and leather notepads.

La Bottega dei Cristalli
Murano Glass accessories and home decor, but what I buy there are the amazing pendants that are so trendy the past seasons. You can ask to personalise the leng

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Ogni volta che torno a Firenze mi innamoro da capo. Tra arte, musei, disegni di Michelangelo sui muri, cibo spaziale e viste mozzafiato è per me la città più bella d'Italia. Certo, bisogna star lontano dai trappoloni per turisti che anche qui ci sono, ma trovare delle chicche è davvero facilissimo qui.
Questi alcuni dei miei posti preferiti

Firenze | florence | italy | tuscany | florence like a local | cosa fare a Firenze | boutique Firenze

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Un luogo magico nel cuore di Firenze, dove ogni profumo racconta una storia. @profumoir & @casaprofumoir

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rossomaxxing through all five senses

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Firenze e dintorni, tra palazzi storici e biblioteche olfattive 📿

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Speziata by @profumoir a beautiful spicy milky gourmand ! Perfect for the upcoming season ! One of my special buys from Italy 🇮🇹 #perfumecollection #perfumereview #nichefragrance #fyp #florence

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If I woke up and my house was on fire I would grab this. We'll, I'd grab my family first, and sure maybe my dog , but better bet I'd be grabbing this next. This is like a bog. I have attempted to find anything like this and it doesn't exist. It's so simple, but stands all on its own. Wet earth, forget rain , it's just wet and it's sitting in its moistire and the sun is out, but the wet soil still smells damp and old. It's not cold or warm, it's old earth with animal musk and oakmoss at its moodiest with Indian Patchouli that just doesn't hit like regular Patchouli. It's woodier and almost like a wooden drawer. Was going to keep this all to myself, but thought I'd share because it's just too special.

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Florence Italy 🇮🇹 Fragrance Haul ! @profumoir @aquaflorfirenze @spezieriepalazzovecchio @erbolario @deheborefirenze @teatrofragranzeuniche #fragrancetok #perfumecollection #italy #florence #perfumetiktok

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