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📍 Ibiza · Formentera · Mallorca
🏥 Mejorando la calidad de vida de los niños hospitalizados a través del humor, la risa y la fantasía.
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Jerito te prometo cuidar de Mimi 🫶🫶. #dipg #martinaunicornio #cancerinfantil
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32 years in the entertainment business in Ibiza and if I am honest with myself, for most of that time we took more than we gave. Manumission, Ibiza Rocks, all of it. We created the ingredients for joy, and I am proud of that, but the island gave us more than we ever gave back and it has taken me until 55 to see that with real clarity. A couple of years ago I started measuring something inside our companies that I call social credit. One simple question — do we do more good than harm in ibiza? For years the honest answer was probably not. My aim now is to get to net zero and then to spend whatever working years I have left in credit with this island. Today I can share numbers that mean more to me than any commercial result we have ever had. Our local charity partners have now raised over 600,000 euros at @pikesibiza this season — already past their total for the whole of last season, with almost three months still to go. We don’t raise this money. Our amazing customers give it, directly to the wonderful local charities, who collect it themselves with their own volunteers at our door every night of our season. All we do is build the platform and get out of the way. Night after night our customers have shown that the people who love this island are also people who give to it. So far this year they have given roughly: 130,000 euros to @fundacion.conciencia. 120,000 euros to @apfemibiza. 110,000 euros to @afaef_ibiza. 90,000 euros to @aemif_ibiza AEMIF. 75,000 euros to @ifccancer. 33,000 euros to @proyectojuntos. 24,000 euros to @aspanob. 9,000 euros to @care4catsibizaofficial. We have also quietly started bringing the same idea to @528ibiza. Early days, but it works. The target now is to pass 1 million euros this season. Raised for this island, by the people who love it. This is what social credit looks like in practice and it is only the start. To everyone who has tapped a card at our door this season, thank you. The ledger is turning thanks to our incredible customers.
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