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Director Collective 🌎🌍🌏
@sirpau @yukihiroshoda @grrddh
🌎@prodcofficial
🇪🇸@contrario.xyz
🇫🇷@quad_productions
🇩🇪@markenfilm_official

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👓 Desigual convierte la desobediencia en campaña con la hija de Elon Musk.

🛍️ La marca española Desigual presenta su Colección Otoño/Invierno con “Born to Disobey”, una campaña protagonizada por Vivian Jenna Wilson, hija de Elon Musk, quien en 2022 cambió legalmente su nombre y género y adoptó el apellido de su madre.

🤖 Creada por el equipo interno de Desigual y dirigida por el trío de directores PSG, la pieza reivindica la autenticidad y la libertad individual frente a un mundo dominado por las reglas, los algoritmos y la tecnología.

#publicidad #creatividad #ia #moda

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Born to disobey for @desigual directed by PSG @psg_directors starring @vivllainous

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MOVEMENT DIRECTION FOR @desigual FW26 🫦 STARRING @vivllainous

Director: @psg_directors
Production Companies: ProdCo @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico
Judge
EP: @gemmasf
Producer: Diego Pérez
DOP: @paucastejonubeda
Styling: @taticotliar, @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik 1st AD: Silvia Martínez
VFX Supervisor: @ernestdios
Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: Esther Escudero
Social Media Content: Catalina Bustos
Product: Adriana Canut
Producer: debora.zhang
Post Production: @the_post_office_
Creative Directors Studio/ Founding Partners: Pau López @sirpau, Gerardo del Hierro @grrddh, Carlos Cortés @carlos_cortes
Head of production : Cristina Sillero @gluglusina, Alex Maldonado @dbondcreative
Producers: Carolina Iglesias @carolinaiglesiasc, Jordi Giné @_jordigine
Post production coordinator: Paula Romera
@pauularomera
VFX Lead: Ernest Dios @ernestdios
VFX Editor: Ana Rull @anavazquezrull
VFX / IA: Carlos Cortés @carlos_cortes, Ernest Dios @ernestdios , Pol Esteller @pos.pol, Bernat Enrich @bernat_em
Edit House: @postalent_

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LAST SET DESIGN FOR @desigual

W179 'Born to Disobey' directed by @psg_directors starring @vivllainous

Thanks to my art team @alexandraberruezo @ppantunes @polpcv victor @pablo

Director: @psg_directors
Production Companies: ProdCo @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico
Judge
EP: @gemmasf
Producer: Diego Pérez
DOP: @paucastejonubeda
Styling: @taticotliar, @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik
Nails: @vanesajuez
1st AD: @silvia_littleholland
VFX Supervisor: @ernestdios
Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: Esther Escudero
Social Media Content: Catalina Bustos
Product: Adriana Canut
Producer: @debora.zhang
Post Production: @the_post_office_
Creative Directors Studio/ Founding Partners: Pau López @sirpau, Gerardo del Hierro @grrddh, Carlos Cortés @carlos_cortes
Head of production: Cristina Sillero @gluglusina, Alex Maldonado @dbondcreative
Producers: Carolina Iglesias @carolinaiglesiasc, Jordi Giné @_jordigine

Post production coordinator: Paula Romera
@pauularomera
VFX Lead: Ernest Dios @ernestdios
VFX Editor: Ana Rull @anavazquezrull
VFX/IA: Carlos Cortés @carlos_cortes, Ernest Dios @ernestdios, Pol Esteller @pos.pol, Bernat Enrich
@bernat_em
Edit House: @postalent_
Editor: Rubén Casss @rubencasss
Color: @the_color__office_
Color Grading: Pat Brewatt @patcolorist
Sound Design & Music: @studio_e_l
Service Production: @247plus_
Production Manager: Bea Omist
Production Coordinator: Silvana Lastra
Camera
Agent: Agnes Lupión
1st AC: Ivan Buñuel
2nd AC: Sofia Pérez
DIT: Javier Garcia
VTR: Marc Blasco
Videographer Podcast: Giacomo Soranzio

Lighting
Gaffer: @pauramirez_gaffer
BB Borja Mata
Electrician Marc Guasch
Genie operator Antonio Martinez
Truck Driver Maya

Sound Technician: Joan Escriu

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@vivllainous styled by me for the “Born to Disobey” @desigual Campaign directed by @psg_directors 🫦🦾🤖

Director: @psg_directors
Production Companies: ProdCo @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico Judge
EP: @gemmasf
Producer: Diego Pérez
DOP: @paucastejonubeda
Styling: @taticotliar , @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik
1st AD: Silvia Martínez
VFX Supervisor: @ernestdios

Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: Esther Escudero
Social Media Content: Catalina Bustos
Product: Adriana Canut
Producer: debora.zhang

Post Production: @the__post__office_
Creative Directors Studio/ Founding Partners: Pau López @sirpau, Gerardo del Hierro @grrddh, Carlos Cortés @carlos_cortes
Head of production : Cristina Sillero @gluglusina, Alex Maldonado @dbondcreative

Producers: Carolina Iglesias @carolinaiglesiasc, Jordi Giné @_jordigine

Post production coordinator: Paula Romera @pauularomera
VFX Lead: Ernest Dios @ernestdios
VFX Editor: Ana Rull @anavazquezrull
VFX / IA: Carlos Cortés @carlos_cortes, Ernest Dios @ernestdios , Pol Esteller @pos.pol, Bernat Enrich @bernat_em

Edit House: @postalent_
Editor: Rubén Casss @rubencasss

Color: @the__color__office_
Color Grading: Pat Brewatt @patcolorist

Sound Design & Music: @studio_e_l

Service Production: @247plus__
Production Manager: Bea Omist
Production Coordinator: Silvana Lastra

Camera
Agent: Agnès Lupión
1st AC: Ivan Buñuel
2nd AC: Sofia Pérez
DIT: Javier Garcia
VTR: Marc Blasco
Videographer Podcast: Giacomo Soranzio

Lighting
Gaffer: Pau Ramírez
Best Boy: TBC
Electrician: TBC
Generator Operator: TBC

Sound Technician: Joan Escriu

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@vivllainous styled by me for the “Born to Disobey” @desigual Campaign directed by @psg_directors 🫦🦾🤖

Director: @psg_directors
Production Companies: ProdCo @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico Judge
EP: @gemmasf
Producer: Diego Pérez
DOP: @paucastejonubeda
Styling: @taticotliar , @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik
1st AD: Silvia Martínez
VFX Supervisor: @ernestdios

Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: Esther Escudero
Social Media Content: Catalina Bustos
Product: Adriana Canut
Producer: debora.zhang

Post Production: @the__post__office_
Creative Directors Studio/ Founding Partners: Pau López @sirpau, Gerardo del Hierro @grrddh, Carlos Cortés @carlos_cortes
Head of production : Cristina Sillero @gluglusina, Alex Maldonado @dbondcreative

Producers: Carolina Iglesias @carolinaiglesiasc, Jordi Giné @_jordigine

Post production coordinator: Paula Romera @pauularomera
VFX Lead: Ernest Dios @ernestdios
VFX Editor: Ana Rull @anavazquezrull
VFX / IA: Carlos Cortés @carlos_cortes, Ernest Dios @ernestdios , Pol Esteller @pos.pol, Bernat Enrich @bernat_em

Edit House: @postalent_
Editor: Rubén Casss @rubencasss

Color: @the__color__office_
Color Grading: Pat Brewatt @patcolorist

Sound Design & Music: @studio_e_l

Service Production: @247plus__
Production Manager: Bea Omist
Production Coordinator: Silvana Lastra

Camera
Agent: Agnès Lupión
1st AC: Ivan Buñuel
2nd AC: Sofia Pérez
DIT: Javier Garcia
VTR: Marc Blasco
Videographer Podcast: Giacomo Soranzio

Lighting
Gaffer: Pau Ramírez
Best Boy: TBC
Electrician: TBC
Generator Operator: TBC

Sound Technician: Joan Escriu

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.
DESIGUAL “Born to Disobey” feat. VIVIAN JENNA WILSON @desigual @vivllainous
- DoP: Pau Castejón Úbeda, AEC. @paucastejonubeda
- Director: PSG @psg_directors
- Prod Co.: ProdCo x Contrario @prodcofficial @contrario.xyz

#cinematography #desigual #vivianjennawilson #directorofphotography

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TPO >_ BTS_ @desigual _Born to Disobey _ Directed by @psg_directors

Starring_ @vivllainous

>_
Director: @psg_directors
Production Companies: @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico Judge
EP: @gemmasf
Producer: @diegopece
DOP: @paucastejonubeda
Styling: @taticotliar, @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik
1st AD: Silvia Martínez
VFX Supervisor on set: @ernestdios

Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: @estherescudero
Social Media Content: @catabustos
Product: @adricanut
Producer: @debora.zhang

Post Production: @the__post__office_
Creative Directors Studio / Founding Partners: @sirpau, @grrddh, @carlos_cortes
Head of production : @gluglusina, @dbondcreative

Producers: @carolinaiglesiasc, @_jordigine

Post production coordinator: @pauularomera
VFX Lead: @ernestdios
VFX Editor: @anavazquezrull
VFX / IA: @carlos_cortes, @ernestdios , @pos.pol, @bernat_em

Edit House: @postalent_
Editor: @rubencasss

Color: @the__color__office_
Color Grading: @patcolorist

Sound Design & Music: @studio_e_l

Camera
Agent: Agnès Lupión @agneslupion
1st AC: Ivan Buñuel @bunyuel
2nd AC: Sofia Pérez
DIT: Javier Garcia @el_marques_del_raw
VTR: Marc Blasco
Videographer Podcast: Giacomo Soranzio @giacomo_sora

Lighting
Gaffer: @pauramirez_gaffer
Best Boy: @borja.mata
Spark Truck Driver: @maja.pilati
Spark: Antonio Martínez
Spark: @marcguarchalavedra

Sound Technician: Joan Escriu

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welcome PSG @psg_directors (@sirpau, @yukihiroshoda, @grrddh )

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Desigual got cool. Vivian was already there.

Don't be shy to love this one, turn the volume up and enjoy this gem from the brilliant directing trio PSG

Desigual "Born to Disobey"

Directed by @psg_directors
Starring @vivllainous

Produced by @prodcofficial

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W179 ‘Born to Disobey’ directed by @psg_directors for @desigual starring @vivllainous

Director: @psg_directors
Production Companies: ProdCo @prodcofficial x @contrario.xyz
ProdCo Founding Partners/EPs: @ianponsjewell & Zico Judge
EP: @gemmasf
Producer: Diego Pérez
DOP: @paucastejonubeda
Styling: @taticotliar, @jorgebelso
Set Designer: @marioserruiz
Movement Director: @tompintos
Hair: @rubenmarmol
Make Up: @lisamchlik
1st AD: Silvia Martínez
VFX Supervisor: @ernestdios

Client: @desigual
Marketing Director: @gemma.andreu
Creative Director: @alexanhueza
Art Director: Esther Escudero
Social Media Content: Catalina Bustos
Product: Adriana Canut
Producer: @debora.zhang

Post Production: @the__post__office_
Creative Directors Studio/ Founding Partners: Pau López @sirpau, Gerardo del Hierro @grrddh, Carlos Cortés @carlos_cortes
Head of production : Cristina Sillero @gluglusina, Alex Maldonado @dbondcreative

Producers: Carolina Iglesias @carolinaiglesiasc, Jordi Giné @_jordigine

Post production coordinator: Paula Romera @pauularomera
VFX Lead: Ernest Dios @ernestdios
VFX Editor: Ana Rull @anavazquezrull
VFX / IA: Carlos Cortés @carlos_cortes, Ernest Dios @ernestdios , Pol Esteller @pos.pol, Bernat Enrich @bernat_em

Edit House: @postalent_
Editor: Rubén Casss @rubencasss

Color: @the__color__office_
Color Grading: Pat Brewatt @patcolorist

Sound Design & Music: @studio_e_l

Service Production: @247plus__
Production Manager: Bea Omist
Production Coordinator: Silvana Lastra

Camera
Agent: Agnès Lupión
1st AC: Ivan Buñuel
2nd AC: Sofia Pérez
DIT: Javier Garcia
VTR: Marc Blasco
Videographer Podcast: Giacomo Soranzio

Lighting
Gaffer: Pau Ramírez
Best Boy: TBC
Electrician: TBC
Generator Operator: TBC

Sound Technician: Joan Escriu

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Three distinct minds, one creative force. ⚡️

So hyped to welcome @psg_directors (@sirpau, @yukihiroshoda, @grrddh) to the roster!

High-scale visual storytelling backed by seamless in-house post and design. Take a look at what they do best 👇

What They Bring:
Renault – ‘Clio 6’
Adidas – ‘Floor’
Amazon AWS – ‘Business Transformed’
Cupra x Rosalía – ‘Abcdefg’
Netflix Japan – ‘There’s A Story I Want To Tell’

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