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Publicis London

@publicislondon_

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We believe there is nothing more valuable than an idea that Moves the World.
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Behind the scenes of Carl Sundemo’s ‘Fosters.’ Talking kangaroos, bali tattoos, six packs in more ways than one. Client: Foster’s/Heineken UK Advertising agency: Publicis London Chief executive: Trent Patterson Chief creative officer: Noel Bunting Chief strategy officer: Katie Hibbard Creative director: Tom Dixon Business lead: Josh Norris Account director: Emma Tacon Senior account manager: Henrietta Neilson Agency producer: Megan O’Hagan Producer: Bea Icke Production Co. - MindsEye @mindseyedotco Director - Carl Sundemo @carlsundemo EP - Charlie Phillips @charliephill Producers - Giordi Capputo & Max Yeoman @jieordee @richard.yeoman Cinematographer - João de Padua @joaopadua Gaffer - Joca Art Director - David Tutti @davetutti SFX - Asylum @asylumsfx SFX Coordinator - Ritchie Beacham-Paterson @ritchiebp Master Puppeteer - Steven Clarke Edit House - The Quarry @thequarryedit Producer - Dilla Knobel Editor - Jonnie Scarlett @jonniescarlett Service Partner - Page @pagelocation Producer - Nick Page Production Co-ordinator - Natalia Alves 1st AD - Rui Macedo Location Manager - André Alegria MakeUp and Hair - Sara Menitra Styling - Isabel Carmona Post Production - Harbor @harborpictureco_uk VFX Producer - Dan Love Colourist - Alex Gregory @alexgregorycolour CG Lead - Sid Harrington-Odedra 2D Lead - Fergal Hendrick 2D Comp - Leah Aynde & Polly Gwinnett FX & Lighting - Zak Bouamama Audio Producer - Phoebe Baltazar @phoebaltz Sound Design & Mix - George Castle & Tom Keats @gcastlesound @tttkeats Music - Joel Humlén @joelhumlen Talent: Erik Vent ventt Talent: Selina Remus @selinaremus
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The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes. In collaboration with Publicis London, Australian lager brand launches this surreal and self-aware spot, The Amber Nectar, which lightly roasts the tropes of pretentious beer advertising with a playful Aussie twist. Credits Brand Foster's @fostersuk @heineken_uk Campaign The Amber Nectar Agency Publicis, London @publicislondon_ Chief executive: Trent Patterson Chief Creative Officer Noel Bunting Chief strategy officer: Katie Hibbard Creative Director Tom Dixon Business lead: Josh Norris Senior account manager: Henrietta Neilson Account director: Emma Tacon Producer Megan O'Hagan Art Director David Tutti Dos Reis Design Lead Dave Stansfield Junior Producer Bea Icke Production Company MindsEye @mindseyedotco Director Carl Sundemo @carlsundemo Executive Producer Charlie Phillips @charliephill Producer Giordi Caputo @jieordee Producer Max Yeoman @richard.yeoman Art Director David Tutti @davetutti Production Co-ordinator Natalia Alves 1st AD Rui Macedo Location Manager André Alegria MakeUp and Hair Sara Menitra Styling Isabel Carmona Director of Photography Joao Padua joaopadua Gaffer Joca SFX Asylum @asylumsfx SFX Coordinator Ritchie Beacham-Paterson @ritchiebp CG Lead Sid Harrington-Odedra 2D Lead Fergal Hendrick 2D Comp Leah Aynde & Polly Gwinnett FX & Lighting Zak Bouamama Master Puppeteer Steven Clarke Editing Company The Quarry @thequarryedit Post Producer Dilia Knobel Editor/Partner Jonnie Scarlett @jonniescarlett Post Production Harbor Picture Company, UK @harborpictureco_uk 2D Lead Fergal Hendrick Post Producer Dan Love Post Producer Abigail Klimaszewska Post Producer Roberta Fox Colorist Alex Gregory @alexgregorycolour Sound Designer / Audio Mixer George Castle @gcastlesound Sound Designer / Audio Mixer Tom Keats @tttkeats Audio Producer Phoebe Baltazar @phoebaltz Music Company Joel Humlén @joelhumlen Production Services Page Location @pagelocation Producer Nick Page Talent Erik Vent ventt Talent Selina Remus @selinaremus
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Sometimes, the right people come together around a cause that matters - and something extraordinary happens. A few months ago, following FNUK’s sad closure, we were entrusted with the responsibility of carrying forward the legacy of @nationalfertilityawarenessweek. With a shared ambition to grow its reach, amplify its impact and bring more people into the conversation, we began working with the brilliant team at @publicislondon_ – united by a common goal: to raise awareness, drive change and champion fairer access to IVF for everyone. And this week, we have something mind-blowing to celebrate. 💗 We’re absolutely thrilled that our partners at Publicis London have won Gold at the @oceanoutdooruk Digital Creative Competition for The Life Changing Lottery - an idea created to shine a much-needed spotlight on the UK's IVF postcode lottery. The win comes with £100,000 of media space to bring the campaign to life. Just think about what that could mean for raising awareness, changing conversations and pushing for a fairer future for everyone affected by fertility struggles. Because where you live should never determine your chance of starting a family. An enormous thank you to Ruth (@gimme_a_bfp) and the whole team at Publicis London for their creativity, generosity and belief in this cause - and for bringing their talents to a table where real change can happen.  Thank you, too, to Ocean Outdoor for believing in the idea. We're so proud to be part of this, and excited to see where it goes next. More awareness about the human impact, more momentum for change and one big step towards a fairer future for those impacted by a fertility or reproductive health challenge or diagnosis.  #IVFPostcodeLottery #FertilityAction #FertilityAwareness
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Foster’s and Publicis London say ‘Good Call’ to uncomplicated refreshment in new campaign marcommnews.com/fosters-and-pu… @fostersuk @publicislondon_ #MarComm #MarCommNews
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This week’s AdForum Top 5, decoded by Maud 👀 HSBC, Ritual, Aldi Süd, AEG, Balenciaga and Subaru all made the list. The common thread? None of them fought their category head-on. They found a new shape for an old problem. We asked Maud to break each campaign down. Swipe for her read. Want this level of analysis on any campaign, competitor or category? Ask Maud — link in bio. #advertising #creativeadvertising #adforum #marketing #brandstrategy
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That’s a wrap on our 17th annual Digital Creative Competition: Creative Summit and Awards Ceremony, and our winners have been revealed. This year, we explored Original Thinking: how to nurture, incubate and future-proof space for genuinely new ideas, especially in the world of AI. A huge thank you to our brilliant speakers, Graham Fink, Lisa White and Melanie Blood, and to Craig McFarlane for hosting an insightful panel with Susie Thompson, Verity Phillips and Visha Kudhail. And, of course, congratulations to all this year’s winners and shortlisted campaigns. Your creativity and originality are what make this competition so special. #OceanDCC
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Meet AdForum’s Top 5 Live! 🎬 A new series bringing our Global Top 5 newsletter to the screen. In our inaugural episode, we look at work including @maworldgroup ’s “A New York Minute,” @publicislondon_ ’s “It’s Your Haus,” @giant_spoon ’s “The Women’s Health Choir,” and more — exploring the ideas, craft and cultural conversations behind this week’s top creative work. Watch the first Top 5 Live at the link in bio! #top5 #Creativity #advertising #AdForum #campaign
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@publicisgroupeuk @publicislondon_ just spent $500m+ on sports and built a unit for sports creators. Everyone assumed that means big accounts, but it’s the opposite. #CreatorEconomy #SportsMarketing #ibzdocs #publicis
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AEG and Publicis London say it’s time to stop settling in ‘It’s Your Haus’ marcommnews.com/aeg-and-public… @publicislondon_ #MarCommNews
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🏆 Proud to share that ArtFair by Bria won Bronze in the Innovation Cut for Emerging Commerce at this year’s the # @geretyawards. ArtFair builds ethical AI as a mechanism, not a principle: consent, licensing, provenance, and compensation for the artists whose work makes it possible, all on Bria’s licensed, rights-cleared training data - the same standard Bria Create carries for marketing teams, delivering campaign creative that stands out in a sea of generated content, generated safely. Thank you to @publicislondon_ for the shoutout, and congrats to all the winners! 👏
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A new campaign for the medical-grade orthopaedic braces and supports company Actimove highlights the issues people living with ongoing pain are really up against. Created by Publicis London and directed by Quentin Deronzier through Arts & Sciences London, these two spots for Actimove blend live-action with CGI to show the difficulties people living with chronic and acute pain can experience. As each of the 30-second spot build, we witness a world where movement comes with real weight, which dramatises the inner strength required to overcome resistance, using a dark and distinctive visual language. In one film, a woman cycles through thick black tar while, in another, a man climbs an endless staircase in a thunderstorm. Both are backlit against darkness, pushing forward into the light as resistance builds around them. Each pushes through extreme, relentless conditions before the scenes return to everyday life, revealing the resilience and inner strength it takes to live with pain. “We challenged the codes of the category by making internal pain visible and giving it real weight and presence on screen," said Noël Bunting, Chief Creative Officer at Publicis London. "Every movement is pushed to its limit, every frame built to show what people are up against. When you see that, those everyday movements stop feeling small and start to feel like what they really are. Heroic acts of inner strength.” Credits Brand Actimove Campaign Resistance Agency Publicis, London @publicislondon_ Chief Creative Officer Noel Bunting Art Director Hugh Kendall Creative Director Steve Paskin Copywriter George Orton Creative Director Barret Helander Creative Director Rhys Hughes Producer Donna Baker Producer Bea Icke Production Company Arts & Sciences, London @artsandsciences_ Director Quentin Deronzier @quentin.deronzier Producer Kwok Yau Editing Company Final Cut, London @finalcutedit Editor Ed Cheesman Post Producer Kwok Yau Post Production Company daydreamer vfx @daydreamer.xyz Audio Post Company Publicis Production, London @publicisproduction_uk
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Beauty at the moment of its destruction. 💥 Israeli photographer Ori Gersht took a 19th century Fantin-Latour floral arrangement, flash-froze it with liquid nitrogen, and detonated it. 🧪 His camera captured the explosion at 1/7500th of a second — what Walter Benjamin called the “optical unconscious”: a moment too fast for the human eye, made visible only through technology. 📸 Blow Up (2007) sits in the long tradition of vanitas painting, where flowers always carried the shadow of death. Gersht just made that shadow literal. 🌺 Flowers, symbols of peace, becoming victims of brutal terror. ⚪️The beauty is real. ⚫️ So is the violence. Photographer: @origersht #photography #contemporaryart #stilllife #fineart
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