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Rafael S. Cezar

@rafa_cezar

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🇧🇷 🇨🇦 Motion Design at @studiotendril
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Looking back at a project we worked on for Nubank in 2023-2024. It was a pleasure to collaborate with a Brazilian company that has become such a familiar part of our everyday lives. We’re proud to have been part of this project and grateful for the opportunity to bring these ideas to life. Studio — @studiotendril Creative Director — @leomateus.jpg Executive Producer — Ramona Gornik-Lee Producers — Andrea Chan, Cody McFarland & @brittsheahan Director — @haw_danilo 3D Designers — @rafa_cezar, @lamekfelix, @brtleonardo, @afch.works, @julianacustodiot, @murilomrtarello, @_luanrossi, @rafaeleifler, @rwr2, @_pierpaolo & @nathandirezende
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Made by Metal. Our approach to helping Coinbase visualize the CB1 Card was rooted in telling a story around formation. We explored the card as a physical object, how it’s made, layered, and assembled, which evolved into a visual language that makes it feel tangible. 💳 @coinbase
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Turning complexity into clarity. A compilation of our fintech work, translating abstract products, financial systems, and innovations into clear visual languages. 💳
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We partnered with @questrade on their rebrand, translating nearly 25 years of legacy into a new motion and 3D system with the brand direction and strategy by @porto_rocha. Inspired by movement and physics, we explored ways to give structure to abstract financial concepts. Physical instruments became visual metaphors for each product, creating a logic that makes these ideas feel tangible and functional. Each product becomes its own mechanism, building toward one larger system. Thank you to Questrade for the opportunity to play such a central role in this work, and glad to be working alongside some familiar faces on this one! 💫
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A collaboration between @studiotendril and @buildersclub_studios. We created a series of short films to introduce Meta’s new line of AI glasses in a way that’s fun, fashion-forward, and a little unexpected. Each film has its own playful rhythm, telling a small, witty story that leans delightfully absurd by the end. We kept the visuals elevated and fashion-first, while keeping the storytelling light and just a little tongue-in-cheek. No glasses were harmed in the making of these films. 😎 Thank you to the Meta team for this weird and wonderful opportunity!
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Behind the design of the Volvo EX90. Design is an act of translation: making the invisible visible, and the complex discernible. For our Volvo tech films, that means stripping the vehicle to inspect the machinations underneath the hood. Now we go one layer deeper, revealing the design process and visual thinking that goes into every frame. #tendril #precision #rnd #engineering #vfxbreakdown
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With FIFA World Cup 2026 well into the knockout stage, we’re looking back at some of the work we’ve created around the sport over the years. ⚽️ The moments that stay with us don’t happen by chance. Moments built with devotion, fueled by passion, and shared with millions around the world. That’s what continues to draw us to the biggest stage in sports, and inspires the work we’ve created around it. #tendril #fifa #worldcup #sports #design
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Time is a construct.⏳ So we reconstructed it, dissecting the architecture that builds every second. The chronograph works in open view, revealing the precision engineered into every component. As the watch comes apart, so does our perception of time. Fast becomes slow. Slow becomes fast. Frames stretch, distort, fracture, and fall out of sync, turning digital artifacts into visual traces of time unravelling. Yet at the centre, the mechanism never loses its rhythm. Shout out to @pauljdalton for the insane edit. And to @un.studios for the equally insane soundtrack. 🤩 And thank you to @yannlauener, @frederic_dalberto , and the @hublot team for the partnership that never ceases to excite us. #hublot #tendril #design #rnd #reel
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‘Just the fast bits’: Hublot Big Bang Reloaded and Watches and Wonders.
A mashup of R&D and campaign excerpts with @studiotendril - was a blast 🚀❤️‍🔥

Thanks and praise to a top-team and those over at @hublot. *All credits over on Tendrils channels.

Cheers to my buddies @un.studios for the energy! 🔊🔊
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This month marks 16 years of Tendril. 16 years of craft. 16 years of curiosity. 16 years of pushing our work, and ourselves, further than we thought possible. What started as a shared obsession has grown into something we couldn’t have imagined. We began as a small studio ready to make our mark, armed with new tools, restless energy, and the kind of multi-disciplinary thinking to compete with anyone. Over time, that spirit became a reputation, and that reputation became a body of work we’re deeply proud of. This reel is a snapshot of what we’ve built together: films, immersive experiences, design systems — work that defined us as much as we defined it. Today, our clients don’t just come to us for execution. They come to us to turn complexity into clarity, and innovation into stories people believe in. That trust, from the world’s most ambitious agencies and brands, is something we never take for granted. To our clients, collaborators, and friends: thank you for trusting us with your boldest ideas and most important work. 🖤 We’re only getting started. #tendril #design
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It’s that time of the year! As 2025 comes to a close, we pause to reflect with pride, joy, and deep gratitude for everything we built together. Here’s a glimpse of what our past year has looked like—each frame a testament to the stories we helped tell, the challenges that sharpened our craft, and the big ideas that propelled us forward. Thank you to our clients, partners, and friends all around the world. You made our world bigger, bolder, and more beautiful. 🤍 #tendril #2025wrap
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We’re honoured to receive the win at The Motion Awards for Hublot MP-10 in the Commercial Single-Spot category. ✨ Huge thanks to our team and our partners at @hublot —your craft and collaboration made this possible. 🎧 @cypher.audio #tendril #hublot #themotionawards
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