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@ready10agency

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Award-winning comms agency. We create relatable ideas that win hearts & minds to deliver bottom lines ❤️💭📈

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Team shots (part 1)

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Two wins in a row in the NFL Creators League 🏈 this week was a hard-fought victory over @jaylawrence 🤝 I’m still waiting for my congrats message 🤪

Top of the standings and most points scored, you love to see it! 🫡

Special shoutout to the @unionjackclassic for Saturday’s game between the Arizona State Sun Devils and Kansas Jayhawks.

If you’d told me when I started watching the NFL back in 2004 that we’d one day have college football here in London, I’d never have believed you. Great to see the growth of the game at all levels on this side of the pond 👌

#nfl #nfluk #collegefootball #unionjackclassic #fantasyfootball

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GROUP F:
@ready10agency & @biltsocial.media
H/Advisors
@wcommslondon
@wildfire.pr

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Thanks you to everyone that has signed up so far. Some new faces!

You have just over one week left before the early bird deadline finishes! Team registration is open via the Taylor Bennett Foundation – early-bird entry (£550 per team) runs until 28th August, rising to £650 thereafter.

📅 Friday 25th September
🕒 Time: 13.00
📍 Location: Powerleague Shepherd’s Bush

All money raised goes directly to @taylorbennettfoundation

And a huge shout out to our sponsors @sassyplus_ & #yolocomms

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🏆📈 𝗕𝗲 𝗔𝗺𝗼𝗻𝗴 𝗧𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗧𝗼 𝗗𝗲𝗳𝗶𝗻𝗲 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗜𝗻 𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻. 𝗦𝘂𝗯𝗺𝗶𝘁 𝗯𝘆 𝟭𝟰 𝗔𝘂𝗴𝘂𝘀𝘁.

The AMEC Awards Best Use of Data Visualisation in Communication Measurement category recognises organisations using design, creativity and insight to transform complex data into clear, compelling and actionable communication intelligence.

The strongest entries will demonstrate how data visualisation improved understanding, strengthened decision-making, elevated reporting, and increased the impact of measurement findings across organisations, clients or stakeholders.

This is more than creating attractive dashboards or reports. It is about showing how visualisation helped people see, understand and act on the evidence.

As one of seven new categories introduced for 2026, it offers an opportunity not only to compete for recognition, but to help establish the benchmark for excellence in this emerging area of communication measurement.

Whether your work involved stakeholder reporting, executive decision-making tools, campaign intelligence, research storytelling or innovative approaches to presenting data, this category was created to recognise the teams pushing the profession forward.

Recognition at the #AMECAwards provides independent validation from international industry experts and positions your work alongside the programmes setting global standards for communication measurement and evaluation.

📅 Entries close 14 August 2026.

Choose Your Categories To Compete: https://amecorg.com/awards/2026-awards-categories

Start Your Entry: https://amecawards.awardsplatform.com/

#strategiccommunications #publicrelationsfirm #datastorytelling #datavisualization

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⚡🌍 𝗧𝗵𝗿𝗲𝗲 𝗗𝗮𝘆𝘀 𝗧𝗼 𝗝𝗼𝗶𝗻 𝗧𝗵𝗶𝘀 𝗬𝗲𝗮𝗿’𝘀 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸. 𝗘𝗻𝘁𝗿𝗶𝗲𝘀 𝗖𝗹𝗼𝘀𝗲 𝟭𝟰 𝗔𝘂𝗴𝘂𝘀𝘁

On 5 November, teams from across the world will step onto the #AMECAwards stage to celebrate work that proved the value of communication through measurement, insight and evidence.

Some of those teams have already entered. Some are finalising their submissions now. And some are still deciding whether to put their work forward.

Winning an AMEC Award is more than recognition on the night. It is independent validation of the quality of the measurement, insight and evaluation behind a programme. It strengthens credibility with clients and leadership teams, supports business development conversations, and positions organisations among those helping define the future of communication measurement and evaluation.

The 2026 AMEC Global Communication Effectiveness Awards recognise excellence across more than 30 categories, including new categories focused on AI, data visualisation, creativity, leadership and communication impact.

Recognition is not determined by the size of the organisation, but by the strength of the evidence and the impact it demonstrates.

If your programme influenced decisions, strengthened strategy, protected reputation or demonstrated measurable organisational value, this is your final opportunity to have it benchmarked against the best in the world.

Your team has done the work. Now give it the chance to be recognised.

Choose Your Categories To Compete: https://amecorg.com/awards/amec-awards-categories-2026-communication-measurement-awards/

Submit Your Entry Before 14 August: https://amecawards.awardsplatform.com/

See Award-Winning Case Studies: https://amecorg.com/case-studies/

#corporatecommunications #strategiccommunications #publicrelationsagency #globalrecognition

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Only 6 more Sundays till the NFL season kicks off!! I'm READY! 🏈🔥😤

#nfluk #nfl #americanfootball

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🤖📊 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝗜𝘀 𝗘𝗮𝘀𝘆. 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝘁𝘀 𝗩𝗮𝗹𝘂𝗲 𝗜𝘀 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲.

Almost every communication team is experimenting with AI.

Far fewer can clearly demonstrate how AI improved measurement, strengthened insight or helped drive better decisions.

The organisations leading this transition are not using #AI simply because it is new.

They are using it because it helps answer communication questions faster, uncover patterns that would otherwise remain hidden, enrich data, improve evaluation approaches and generate more meaningful insight.

The 2026 #AMECAwards Best Use of AI in Communication Measurement category recognises work that demonstrates how artificial intelligence can enhance measurement effectiveness, improve decision-making and create greater value for communication teams.

Judges are looking beyond technology adoption.

They want to see how AI was applied with purpose: from improving data quality and analysis to identifying emerging themes, optimising measurement frameworks, enhancing reporting or transforming complex information into actionable insight.

Whether AI helped strengthen research, accelerate evaluation, uncover new intelligence or demonstrate communication impact more effectively, successful submissions will show clear evidence of how AI contributed to better outcomes.

As part of the wider Innovation Awards programme, this category sits alongside other areas recognising advances in communication measurement, including AI visibility, data visualisation, emerging technologies and new approaches to demonstrating value.

The technology is changing rapidly. The organisations that can demonstrate meaningful value from AI are helping shape the future of communication measurement.

Choose Your Categories to Compete: https://amecorg.com/awards/2026-awards-categories

Start Your Entry: https://amecawards.awardsplatform.com

[CONTINUED IN THE COMMENTS]

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📈🔍 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗢𝗻𝗹𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗜𝗳 𝗜𝘁 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴

The communication industry has never had more data available than now.

The challenge is no longer collecting information, but turning information into insight, insight into understanding, and understanding into better decisions.

That is where innovation creates real value.

The 2026 Innovation Awards recognise organisations that are developing new ways to strengthen communication measurement through data visualisation, technology and methodology.

Whether through visualising complex findings more effectively, applying emerging technologies to generate new insight, or developing innovative measurement approaches that improve evaluation, these categories celebrate work that advances both practice and performance.

The strongest entries will not be recognised simply because they used something new. They will be recognised because innovation helped make communication measurement clearer, more meaningful, more actionable and more valuable to decision-makers.

Together, these categories recognise organisations that are improving how communication impact is understood, interpreted and applied.

They form part of the wider Innovation Awards programme, which also celebrates advances in measurement maturity, research and thought leadership, AI-powered measurement, communication’s impact on AI-generated answers, storytelling through data and emerging measurement practices.

With the final entry deadline on 14 August approaching, organisations are already bringing together the evidence, outcomes and examples that demonstrate how innovation strengthened their measurement approach. The strongest submissions show not only what was done differently, but why it mattered.

The future of communication measurement will be shaped by those willing to challenge established approaches, test new ideas and raise professional standards.

Choose Your #AMECAwards Categories To Compete: https://amecorg.com/awards/2026-awards-categories

Start Your Entry: https://amecawards.awardsplatform.com/

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📊🌏 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗣𝗿𝗼𝘃𝗲𝘀 𝗜𝗺𝗽𝗮𝗰𝘁: 𝗙𝗿𝗼𝗺 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲

The Best Use of Measurement Awards bring together 13 categories recognising excellence across crisis communication, social media evaluation, multi-market reporting, innovation, frameworks, ESG, internal communication and strategic impact.

The following categories highlight how measurement is evolving beyond reporting: from resource-efficient innovation to integrated intelligence and high-level strategic influence.

🔹 Best Use of Measurement on a Small Budget (<£10,000 / <$10,000)
🔹 Best Use of Integrated Communication Measurement / Research
🔹 Best Use of a Measurement Framework
🔹 Most Impactful Client Recommendations Arising from a Measurement Study

These categories recognise that impact is not defined by scale, but by clarity, rigour, and decision-usefulness.

Recent winners demonstrate a clear shift in expectations:

✔️ from basic reporting to decision-grade insight,
✔️ from channel measurement to integrated intelligence,
✔️ and from analysis to actionable recommendations that shape strategy.

Winning work in these categories typically shows not just what was measured but how measurement changed what happened next.

From small-budget innovation in NGOs and emerging markets, to global integrated measurement systems used by major brands, the awards continue to reflect the full spectrum of excellence across the industry.

This is also why many entrants submit across multiple categories: to demonstrate different dimensions of the same measurement approach, from methodology to outcome.

🌍 Open to organisations worldwide
👥 Open to AMEC members and non-members
📊 Suitable for agencies, in-house teams, NGOs, public sector and emerging markets

⏳ 𝙀𝙖𝙧𝙡𝙮 𝘽𝙞𝙧𝙙 𝙧𝙖𝙩𝙚𝙨 𝙖𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙪𝙣𝙩𝙞𝙡 30 𝙅𝙪𝙣𝙚 2026.

Your work already created the impact. Now show how you measured it.

Select 2026 Award Categories: https://amecorg.com/awards/2026-awards-categories

Start Your Submission: https://amecawards.awardsplatform.com/

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📊🏆 𝗪𝗵𝗲𝗻 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗗𝗿𝗶𝘃𝗲𝘀 𝗕𝗲𝘁𝘁𝗲𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝗕𝗲𝘁𝘁𝗲𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗙𝗼𝗹𝗹𝗼𝘄

The most valuable measurement programmes do more than report what happened.

They help organisations navigate crises, strengthen campaigns, uncover creative opportunities, understand audiences, optimise performance and make smarter decisions.

The 2026 #AMECAwards Best Use of Measurement recognise exactly that.

From real-time crisis intelligence and global reporting frameworks to social media evaluation and data-inspired creative ideas, these categories recognise work where measurement directly contributed to communication effectiveness and organisational outcomes.

They also form part of a wider Best Use of Measurement Awards programme, which includes categories covering ESG communication, DEI and community engagement, internal communication, integrated measurement, measurement frameworks, impactful client recommendations and outstanding work delivered on smaller budgets.

Together, they sit within the 2026 AMEC Global Communication Effectiveness Awards group, featuring more than 30 categories across Communication Measurement Awards, Best Use of Measurement Awards, Innovation Awards, Regional Awards, In-House Team Awards and Special Awards.

New categories for 2026 also recognise excellence in Corporate Communication Measurement, AI-Powered Measurement, Measuring Communication’s Impact on AI-Generated Answers, and leadership through measurement, evaluation and insight.

Many organisations choose to enter multiple categories to showcase different dimensions of their work and maximise benchmarking opportunities.

🌍 Open to organisations worldwide.
👥 Open to AMEC members and non-members.
⏳ Early Bird entry rates end 29 June 2026.

If your work demonstrates how measurement informed decisions, improved communication and delivered measurable value, now is the time to put it forward.

Select 2026 Award Categories: https://amecorg.com/awards/2026-awards-categories

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🏆✍️ 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗦𝘂𝗯𝗺𝗶𝘁 𝗬𝗼𝘂𝗿 𝗘𝗻𝘁𝗿𝘆, 𝗟𝗲𝗮𝗿𝗻 𝗪𝗵𝗮𝘁 𝗝𝘂𝗱𝗴𝗲𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗟𝗼𝗼𝗸 𝗙𝗼𝗿

Every year, strong #AMECAwards entries stand out for the same reason.

Not because they are the longest. Not because they use the most complicated methodology. And not because they come from the largest organisations.

They stand out because they tell a clear story, demonstrate measurable impact, and show why the work mattered.

That is exactly what former AMEC Awards judges and multiple award-winning entrants discuss in the Awards Writing Expert Panel.

Drawing on experience from more than 100 award-winning submissions, the panel shares practical advice on what consistently strengthens entries, common mistakes to avoid, and how to present measurement, evaluation and impact in ways that resonate with judges.

Among the key themes discussed:

📊 Focus on outcomes, not just outputs
📈 Demonstrate business, organisational or stakeholder impact
🔗 Connect communication activity to measurable results
📝 Build a compelling narrative supported by evidence
📚 Integrate multiple data sources to strengthen your case
🎯 Tailor your submission to the specific category criteria

The panel also explores some of the most common reasons entries fall short, including weak outcome evidence, overcomplicated storytelling, generic language, and insufficient links between communication objectives and real-world results.

Whether you are preparing your first AMEC Awards submission or refining your final draft before the Early Bird deadline on 29 June, these resources can help strengthen your entry.

Watch The Expert Panel: 🎥 https://www.youtube.com/watch?v=rsPaqgeFMk8

Learn What Judges Look For: https://amecorg.com/2026/02/amec-awards-writing-expert-top-insights/

Select 2026 Award Categories: https://amecorg.com/awards/2026-awards-categories

Start Your Entry: https://amecawards.awardsplatform.com/

🌍 Open to organisations worldwide.
👥 Open to AMEC members and non-members.

#strategiccommunication #prmeasurement #regionalawards #strategiccommunications

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