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Equal parts brand strategy and bad decisions.
SVP Brand + Marketing @mooseknucklescanada
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The internets telling me things got pretty heated at @complexcon, but we kept it real chill at the @mooseknucklescanada experience. Very proud of what we made happen for this and of the team who brought it all together. Rare you see the execution match the vision. Big love to our partners @matteprojects for helping get this across the line. 

And thanks to everyone who came by.!If you missed it… next stop CHI 10/17.
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My first cowboy hat
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Kate, Perrie, and I all decided to take the HYROX NYC Challenge. 8 stations. 8 runs. No regrets. 

WE DID IT!!! But believe me, it was a challenge. The cutoff is 2 hours and 30 minutes, and I finished with 90 seconds to spare 😱 It was a crazy story.. I’ll share it all in a newsletter. 

I loved seeing women of all ages, backgrounds, and shapes prioritizing strength and pushing the limits. 

@fastkate @fasterperrie @reesito @hyroxworld @hyroxnyc2026 @hyroxnyc
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LFG @nyknicks !!!! City is about to be lit on fire when they win this series…!!!
And where better to watch than @gotoroccos 
@mgavinm you’re a legend for this creation. 

#knicks
#nba
#finals
#nyc
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