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Reinis Ulme

@reinisulme

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“Laundry day isn’t just a chore—it’s a moment of connection. It’s the day when stories are shared over soap bubbles, and the grit of life gets scrubbed clean. In the trailer park, laundry day isn’t just about washing clothes—it’s about showing off the one thing we all trust to last: Backdoor Market Denim Pants.

Built to endure every stain, tear, and tumble, these jeans are more than just denim—they’re a badge of resilience. From muddy adventures to backyard barbecues, Backdoor Market Denim Pants prove they can handle whatever life throws at them.

Experience the beauty, chaos, and charm of laundry day, and discover why Backdoor Market Denim is the only choice for those who live life unfiltered.

credits:
produced by backdoor market
directed & dp by emils ozolins
sound design by nick ustinov
styling by reinis ulme
camera assistance by valters markavs & eduards berzins
makeup & hair by luize stare, laura kristiana dreijere, daniela smite
models: janis ozolins, grieta ozolina, justs ozolins, alise ozolina, reinis ulme, doloresa onzule, beate tama, jurgis ozets, xantikvarats, jurgis eglite

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Vision behind the Magazine !

We invite you, whether you are a long-time friend or a new viewer, to join us in this exploration of authenticity and creativity— and show that the Baltics have quality to offer the world too. Together, we can redefine what it means to connect through art and storytelling
Behind this magazine is a team that has devoted countless hours and energy to make this project possible. Our team:
Reinis Ulme, Laura Lapsa, Vitalijs Mihnonoks, Beate Tama, Jurijs Oleniks, Kalvis Kidals, Arturs Bogdanovics, and Luiza Kohtanen, crafted each part with dedication. This magazine is the result of our collective passion, creativity, and hard work.
Thank you for being a part of our community, and we hope this magazine inspires you as much as it has inspired us.
With appreciation,
The Backdoor Market Team —

Suits from @thenortherngrip <—MVP
MUA @luizestare <—MVP
Place @kafejnica.kase <— MVP

Magazine available online and @zuzeum

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Laundry Day: Why You Should Wash Denim Less Often

Laundry day is a ritual for keeping our clothes clean and fresh, but not all fabrics require the same care. Denim, for instance, thrives with less frequent washing compared to other clothing. Unlike cotton T-shirts or workout gear that quickly absorb sweat and odors, denim is a sturdy fabric designed to withstand more wear between washes.

Why? Over-washing denim can fade its color, weaken the fibers, and diminish its lifespan. Denim also molds to your body over time, creating a fit unique to you—a quality frequent washing can undo. Instead of throwing your favorite jeans into the wash after every wear, aim for a cleaning schedule of every 5-10 wears, or when they genuinely seem dirty.

To freshen up denim between washes, air them out or use a fabric refresher spray. Spot cleaning is another great way to handle minor stains without subjecting the entire garment to a wash cycle. When it’s time to wash, turn your jeans inside out, use cold water, and opt for a gentle detergent to preserve their color and texture.

By washing denim less often, you’ll not only maintain its quality but also save water and energy, making it a win for your wardrobe and the environment. So on your next laundry day, take a break from your jeans and let them rest—they’ll thank you for it!

Photos: @peterisviksna

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🎤 Šomēnes raidījumā Augsne par Modes industriju un ielu modi jeb “streetwear” Latvijā. Saruna ar Reini Ulmi
3.11.2024

Šoreiz pievēršamies modes industrijas tendencēm un vietējiem procesiem. Ielu modes jeb streetwear pēdējo gadu laikā izraisījusi sava veida revolūciju, ietekmējot pat lielāko augstās modes namu kolekcijas un pieejas. Latvijā ielu modes idejas šobrīd aktualizējis zīmols Backdoor Market @bckdrmrkt, kas ļoti pārdomāti izmanto jaunākos modes industrijas instrumentus, vienlaikus apzināti iekļaujot arī vietējas pieredzes un atsauces.

Tikai nesen savas durvis aizvērusi Backdoor Market un Kalve kopīgā pop–up telpa Laundry House, kas šovasar kļuva par diezgan karstu un pavisam noteikti pamanāmu punktu Rīgas kultūras kartē. Daudzveidīga vieta, kurā pulcējās gan dažādu vecumu skeiteri, gan kafijas un vīna baudītāji, kuri telpas varēja izmantot darbam un ballītēm, rīkojot dažādus DJ un mūzikas pasākumus. Apģērbs šeit tika cieši sasaistīts ar dzīvesstilu un kopienu. Šādas atvērtas, eksperimentālas un pat hibrīdu ideju kombinācijas pasaulē nav retums pasaulē, tomēr Rīgā ienesa jaunas vēsmas.
Ko mēs no tā varam secināt par modes pasaules izmaiņām, domāšanu un vietējiem procesiem, ar to šodien saruna ar Backdoor Market idejas autoru un dizaineri – Reini Ulmi @reinisulme.

Mūzika: HIM – Wicked game

Raidījumu vada @lianaivete un @aneteusca
@radionaba
Klausies: https://naba.lsm.lv/lv/raksts/augsne/modes-industrija-un-ielu-mode-jeb-streetwear-latvija.-saruna-ar-.a198869/

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Some of the Polaroids from Arhens that came out fine! ✨
@polaroid @copenhagenopen

#skateboarding #skatelife #travel #athens #greece #polaroid #cphopen #photography

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Kādēļ @reinisulme, attīstot savu @bckdrmrkt biznesu, ir svarīgi domāt arī par Latviju 🇱🇻? Klausies Ghetto Podkāstu YouTube, Spotify un citās platformās 😉!

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3/3 - summer’s meant for lovin’ and leavin’

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My new Sunday hobby 🐥🌈🫧🩵 best chefs @rollingdynamite @reinisulme

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Sunday Service Breakfast is about ❤️

Photos 📸 @freedomvision_ph_

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🍉🍳🍋🌸🍅🎧🩷

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sunday!

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