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riptidecreative.ca

@riptidecreative.ca

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30 mins to shoot & 5 versions later the video was done.
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Can’t make a boring announcement post so here’s what I did, or at least pt 1/2.
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As @itsgodswill_ said “whatever looks good man”
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Trust is more important than ever. After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most. We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business. Shot on @sonycine FX6 & FX30 Client: Empowered EDI Production Company: @riptidecreative.ca Producer/DP: @_rijulk Director: @ryanlabrie Gaffer: @itsgodswill_ BTS Video: @mikesmind__ Post Production House: @frametwostudio Editor & MoGraph Artist: @mikesmind__ Colourist: @_rijulk Sound Mixer: @ryanlabrie
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They described it as elevated docu, cinematic, experiments... I said we did a bunch of shit, come check it out.
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Behind the scenes of our Strangers in Work Clothes project. Client: People Puzzle Production Company: @riptidecreative.ca Producer/Director: @by.chrisbrown Co-Producer/Director of Photography: @_rijulk Cam Ops: @kiamozaffari, @kedzierm_dp BTS Video: @mikesmind__ Post Production House: @frametwostudio Editor & Mograph Artist: @mikesmind__ Colourist: @_rijulk Special Thanks to: @grossmangroup & @themindofandre
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Stangers in Work Clothes The People Puzzle isn’t a typical workshop and the project couldn’t feel typical either. After developing a research-driven team experience inside a historic Victorian space, Nigel needed more than coverage. He needed a brand film that captured the depth of the experiment and reinforced his positioning. By immersing ourselves in the environment, we shaped a clear narrative arc of turning complex ideas into a story with movement and emotional weight. Beyond the hero spot, we created supporting cuts designed for social and email distribution, extending the story across platforms. The result is a distinctive content system that helps Nigel communicate what makes his work different and stand out in a category filled with predictable learning and development content. Client: People Puzzle Production Company: @riptidecreative.ca Producer/Director: @by.chrisbrown Co-Producer/Director of Photography: @_rijulk Cam Ops: @kiamozaffari, @kedzierm_dp BTS Video: @mikesmind__ Post Production House: @frametwostudio Editor & Mograph Artist: @mikesmind__ Colourist: @_rijulk Special Thanks to: @grossmangroup & @themindofandre
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So, Kia hit me up one day…
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Our entire production process in 35s. Every shoot is different, but the process never changes. That’s how you get better work. And that’s where we come in.
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Turning momentum into movement. With 118 years of expertise providing high-quality health and wellness solutions to communities across Canada we are actively shaping what is next Client: @sehealth Production Company: @fractured_frames_productions & @riptidecreative.ca Crew: Producers: @himynameischriz & @_rijulk Director: @himynameischriz Director of Photography: @_rijulk Editor & Colourist: @_rijulk Composer: @cafe_nalte
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How the Grinch Stole Dripmas @dreamworkingg thanks for having me as The Grinch!
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End of the shoot foolery almost got me to stop doing commercials. For real, this project was something new for me & I’m super grateful to Fook for bringing us on to level up the production and the team for going above and beyond to make everything happen. Built for the trade is now live. PS, don’t do interviews sitting on your car at wrap.
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