Instagram story viewer> @rite_zone> Tagged

Rite | Look Sharp. Live Rite.

@rite_zone

2.1K

followers

44

following

The craft is the culture.
Guernsey

POSTS STORIES REELS TAGGED

I didn’t even get the chance to launch it properly…

Rite Fibre sold out in the first week before I’d even advertised it.

Every jar was sold straight from the chair. No posts, no pre-sale, just people trying it, liking how it felt and most importantly how good it smelt!

Restock and pre-order details coming soon 👊
#LookSharpLiveRite

16

2

Incredible Day at Salon International cutting on the HJ Academy Stage, thank you so much to @thisissianj for the opportunity, and @spencerscissors @greguppercutdeluxe and the boys from the shop for coming and supporting me, means the world!

Let’s do it again next year!

3

15

Got a new toy 🎤

More content like this?

79

5

33

4

Riding into what’s to come…

Built by barbers. Worn by everyone.

Red. Clean. Confident. (Available in black also 😉)

Pre-orders now live — limited run. Comment “Rite” and I’ll send you the link! (Link also in Bio)

Join the movement. Raise the standards.

#RiteMovement #BuiltByBarbers #WornByEveryone #RedCleanConfident #StreetwearDrop #IndependentBrand #RaiseTheStandard #CultureDriven #LimitedRun #PurposeOverHype #Guernsey

22

5

We’ve got no products. No fancy branding.
Just a rough website layout, a few big ideas, and a lot of belief.

This isn’t about rushing to launch.
It’s about building something that actually means something.
Something that supports barbers instead of draining them.
Something that lasts.

Rite isn’t being built for hype.
It’s being built for the ones who stuck around long enough to care.

If that’s you then thank you.
We’re still early, but we’re doing it the RITE way.

Follow the journey @ritethestandard

#RITEjourney #BuildFromTheChairUp

8

0

This is where Rite was born.

Not in a boardroom. Not in a branding agency.

IN MY GARAGE!….in between haircuts, doubt, and quiet moments where I wondered if I should give up!

I’ve worked from here for a while now.
It’s not glamorous, But it’s real and it’s honest…Just like Rite will be.

We’re not trying to look big.

We’re trying to build something true—for barbers who are still here, still showing up, even when it’s hard.

If that’s you, follow along… @ritethestandard
We’re just getting started.

#DoItTheRITEWay

35

6