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“I still want to be a sneaker designer, to this day.”

Spoken like a true sneakerhead.

Rah Mahtani describes himself as a “curious sh-t starter” — driven by creativity, curiosity
and a willingness to disrupt to get results.

I had read about Rah before we ever met. His Syracuse Industrial Design background,
career journey and love of sneakers made him a natural guest for my Signature Shoe
Playbook and Professional Development courses.

There was only one catch: I had never met him. We met just before class, then let the conversation fly. I love that challenge - and with the best guests, it feels seamless. Rah was one of them.

Now Head of Marketing and Commercial Strategy, US at Alibaba.com, Rah talked about
what he looks for in people: curiosity - especially about the business and customer - and proactivity.

Our Falk students showed both - with great questions and ideas for continuing the
conversation after class.

Rah has built an incredible career. But I loved that there’s still a fire in him to live out his
initial dream.

Design sneakers.

I wouldn’t bet against him.

P.S. Rah’s Top 3 Hall of Fame Shoes of All Time? Jordan 1, Jordan 3, Kobe 4.  My top 2 are Jordan 1 and Rose 3.  What are your top 2 or 3? 🎥 The Awesome @isabela.cobley.  #falkcollegeofsport #syracuseu
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Feeling incredibly blessed for opportunities like this.

Julia and I got to represent COZY on the main stage at Alibaba CoCreate 2026 in Los Angeles.

16k+ people attended CoCreate this year and somehow our little refrigerated snack bar brand was up there sharing our story.

We got to talk about how this all started during my cancer journey, when Julia began making these bars for me at home. At the time, building a food company wasn’t even a thought. I was focused on getting healthy and getting my life back.

Now that same bar has taken us places I never could have imagined.

And as someone who grew up playing and loving basketball, getting to speak on the same stage as Magic Johnson made this one even more special.

We’re still small. We’re still figuring things out every day. We’re making bars, doing demos, working farmers markets, visiting stores, taking meetings and saying yes to opportunities that can move us forward.

There was a point in my life where I had no idea what the future was going to look like.

Now I get to build something I believe in every day with my wife and watch something that came out of one of the hardest chapters of my life turn into something bigger than we ever expected.

CoCreate was one of those moments that reminded me just how much life can change.

Huge thank you to the entire Alibaba team for believing our story was worth putting on the main stage.

Grateful for all of it.

God is good. 🙏
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Missed out on CoCreate, and now risking missing Super September too? 

You'd be passing up on Over 5 Million Items with unbeatable low prices in 180 days! Plus, a curated selection from leading factories, OEMs for renowned brands, and bestsellers (ranked by GMV). It's not just about simplifying your choices—it's the ultimate savings that count! 🛍️💸

Don't let this incredible opportunity pass you by! #SuperSeptember#SuperSavings
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We are so thankful! 

Winners of @alibaba.com_official @moderninventorllc “Pitch The Pros!”

A Big Thank You to @christopher.guerrera @rudymawerlife @thesharkdaymond and everyone else involved! 

What a dream come true for the Rak-O Family! 

#rakogardentool #duckybags #winner #pitchthepros #alibaba #sourcing #invention #entrepreneur
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#cocreate2024 be there. 

Link in bio to the newest episode of B2B Breakthrough podcast where we talk all things CoCreate!
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🌟 Heading to Alibaba.com’s Co-Create? 

Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez's @wizardsofecom podcast about the upcoming Alibaba Co-Create conference.

Don’t miss the chance to connect with 30+ suppliers, explore 500+ products, and meet the full Alibaba.com executive team! This is your opportunity to network, give feedback, and take your business to the next level. 

Link to the full episode in bio!
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